Winners announced at the Finder Lending Innovation Awards 2021


Inaugural awards recognise the lending brands displaying the best innovations in their field.

Personal finance comparison site has today revealed the winners of its first Lending Innovation Awards.

The awards identify the most innovative providers across the areas of credit cards, loans, mortgages and buy now, pay later (BNPL).

The shortlist of finalists in each category was selected by Finder’s subject area specialists, who identified the providers they felt were exhibiting key innovations in their field.

An expert judging panel then decided the winning and highly commended companies by assessing the shortlisted finalists across three different criteria: uniqueness of innovation, impact in the market and value to customers.

Awards have been handed out to the winning and highly commended companies in the following categories:

Business Credit Cards Innovation
Winner: Capital on Tap
Highly commended: Allstar

Personal Credit Cards Innovation
Winner: Zopa
Highly commended: Tymit

Business Loans Innovation
Winner: Penny

Personal Loans Innovation
Winner: LiveLend
Highly commended: Updraft

Short Term Loans Innovation
Winner: Drafty
Highly commended: Creditspring

Mortgages Innovation
Winner: Habito
Highly commended: Trussle

BNPL Innovation
Winner: Klarna
Highly commended: Clearpay

Salary Services Innovation
Winner: Salary Finance

Lending Innovation Newcomer Award
Winner: Creditspring

Commenting on the awards, Chris Lilly, Credit & Loans Publisher at, said: “The last year or so has been tough for the lending sector – with the calculation of risk presenting unprecedented challenges, and with ever-increasing regulatory pressures. So, against this backdrop, it was fantastic to see real innovation continuing.

“Consumer spending and borrowing habits and needs have changed, and there’s no doubt that having innovative lending, credit, mortgage and shopping solutions that work for a range of situations will have been very helpful. Congratulations to all the winning and highly commended companies!”

To find out more about these awards, the finalists and the judging panel, visit our Lending Innovation Awards page.

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