YuLife life insurance review | Pros, cons & cover options

YuLife life insurance review

Discover what makes YuLife life insurance different plus the pros and cons of the cover.


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YuLife insurance is available only for business owners to buy and offer as an employee perk. The aim is not only to cover poor health or death, but also to encourage employees to have a healthy lifestyle through rewards. That might sound familiar, and indeed the company was founded by a former CEO of Vitality. Here’s what else you need to know.

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The UK's leading broker of health and protection insurance products

  • Compare the whole market
  • Cheaper than going direct
  • Optional critical illness cover

What is YuLife?

YuLife tracks activities that support a healthy lifestyle and rewards them. The tracking is done via the YuLife mobile app, which can connect with smartwatches and meditation apps like Calm or Headspace. The more activities you take part in, the more “YuCoins” you’ll earn, and these can be exchanged for rewards with dozens of retailers. There’s even an option to add a leaderboard, so your team can compete to be the top YuCoin earner of the month.

YuLife was founded in 2016 by ex-Vitality CEO Sammy Rubin. It’s backed by international insurer AIG.

What types of cover are on offer?

You can buy group life insurance, group critical illness insurance or group income protection insurance.

The cost of insurance depends on a range of factors including your industry, employee ages and employee salaries. You can choose cover that pays out a multiple of the employee’s salary or a fixed lump sum. This will affect your premium as well.

You can pay higher premiums to offer employees a higher maximum payout, or to add extra features such as accidental death benefit or funeral expenses benefit.

For critical illness insurance and income protection cover, the maximum available payout is 5 times the employee’s salary or a lump sum of £500,000 (if not 5x the salary).

The amount an employee is covered for will not reduce during the term.

Managing your YuLife policy online

Employees will be sent an email to set up their policy. They can manage their policy via the YuLife app.

Employers will have their own online dashboard for managing their policy and adding new employees.

Making a claim

To make a claim, contact YuLife by calling 020 8168 0082 or emailing claims@yulife.com.

Customer reviews

In February 2021, YuLife had attracted 140 reviews on Trustpilot and averaged a good rating of 4.8 out of 5.

Pros and cons of YuLife insurance


  • Cheap cover for your whole company
  • Employees can earn rewards for being active
  • Encourage friendly competition through leaderboards
  • Easy to manage through the YuLife app


  • It’s not clear what level of cover is available as standard
  • Several scenarios such as accidental death are only covered if bought by the employer as an add-on

Our verdict

This fun approach to life insurance can be a great way to show employees you care about them. However, if you don’t opt for the highest possible level of cover, some might feel sold short and still need to seek life insurance elsewhere.

Frequently asked questions

The offers compared on this page are chosen from a range of products we can track; we don't cover every product on the market...yet. Unless we've indicated otherwise, products are shown in no particular order or ranking. The terms "best", "top", "cheap" (and variations), aren't product ratings, although we always explain what's great about a product when we highlight it; this is subject to our terms of use. When making a big financial decision, it's wise to consider getting independent financial advice, and always consider your own financial circumstances when comparing products so you get what's right for you.

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