Whether you’re looking to make sure you’ll be able to repay your mortgage if you’re diagnosed with a serious illness or want to make sure your family is provided for if the worst happens to you, it can be hard to know what kind of insurance you should get.
We’ve analysed Vitality’s full life insurance range to help you decide if it’s the right provider to give you peace of mind.
Vitality is owned by Discovery Holdings, a global insurer with over 4.4 million clients. It takes a fairly unique approach to health and life insurance based on behavioural economics.
The idea is that, by encouraging its customers to shift a few stubborn pounds and by rewarding them for doing so, it promotes healthy long-term habits that result in fewer health claims.
Previously known as PruHealth, the Vitality brand launched in 2014 with two trading names: VitalityHealth and VitalityLife.
Vitality’s life insurance products pay out a lump sum if you die or are diagnosed with a serious or terminal illness, which could help protect your loved ones if the worst happens to you.
With some plans, you can add on one of Vitality’s “optimisers” – the Vitality Optimiser or the Wellness Optimiser – for an additional fee. Depending on the optimiser and your plan, these provide benefits such as discounts on your initial and subsequent premiums, rewards for being active and cashback.
With all of its products, you can choose between level, indexed and decreasing cover.
Level cover is where both your monthly payments and the cover amount stay the same over time.
Indexed cover is where the cover amount increases in line with inflation (RPI), up to a maximum of 10% per year. Your premium also increases in line with inflation, plus an additional amount that depends on the level of inflation.
Decreasing cover is where your payments stay the same but the level of cover decreases over time.
Vitality’s term life insurance covers you for a fixed amount of time, from five to seventy years, and can help with repaying the mortgage and other known debts.
You can buy it as a standalone policy or add Vitality’s serious illness cover to the policy.
Vitality’s whole of life cover works in the same way as its term life insurance, except that there’s no fixed end date – it’ll last until you die, provided you keep paying your premiums. You can buy it as a standalone policy or add Vitality’s serious illness cover to the policy.
For an extra fee, you can also add on “Lifestyle care cover”. This lets you claim some or all of your cover if you can no longer look after yourself due to degenerative illnesses like dementia, Parkinson’s, Alzheimer’s or stroke.
This is a form of term life insurance specifically aimed at repaying your mortgage. Vitality Mortgage Life Insurance starts when you complete your house purchase and ends when you pay off your mortgage. The level of cover should reflect how much it’ll cost for you to repay the mortgage.
The policy automatically includes “Mortgage Free Cover”, which covers you for up to three months between Vitality giving you an acceptance letter and the start of your mortgage or life insurance plan – whichever starts earlier.
Vitality deliberately names its cover “serious” rather than “critical” illness cover, and the company points out that (according to an analysis by Defaqto), it includes more conditions than any other provider on the market. And it does seem to stack up; its Comprehensive policy covers you for 178 conditions, and its Primary policy covers you for 145 conditions.
The way it pays out also works a bit differently from other critical illness policies. Whereas most pay out in full for the majority of conditions, and a much lower amount for a handful of additional ones, Vitality Serious Illness Cover pays out on a severity basis. Its minimum payment is 5% of cover, and the maximum is 100%. If you don’t receive the full payment, you (or your partner, if you have joint cover) can use the remainder for future serious illnesses.
Children are also covered for core conditions in your policy up to £25,000 or 50% of your cover, whichever is lower.
Optional add-ons include the following:
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
The specific exclusions will depend on which type of cover you take out, so you’ll need to check the Vitality policy documents carefully, but the following are some key exclusions:
You can claim by phone (0345 601 0072) or by email (firstname.lastname@example.org). Having relevant information (such as policy details, doctors’ contact details or proof of death) will help the process go more smoothly.
Read our comprehensive guide on American car insurance and how much it costs to buy cover.
Read our comprehensive guide on whether or not you are able to drive a van on your car insurance policy.
What you need to know about getting a mortgage if you’re buying or refinancing a farm or farmland, including the factors lenders consider when you apply for one.
Find out which insurance group the Tesla Model S falls under and how much it costs to insure.
Find out why the number of miles you drive impacts the cost of your car insurance premiums.
Find out which insurance group the Jaguar S-Type falls under and how much it costs to insure.
We review Microsoft’s new Xbox Wireless Headset, which puts immersive next-gen audio within reach of all Xbox Series X and Series S gamers.
Find out which insurance group the Ford S-MAX falls under and how much it costs to insure.
Find out which insurance group the Audi S3 falls under and how much it costs to insure.
Discover how Canopy works, how it helps renters and landlords, plus whether we recommend it.
finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which finder.com receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. finder.com compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.