All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Whether you’re an experienced trader or a beginner, you’ll want a share dealing account that lets you access the markets you want and offers the best value for money. We’ll explain what you get, and the costs of each one.
What’s a share dealing account?
A share dealing account lets you buy and sell investments – stocks, for example. Sometimes you can also trade other assets like exchange-traded funds (ETFs), index funds, bonds, investment trusts, and more. A share dealing account is known as a “brokerage account”, “share dealing platform” or a “share trading account”. It all refers to the same thing – a place where you can buy, sell, or hold investments.
Share dealing accounts differ in the range of assets you can trade. So if you’re keen on owning a bit of Apple, for example, you’ll need an account that lets you trade US stocks. Or if you want to trade oranges (not a joke), you’ll want a provider that lets you invest in commodities.
It’s worth considering opening a stocks and shares ISA with your chosen share dealing account provider to “hold” your investments because you can invest up to £20,000 a year in ISAs and you won’t have to pay tax on most profits. But you might have to pay a fee for the ISA, depending on the share dealing platform you use.
Share trading jargon explained
Commission. The fee you pay to make a trade. In our table above, this is the “price per trade”.Regular investing. Some share dealing accounts offer lower fees if you invest or trade regularly. The number and rate differs between platforms, but it’s worth checking if you’re likely to make multiple trades each month.
Platform fees. Some share dealing accounts charge percentage fees based on how much money you’re investing, others charge a flat fee no matter the size of your portfolio.
Robo-advisor. A type of investment platform that invests for you in ready-made portfolios (containing multiple investments) – this isn’t strictly a share dealing account, as you can’t buy individual shares, but it’s closely related.
“Stop loss” and “Take profit”. Tools to help limit your losses if your shares lose value.
Charting tools. Tools that create charts giving insight into the movements of the stocks. Generally for more advanced investors.
What are the different types of share dealing account?
There are several types of share dealing platforms – each with pros and cons.
- Established brokers. The big, established players tend to offer a comprehensive service but with higher fees; examples are Hargreaves Lansdown, IG, and interactive investor.
- Low-commission platforms. Then, there’s a breed of zero- or low-commission share dealing accounts, which tend to be from challenger brands, and you access them via an app or online. These include eToro, Trading 212, Freetrade, and Lightyear.
- Robo-advisors. Lastly, there are robo-advisors. These platforms and apps invest for you in ready-made portfolios. They’re aimed at helping you diversify your investments at a low cost. Typically, you can’t choose specific investments to make up a portfolio. They’re popular with beginners. Examples are Wealthify, Moneyfarm, Moneybox and Nutmeg.
How do I choose a share dealing account?
- DIY or robo-advisor. Think about whether you want to be in charge of picking and managing your investments, or if you’d prefer to pay a small fee to have experts handle everything.
- Compare fees. Fee structures differ depending on the account. For example, there may be lower costs if you buy or sell investments more often. More on this below and in our guide to investment fees.
- Tools and other features. Consider the features and tools available to you, such trading order types, that can help you minimise risk.
- Type of investments on offer. You might not need to access every stock exchange in the world, but if you want to buy international stocks, you’ll need a share dealing account that offers them.
After you’ve set up a share dealing account, you’ll be able to browse shares to buy. You can select shares based on quantity, or based on value. Once you’ve bought your shares, they’ll appear in your portfolio.
What are the costs of share dealing?
One of the most important parts of comparing share dealing accounts is the fees.
Share dealing platforms make money through various fees and charges when you buy shares. Here’s a list of typical ones:
- Account or platform fee. This charge can be monthly or annually.
- FX fee. If you buy international stocks, most platforms charge a foreign exchange (FX) fee.
- Inactivity fee. Some share dealing account platforms charge you if you stop trading, but this is a decreasing trend as account providers compete for customers.
- Price per trade (commission). The more often you trade, the more likely you’ll get a discount on this.
- Stamp duty reserve tax (SDRT). UK shares traded electronically incur 0.5% SDRT.
Why it’s important to compare fees
Trading fees can quickly add up and eat into profits. So it’s important to know upfront what you’re likely to be charged, allowing you to maximise any returns. Here are 2 examples of charges, based on real platforms, for someone who makes 12 trades a month.
Fees based on trades in previous month
First month. 12 trades x £10 a trade = £120
After first month. 12 trades x £5 a trade = £60 a month
Total for year: £780
Likely to suit the frequent trader
Flat fee per trade
First month. 12 trades x £7 a trade = £84
After the first month. 12 trades x £7 a trade = £84 a month
Total for year: £1,008
Likely to suit the infrequent trader
Free? What’s the catch?
Finder’s investment expert Zoe Stabler answers

A share dealing account platform which boasts zero commission might seem like a free lunch, but of course these platforms make money in other ways.
While adding money to your share dealing account is typically free, withdrawing it can sometimes incur a small fee. Also, investing in shares that are listed in another currency, can mean paying a foreign exchange (FX) fee ranging from 0.1% to 1.5% based on the trade’s value.
