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How to buy Apple stock (AAPL)

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Apple
NASDAQ: AAPL-USD
About an hour ago

$191.17

-$1.18 (-0.61%)

Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud.

As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.

How to buy shares in Apple

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. AAPL in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

Our top broker picks for buying Apple stock

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Latest updates for Apple

May 20, 2024: Apple shares continue to see positive momentum as they ride higher for the sixth session in a row. Up 0.7% in Monday afternoon trading, they're on track for their longest winning streak since they gained for seven consecutive sessions in the stretch that ended Sept. 5, 2023, according to Market Watch.

May 17, 2024: Shares of Apple inched 0.02% higher to $189.87 Friday, on what proved to be an all-around mixed trading session for the stock market. This was the stock's fifth consecutive day of gains, according to MarketWatch.

May 13, 2024: Analysts at Wedbush reiterated an Outperform rating on Apple, with a price target of $250, according to Benzinga.

May 10, 2024: Warren Buffet has sold about $20 billon of Apple stock because he felt overexposed to the iPhone maker, calling it a "one-trick pony." His huge cash piles reflects a lack of bargains, according to Business Insider.

May 3, 2024: Berkshire's stake in Apple fell by 22% to $135.4 billion as of March 31 from $174.3 billion at the end of 2023, even as the iPhone maker's share price fell just 11%. The conglomerate appears to have sold about 115 million shares, or 13% of its holdings in the quarter, according to Yahoo Finance.

Looking ahead - Apple stock Q2 2024

Apple CEO Tim Cook told CNBC’s Steve Kovach that overall sales would grow in the “low single digits” during the June quarter.

Apple posted $81.8 billion in revenue during the year-ago June quarter and LSEG analysts were looking for a forecast of $83.23 billion.

On an earnings call with analysts, Apple finance chief Luca Maestri said the company expected the current quarter will deliver double-digit year-over-year percentage growth in iPad sales. What’s more, he said the Services division is forecast to continue growing at about the current high rate it’s achieved during the past two quarters.

Apple reported net income of $23.64 billion, or $1.53 per share, down 2% from $24.16 billion, or $1.52 per share, in the year-earlier period, according to CNBC.

Is it a good time to buy Apple stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Apple's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of AAPL stock over time.

Share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $163.8577 up to $199.0955. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.264. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of $191.17

1 week (2024-05-14)0.76%
1 month (2024-04-21)15.27%
3 months (2024-02-21)3.69%
6 months (2023-11-21)-0.07%
1 year (2023-05-21)9.74%
2 years (2022-05-19)38.94%
3 years (2021-05-20)52.41%
5 years (2019-05-21)4.59%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is Apple under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA.

Apple's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 30x. In other words, Apple's stocks trade at around 30x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.2226. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $129.6 billion.

The EBITDA is a measure of Apple's overall financial performance and is widely used to measure a its profitability.

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1 - 5 of 5
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