Finder’s editorial guidelines


Established in Australia in 2008, Finder quickly became a dominant force in the Australian comparison market, built on our fiercely independent analysis.
We’re wired to inform, educate, serve, challenge and amuse you, our users. As we extend our global presence, we remain committed to the values that have underpinned our success as an objective source of trustworthy information.

Our mission

Finder’s mission is to help consumers make better decisions. Our goal is to be the leading consumer comparison and consumer education site in the world. We know that none of this can be achieved unless our users trust us and believe that they can rely on our content to be independent and accurate. We’re a values-driven business.

Editorial principles

These editorial principles explain how we apply our values when we create content.

We’re independent

We value and respect our independence. The news, reviews, criticism, opinions, analysis and product information we publish represent our views and not those of any other party.

We receive revenue from advertising and affiliate links, but we do not sell our opinions or tailor our analysis to maximise any partner’s commercial benefit. We are neither an agent, an associate nor a representative of any of the companies whose products and services we compare and analyse. While we facilitate referrals to external parties, we do not sell products or services and have no direct financial interest in the products and services we cover. This separation is reflected in our site’s Terms and Conditions, Privacy Policy and Disclaimer. As part of that policy, we do not publish providers’ Terms and Conditions on our site but instead refer our users to providers’ own sites.

Advertisers and partners do not approve our editorial content or editorial direction. If a potential commercial relationship is premised on another party’s capacity to influence our editorial content or editorial direction, we’ll walk away from that relationship. Our editorial team has full control over the editorial content we publish and our editorial priorities. The editor-in-chief or other staff members may, in some cases, choose to inform partners or advertisers of content we’re about to publish but this is a courtesy and not an obligation.

We’re objective

Whatever the topic, we want to provide all the relevant facts that help users to make their own decisions. We aim to be reasonable, fair and disinterested in the outcome of our analysis or review.

We avoid conflicts (or potential conflicts) that may undermine our objectivity or compromise our reputation for honesty and fairness. Where we make mistakes, we respond quickly and make any required corrections immediately.

We’re accurate

The news, reviews, criticism, analysis and product information we publish represent our considered views.

We understand the value of our reputation and we take all reasonable efforts to ensure our published content is accurate, complete and current at the time of publication. No content is published without internal review and, where required, we’ll involve lawyers or external subject matter experts in this verification process.

We’re original

We’re committed to publishing original content and displaying the authors of it. We think originality, and honesty, are central to our success. Because we understand what’s involved in consistently producing exceptional and engaging content, we will never knowingly use, reference or incorporate another’s content without their knowledge and permission. We respect copyright.

We think originality, and honesty, are central to our success.

We do, and will continue to, actively resist those parties that try to use copyright and trademark law to restrict consumers’ access to information about their products and services. We respect intellectual property but we won’t allow partners, advertisers or sponsors to use intellectual property laws to influence our content or editorial direction.

We’re useful

We want our site to be useful, so we publish clear, accessible and practical content. We relish the challenge of making complex and complicated subjects interesting and understandable.

To help further, we’ll include relevant links to other sites if they provide useful content. Users who are referred to a third party will deal directly with the third party to apply, open or take up an offer, and relevant terms and conditions will also be on the third-party’s site.

Information, not advice

We publish tools, calculators and information that help users to make better informed decisions, but we will never recommend a particular product or strategy as being the most appropriate for an individual’s needs and circumstances.

Where we consider there may be a risk that the content we publish could be misinterpreted as advice, we’ll provide a clear disclaimer and recommend that users seek advice.

We’re accountable

We’re accountable for upholding our values and these principles.

Where we make mistakes, the editorial team will correct them immediately.

Anyone can raise concerns about content we’ve published, and if they feel their concerns have not been adequately addressed, they can refer the issue to us for a formal investigation.

For more information, please read our privacy policy.

Regulatory notices

United Kingdom comparison UK Ltd is a subsidiary of Hive Empire Holdings Pty Ltd. Comparison UK Limited (company number: 10482489) is authorised and regulated by the Financial Conduct Authority (firm reference number: 786446). We are a credit broker and not a lender and offer credit facilities from a panel of lenders. Our address is Level 2, 20 St Thomas St, London SE19RG. Data Protection ICO registration number: ZA227007. VAT number: 259751759.

Australia is the trading name of Hive Empire Pty Ltd (ABN: 18 118 785 121). Hive Empire is independently owned and operated. Hive Empire is authorised to provide general advice and services on credit products under Credit Licence ACL 385509. Hive Empire is authorised to provide general advice and services on financial products as a Corporate Authorised Representative of Advice Evolution Pty Ltd AFSL 342880. Hive Empire is authorised to provide general advice and services on general insurance products as a Corporate Authorised Representative of Countrywide Tolstrup Financial Services Group Pty Ltd AFSL 244436.

All information on the site is general in nature and does not constitute personal advice. Users are encouraged to speak with a financial adviser should they wish to discuss their own personal circumstances.

United States of America is the trading name of LLC a subsidiary of Hive Empire Holdings Pty Ltd.

More guides on Finder

Go to site