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Finder Home Insurance Customer Satisfaction Awards 2023

See the full results of our independent survey of 2,414 home insurance customers to see which brands are giving a fantastic service.

Welcome to the Finder Home Insurance Customer Satisfaction Awards 2023

Home is where the heart is, so home insurance is kind of a big deal! For this category, we asked customers of some of the UK’s biggest home insurance companies about their experience and whether they’d recommend their insurer to a friend or family member.

The winners

Check out the winner and highly commended awards below, plus a full table of the results. The winners are based on both overall satisfaction scores (that is, star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend). More on this below.

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Home Insurance Customer Satisfaction Winner:


LV= scooped our top spot for best home insurance provider as rated by its customers! This provider has been providing insurance to UK residents since 1843, and offers a range of policies under its Home and Home Plus cover options. LV= has become one of the most reliable and popular insurers in the UK, with customers in our survey spotlighting its quality, value and efficiency. 86% of customers surveyed would recommend this provider to a friend.

Read our review of LV= home insurance

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Home Insurance Customer Satisfaction Highly Commended:

Urban Jungle

Aiming to cater for a younger audience, particularly younger renters, Urban Jungle has clearly established itself as a fully-fledged player in the market since it launched in 2016. Customers felt this provider stood out for its unique approach and affordable prices. A massive 91% of Urban Jungle customers we surveyed said they would recommend it to a friend or family member.

Read our review of Urban Jungle home insurance

Our 2023 home insurance customer satisfaction league table

Overall satisfactionCustomers who’d recommendIssuerReview
★★★★★86%Picture not describedaviva logoWith 2 levels of cover – Home and Home Plus – and a flexible approach to contents insurance, LV= is a strong option for home insurance. LV= customers praised the brand’s quality and value, as well as its reliability and efficiency.View deals
★★★★★91%Picture not describedaviva logoA relative newcomer to the home insurance market, Urban Jungle is a modern take on insurance aimed at a younger audience, and particularly younger renters. Urban Jungle’s customers liked this provider’s unique approach and value for money.View deals
★★★★★86%Age Co logoPopular high-street bank Halifax offers buildings and contents cover together or separately, with 2 levels of cover “Halifax Home Insurance” and “Halifax Home Insurance Ultimate”. Customers praised this provider’s ease of use and good customer service.View deals
★★★★★85%Picture not describedaviva logoAdmiral has 3 levels of home insurance, and buildings and contents can be separate or combined. The standard cover is fairly limited, but Gold and Platinum are very comprehensive. Customers spotlighted this provider’s flexible policies and value for money.View deals
★★★★★83%Picture not describedaviva logoAviva is the largest insurer in the UK. It offers cover for buildings, contents or both, with a good range of optional add-ons.View deals
★★★★★83%Picture not describedaviva logoDirect Line has 3 levels of home insurance cover to choose from, including Home Insurance, Home Insurance Plus and SELECT Premier policy, which features unlimited contents and building cover.View deals
★★★★★76%Picture not describedaviva logoPolicy Expert offers 3 levels of home insurance and aims to keep prices low by only insuring low-risk customers. Its excellent service and cheap premiums were the key features customers spotlighted in our survey.View deals
★★★★★79%Picture not describedaviva logoHomeProtect’s specialist home insurance is available to homeowners, holiday homeowners, landlords, tenants and students. Homeprotect will cover against loss or damage of belongings inside and outside the home, and has a pretty extensive list of optional extras.View deals
★★★★★79%Picture not describedaviva logoMore Than offers 2 levels of cover – Primary and Upgraded – for both buildings and contents. It also has several options when it comes to home insurance. Accidental cover is not included as standard.View deals
★★★★★75%Picture not describedaviva logoChurchill’s home insurance has 2 levels – Home Insurance and Home Plus – which includes accidental damage in both buildings and contents. Customers we surveyed highlighted the brand’s competitive prices and good service.View deals
★★★★★74%Picture not describedaviva logoSwinton offers 3 levels of home cover, from Essential to Premier, and you can get buildings and contents together or separately. You can also add optional extras to your policy.View deals
★★★★★72%Picture not describedaviva logoSaga is a specialist insurer catering to the over-50s market, offering 2 levels of home insurance cover, Select and Plus. Customers praised the brand for being reliable, friendly and fast.View deals
★★★★★76%Picture not describedaviva logoAge Co (formerly Age UK) is an over-50s specialist, but offers cover to customers of all ages. It only has one level of home insurance cover, but it’s a decent one, with buildings, contents or a combined policy.View deals
★★★★★71%Picture not describedaviva logoAXA has 3 levels of home insurance cover – HomeSmart, HomeSure and HomeSafe. The benefits offered get more comprehensive with each level.View deals
★★★★★67%Age Co logoGetsafe is a fintech upstart that launched in 2015. It only offers contents insurance, but the cover is flexible so it can be tailored to your needs.View deals
★★★★★66%Picture not describedaviva logoEndsleigh was originally known for its specialist cover for students, having been founded by the National Union of Students in 1965. Now, it offers buildings and contents cover to homeowners, renters and students alike.View deals

Customer satisfaction ratings methodology

In December 2022, we ran a customer satisfaction survey on insurance providers. 2,414 people replied and told us their thoughts on their home insurance provider.

The survey asked respondents how satisfied they were with their current insurance company (on a scale from 1 to 5, and also whether they would recommend the brand to a friend or not). We turned the results into star ratings and shortlisted the top-performing brands for our awards. When there was a draw, we used the recommendation score (that is, the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Full details of our star ratings for this sector are on the insurance ratings methodology page.

Insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

The customer satisfaction score is based on a survey of 2,414 customers carried out in December 2022.

Learn the details of our methodology and scoring.

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