You might also encounter “inactivity fees” – these can sting the most. Certain platforms charge you for having money in your account when you haven’t traded for a while (anything from a few months to 2 years).
Many of the share dealing accounts we’ve reviewed have a “freemium” model – you get basic access and a certain number of trades for free, but there’s a charge for upgrading to more features, like access to research and better charting tools, and more trades each month.

Two in three people (67%) in our poll were planning to buy stocks and shares
Finder survey of 2,000 people, May 2020
How to compare share dealing accounts
Comparing share dealing accounts as an “apple to apples” comparison is difficult — it’s really all about what you want. With trading apps, it’s more about finding the one that suits your needs and comes with the features you’re looking for.
How to compare share dealing accounts:
- Check out the available stocks. There’s no point looking further at a platform if you can’t trade the stocks you want. Some accounts only trade UK shares, while others have a huge range of overseas stocks.
- Look at the investment types. Similar to the first step, check which share dealing accounts have all the investment types or assets that you want, such as funds and commodities.
- Review the features. Some share dealing accounts, typically the more expensive ones, will have a huge array of features available. While this is great, it’s only worth paying for if you actually plan to use them. Figure out what you’ll use and what you won’t. You can always swap to a new share dealing account later if you need more features.
- Think about app-based trading. Several share dealing accounts don’t have mobile apps at all (I know!) and some are completely app-based. Decide which you’d prefer.
- Compare the fees. You’ll want to compare the commission and foreign exchange (FX) fees. Also check what the other platform fees involve.
Risks to consider when choosing a share dealing account
Investing comes with risk. The value of shares or investments you buy could go down for as many reasons as it could go up. You need to ensure that you’re not investing money that you can’t afford to lose, and only take risks that you’re comfortable with.
When you begin comparing share dealing account, if you’re new to investing – it might be best to avoid complex or expensive platforms. You can always upgrade to a more detailed brokerage service once you’re comfortable and learn the ropes. Keep in mind that the best trading app for you will likely be different from someone else’s ideal platform.
Finder's Investment Challenge 2023
Every year, we follow the most popular types of investments from the previous year to see how they perform against each other. By (fictionally) investing £1,000 in the 7 different types of investments that were the most popular from the previous year, the aim is to help understand the risk associated with different approaches
In the first quarter of 2023, investments in Bitcoin and Tesla Stock have performed far better than in 2022. Fundsmith Equity and FTSE investments are (so far) beating the popular method of keeping money in a savings account. While the US Dollar was the best investment in 2023, it is performing the worst as of April 2023 - the only investment that would have lost money.
All the content may be republished with a link to this page
Press enquiries
Did you know?
Companies usually get listed on the stock exchange when they’ve done an initial public offering (IPO). This can also be known as floating, flotation, or just “going public”. There are other ways a company can become listed, for example by being taken over by an already listed company.Bottom line
If you want to start investing, you’ll need a share dealing account. These days, there are plenty of options to choose from and it’s all about find the right one for your needs, which is where we want to help.
As you find your feet, just keep things simple. Don’t get bogged down in all the details about the nuts and bolts of platforms. Look for one that suits how you want to invest, and if you need some inspiration, check out our best trading apps. We’ve tested and analysed UK share dealing accounts to give you our verdict on the top options.
Frequently asked questions
- HMRC
- Finder survey, May 2020
All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Read more on this topic
-
How to buy Casper Sleep shares
Ever wondered how to buy shares in Casper Sleep? We explain how and compare a range of providers that can give you access to many brands, including Casper Sleep.
-
How to buy Lowe’s Companies shares
Ever wondered how to buy shares in Lowe’s Companies? We explain how and compare a range of providers that can give you access to many brands, including Lowe’s Companies.
-
How to buy John Wiley & Sons shares
Ever wondered how to buy shares in John Wiley & Sons? We explain how and compare a range of providers that can give you access to many brands, including John Wiley & Sons.
-
How to buy DraftKings shares
Ever wondered how to buy shares in DraftKings? We explain how and compare a range of providers that can give you access to many brands, including DraftKings.
-
How to buy SpartanNash Company shares
Ever wondered how to buy shares in SpartanNash Company? We explain how and compare a range of providers that can give you access to many brands, including SpartanNash Company.
-
How to buy Xtrackers FTSE 100 Income UCITS ETF 1D
Ever wondered how to invest in XUKX ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
-
How to buy iShares Core MSCI Japan IMI UCITS ETF USD Acc
Ever wondered how to invest in SJPA ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
-
How to buy Lyxor Core MSCI Japan DR UCITS ETF Daily Hedged to GBP Acc
Ever wondered how to invest in LCJG ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
-
How to buy SPDR FTSE UK All Share UCITS ETF Acc
Ever wondered how to invest in FTAL ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.
-
How to buy Franklin FTSE United Kingdom ETF
Ever wondered how to invest in FLGB ETF? Learn more about it now and find out where you can invest in it. Compare ETF brokers to start investing today.