Diversify with stocks, options, ETFs, mutual funds and alternative asset funds on SoFi®’s beginner-friendly platform — plus automated investing, financial advice and integrated banking and lending tools.
SoFi Invest is built for investors who want simplicity and convenience across their entire financial life. Its all-in-one platform combines self-directed trading, automated investing, financial planning tools and banking, lending and insurance products under one roof. Trade stocks, ETFs and options with $0 commissions, no options contract fees, and no minimum deposit, making SoFi Invest especially accessible for beginners.
Beyond traditional assets, SoFi stands out with a growing lineup of alternative investment funds and access to crypto trading through SoFi Bank, giving investors additional ways to diversify without juggling multiple apps. However, SoFi Invest is not designed for active traders, lacking advanced charting, deep research tools and professional-grade trading platforms. Its strength lies in breadth, guidance and convenience, rather than trading sophistication.
Best for: Beginners and hands-off investors who want to invest, bank and borrow in one place.
| Feature | Rating | Details |
|---|---|---|
| Investment options | ★★★★★ |
|
| Trading costs | ★★★★★ | Zero commission stock, option and ETF trades, with competitive margin rates and no options contract fees. |
| Account fees | ★★★★★ | No annual fee, but a $25 fee applies for every 6 months of login inactivity. |
| Account types and minimums | ★★★★★ |
|
| Trading platforms and technology | ★★★★★ |
|
| Features and amenities | ★★★★★ |
|
| Customer support | ★★★★★ | Contact SoFi customer support by live chat, email and phone support, but only during regular business hours. |
| Mobile app | ★★★★★ | Google Play app reviews: 3.9/5 stars based on over 49,842 reviews Apple App Store app reviews: 4.8/5 stars based on over 383,000 reviews |
| Cash sweep rates | ★★★★★ | Offers a bank savings APY up to 3.30% with SoFi Plus or by meeting deposit requirements. |
To learn how our star ratings are calculated, read our methodology.
Meanwhile, beginners can automate their investing with SoFi’s robo-advisor for a 0.25% annual fee and get financial and investment advice from SoFi’s team of credentialed financial planners.
November 11, 2025: SoFi relaunched crypto trading, making it the first and only nationally chartered bank to offer access.(1)
Trade stocks, options and exchange-traded funds (ETFs) with zero commissions with SoFi Invest. What’s more, SoFi’s one of just a handful of brokers we review that doesn’t charge per-contract fees for options. Many brokers charge 65 cents on each side to open and close an options contract.
One of SoFi Invest’s biggest strengths is that it’s part of a broader financial ecosystem that lets customers invest, bank and borrow from a single app. Beyond investing, SoFi offers checking and savings accounts, personal and student loans, credit cards, insurance products and crypto trading through SoFi Bank — all accessible through the same platform and login.
This unified experience makes it easier to manage money holistically, whether you’re funding an investment account from SoFi Checking, earning rewards through SoFi Plus or working with a financial planner to align your investing strategy with broader financial goals. For investors who value convenience and simplicity over trading sophistication, SoFi’s ecosystem-first approach is a major advantage.
Hands-off investors will appreciate SoFi’s robo-advisor for a 0.25% management fee, while all investors can benefit from its access to its team of credentialed financial planners. All SoFi customers get a 30 minute planning session, or access to one-on-one financial planning when you upgrade to SoFi Plus.
SoFi’s also expanding its educational content with an upcoming financial literacy educational guide as part of its new philanthropic Generational Wealth Fund initiative. SoFi’s donating $1 million to help spread financial literacy and $500K to birthFUND to cover maternal healthcare costs for families in need.(2)(3)
Dive deeper: SoFi Automated Investing Review
SoFi’s launch of alternative asset funds means customers can now diversify their portfolios beyond traditional investments like stocks, options, ETFs and mutual funds. Trade interval funds that include commodities, private credit, real estate and more in your brokerage account or IRA. Available funds include:
Between its user-friendly interface, educational resources and zero commissions trading, SoFi Invest is among the most beginner-friendly platforms out there.
