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State Farm vs. American Family: Which provider should you choose?

State Farm vs. American Family

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Choosing between State Farm and American Family Insurance? The well-known State Farm has been around since the 1920s, and although American Family has been around for nearly as long, it isn’t a household name.

But don’t let that scare you off. If you live in one of the 19 states it services, American Family aims to gain the trust of its customers through top-notch customer service and protection. Like StateFarm, American Family gets a B+ from the Better Business Bureau. And both companies provide affordable auto insurance via their many discounts.

So which one should you choose? Take a look at our comparison of the two companies below, and you’ll be able to make an informed decision.

  • Excellent rating and top choice in the US
  • Full range of financial options
  • Available in 50 states

Our top pick: State Farm

Get personalized, one-on-one support from your local State Farm agent.

  • Excellent rating and top choice in the US
  • Full range of financial options
  • Available in 50 states
State Farm

State Farm

American Family

American Family

About the provider Founded in 1922, State Farm ranks as one of the top companies where cars and homes are insured. State Farm stands by its customers by striving to offer the best products and prices. The company is no stranger to the Fortune 500 list. For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers.
Price Policy costs depend your personal situation. Visit State Farm for a quote based on your specific needs. Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs.
States served All 50 states 19
User satisfaction* B+ B+
J.D. Power ratings** 3/5 on overall claims satisfaction 4/5 on overall claims satisfaction
Driver discounts View driver discounts View driver discounts
Vehicle discounts View vehicle discounts View vehicle discounts

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* Based on Better Business Bureau’s company rating ** Based on the 2016 U.S Auto Claims Satisfaction Study

Driver discounts

State Farm

State Farm

American Family

American Family

Good student Up to 25% (under 25). Additional discount if student is away from home and only using the car when back home. Varies. Teen Safe Driver Discount + Generational Discount (18-24 with a parent who is an American Family customer)
Defensive driver 5-10% (55+, completed defensive driving course)
Good driver 3 years no moving violations or at-fault accidents
Pay in full discount
Multicar Up to 20% (two or more vehicles in household)
Military
Homeowner
Other discounts Driving training – Varies (all operators under 21 complete approved drivers education)

Drive Safe & Safe – Enroll in the State Farm app

Loyalty discount Early-bird discount

Steer into Savings discount

Low mileage discount – Drive less than 7,500 miles per year

Teen Safe Driver discount – Enroll teen in free program

Young volunteer discount
– Under 25, 40+ hours per year volunteering for non-profit

Generational discount – 18-24 with a parent who is an American Family customer

KnowYourDrive discount – Up to 40% on your car insurance (based on evaluation during KnowYourDrive periods)


Vehicle discounts

State Farm

State Farm

American Family

American Family

Anti-theft device
Anti-lock brake
Passive restraints Up to 40% (medical-related coverage, vehicle made in 1994 or later)
Air bag
Other discounts Vehicle safety discount – Up to 40% (medical-related coverage, vehicle made in 1994 or later) Auto safety equipment – 10-30%

Bottom line

American Family comes out slightly ahead in terms of the number of discounts they offer. But if you don’t live in one of the 19 states the provider covers, it’s not even an option for you. Keep your personal situation in mind when comparing car insurance, and you’ll make the right decision.

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