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How to buy Apple stock

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

About 12 hours ago


-$1.89 (-1.11%)

Apple Inc. is a technology company headquartered in Cupertino, California. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories worldwide. The company is known for the iPhone, Mac, iPad, Apple Watch, AirPods, Apple TV, Beats products and HomePod. Apple’s services segment includes the App Store, Apple Pay, Apple Card, Apple TV+, Apple Music and iCloud.

As of September 2023, Apple is the world’s biggest tech company by value, with a market capitalization of $2.74 trillion. It’s also the world’s largest tech company by revenue, with $394.33 billion in 2022 revenue.

How to buy shares in Apple

  1. Choose a platform. If you're a beginner, our stock trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AAPL in this case.
  5. Research stocks. The platform should provide the latest information available.
  6. Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Latest updates for Apple

April 9, 2024: Apple stocks was down by close to 1% yesterday and lagged behind the rest of the market, which saw a much smaller dip. This is going to put more pressure on the upcoming earnings report.

April 8, 2024: Reports say that a recent filing with the SEC shows that Apple CEO Tim Cook has sold almost 200,000 Apple shares, equating to roughly $33.2 million. However, he still owns over 3 million Apple shares.

March 28, 2024: DZ Bank analyst Ingo Wermann downgraded a Buy rating on Apple to Hold, with a price target of $180, according to Benzinga.

March 22, 2024: Evercore ISI analyst Amit Daryanani estimates the US DOJ antitrust lawsuit against Apple could take 2-3 years to reach an initial conclusion and then another year for the appeals process, and likely will be "more of a headline risk than a financial risk" for Apple, according to

March 14, 2024: Bank of America Securities analyst Wamsi Mohan renewed his $225 price target on the stock. That price target represents a potential upside of about 31% in the next 12 months or so over the current share price of $171, according to The Motley Fool.

Looking ahead - Apple stock Q1 2024

CFO Luca Maestri said that in the year ago March quarter, the company had an extra $5 billion in revenue related to unusual dynamics in the iPhone business. After backing out that factor, he said, Apple's current quarter revenue — both overall and for the iPhone segment — should be about flat from a year ago.

That would suggest iPhone revenue of $46.3 billion and overall revenue of $89.8 billion. Wall Street estimates for the current quarter have been $49.7 billion for iPhone, and $95.6 billion overall, according to Barron's.

Is it a good time to buy Apple stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of AAPL stocks over time.

Share price volatility

Over the last 12 months, Apple's shares have ranged in value from as little as $161.9356 up to $199.3656. A popular way to gauge a stock's volatility is its "beta".

AAPL.US volatility(beta: 1.28)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.276. This would suggest that Apple's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of $167.78

1 week (2024-04-04)-0.62%
1 month (2024-03-11)-2.88%
3 months (2024-01-11)-9.60%
6 months (2023-10-11)-6.69%
1 year (2023-04-11)4.34%
2 years (2022-04-11)1.22%
3 years (2021-04-09)26.15%
5 years (2019-04-11)-15.67%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is Apple under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Apple P/E ratio, PEG ratio and EBITDA

Apple's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 26x. In other words, Apple stocks trade at around 26x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 10, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.0653. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $130.1 billion.

The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.

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