The Invest home screen is packed with a ton of valuable information, but it doesn’t feel overcrowded. Here, you’ll find your portfolio balance and options to add cash, transfer investments and search for assets. You’ll also find a list of your current accounts and the option to add a new account, like automated investing.
SoFi Invest offers access to upgraded perks for a $10 monthly fee.
SoFi Plus investing-related features include:
SoFi’s investment options and research tools are limited, especially when compared to more complex platforms like Charles Schwab or E*TRADE. SoFi has added analyst ratings and price targets and bull vs bear commentary. However, it lacks advanced charts and key company financials like basic income statements and balance sheets. Investors looking to conduct fundamental or technical analysis may not be satisfied with SoFi’s simpler approach to investing.
Plus, SoFi’s robo-advisor lacks an automated tax-loss harvesting strategy like that offered by some other competitor robo-advisors to help lower investors’ tax liability on investment gains. Its cash sweep rate at 0.02% APY is also low. The only way to get a higher rate on your cash is to subscribe to SoFi Plus, which gives you a higher APY on your SoFi Savings account.
| Type of fee | Fee details |
|---|---|
| Minimum deposit to open* | $0 |
| Minimum investment | $5 |
| Annual fee | $0 |
| Stock trading fee | $0 |
| Options trading fee | $0 contract fees; $5 exercise and assignment fee |
| Margin annual interest rate | 9.50% |
| Account transfer fee | $100 |
| Wire transfer out | $25 |
| IPO fee | $50 for the first sale of a stock obtained through an IPO within 120 days of IPO; $5 for each subsequent sale within the first 120 days |
| IRA closing fee | $20 |
| Inactivity fee | $25 per account for every 6 months of inactivity |
*A $10 minimum funding amount is required within 30 days of opening to receive SoFi’s new account promotion.
These are some of the tools you’ll be able to view and use through SoFi:
Yes, SoFi is a legitimate company and broker. Founded in 2011, SoFi today has over 4 million members. It’s funded more than $50 billion in loans and also received regulatory approval in early 2022 to become a national bank. SoFi’s now the official banking partner of the NBA. As a member of the SIPC, customer accounts are secured up to $500,000, including a $250,000 limit for cash claims, in the event of SoFi’s insolvency.
In terms of security, SoFi’s platform is considered safe and secure. SoFi employs two-factor authentication and 24/7 account monitoring, and its systems and security controls are regularly reviewed by third parties against security standards such as SSAE18 SOC2 and PCI DSS. SoFi also notes that “rigorous third-party penetration testing” is done at least annually.
| BBB accredited | No |
|---|---|
| BBB rating | A+ |
| BBB customer reviews | 1.29 out of 5 stars, based on 372 customer reviews |
| Trustpilot score | 4.1 out of 5 stars, based on 10,429 customer reviews |
| Apple App Store Score | 4.8 out of 5 stars, based on 383,000 customer reviews |
| Google Play Score | 3.9 out of 5 stars, based on 49,842 customer reviews |
| Customer reviews verified as of | 12 January 2026 |
While there are no customer reviews across the Better Business Bureau (BBB) and Trustpilot that specifically call out SoFi Invest, SoFi has mixed reviews across these two review providers. It’s not accredited by the BBB, meaning that they don’t meet, commit to and maintain the BBB’s accreditation standards, but it does hold an A+ rating. Reviews on the BBB are largely negative. However, scores highly among Trustpilot reviewers. Frequent complaints revolve around loan approval issues, a lack of customer support and inactivity fees for its investing account. Satisfied customers praise SoFi’s prompt customer service and easy loan application process.
Many reviews across both sites praise SoFi’s reliability, ease of use and customer service. However, some negative reviews mention issues with account access, loan processing times and occasional technical glitches.
Once SoFi has approved and opened your account, connect your bank account to fund your new account. SoFi uses Plaid to establish a secure connection to your financial institutions.
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Matt Finder
Investments editor and market analyst
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