SoFi Invest® Review 2025: Simple All-In-One Investing

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SoFi Invest at a glance

To learn how our star ratings are calculated, read our methodology.

SoFi Invest is great for beginners

Meanwhile, beginners can automate their investing with SoFi’s robo-advisor for a 0.25% annual fee and get financial and investment advice from SoFi’s team of credentialed financial planners.

What I like about SoFi Invest

SoFi Plus

SoFi Invest offers access to upgraded perks for a $10 monthly fee.

SoFi Plus investing-related features include:

• SoFi Bank savings APY. Earn up to 3.60% APY as a Plus member, or with eligible direct deposit or $5,000 or more in qualifying deposits during the 31-day evaluation period. SoFi’s cash sweep yield is low, so this is a valuable perk.
• One-on-one financial planning through SoFi Wealth. Get financial planning sessions with SoFi’s Certified Financial Planners, the gold standard in financial planning. Non-Plus members get one complimentary 30-minute session.
• 1% match on recurring Invest deposits. Get an unlimited 1% match on recurring deposits to SoFI Invest, paid in rewards points.

• SoFi Checking & Savings terms and conditions

  New and existing Checking and Savings members who have not previously enrolled in Direct Deposit with SoFi are eligible to earn a cash bonus of either $50 (with at least $1,000 total Eligible Direct Deposits received during the Direct Deposit Bonus Period) OR $300 (with at least $5,000 total Eligible Direct Deposits received during the Direct Deposit Bonus Period). Cash bonus will be based on the total amount of Eligible Direct Deposit. If you have satisfied the Eligible Direct Deposit requirements but have not received a cash bonus in your Checking account, please contact us at 855-456-7634 with the details of your Eligible Direct Deposit. Direct Deposit Promotion begins on 12/7/2023 and will be available through 1/31/2026. Full terms at sofi.com/banking. SoFi Checking and Savings is offered through SoFi Bank, N.A., Member FDIC.
  
  SoFi members with Eligible Direct Deposit can earn 3.60% annual percentage yield (APY) on savings balances (including Vaults) and 0.50% APY on checking balances. There is no minimum Eligible Direct Deposit amount required to qualify for the 3.60% APY for savings (including Vaults). Members without Eligible Direct Deposit will earn 1.00% APY on savings balances (including Vaults) and 0.50% APY on checking balances. Interest rates are variable and subject to change at any time. These rates are current as of 11/12/25. There is no minimum balance requirement. Fees may reduce earnings. Additional information can be found at http://www.sofi.com/legal/banking-rate-sheet.
  
  Annual percentage yield (APY) is variable and subject to change at any time. Rates are current as of 11/12/25. There is no minimum balance requirement. Fees may reduce earnings. Additional rates and information can be found at https://www.sofi.com/legal/banking-rate-sheet
  
  We do not charge any account, service or maintenance fees for SoFi Checking and Savings. We do charge a transaction fee to process each outgoing wire transfer. SoFi does not charge a fee for incoming wire transfers, however the sending bank may charge a fee. Our fee policy is subject to change at any time. See the SoFi Bank Fee Sheet for details at sofi.com/legal/banking-fees/.
  
  SoFi Bank is a member FDIC and does not provide more than $250,000 of FDIC insurance per depositor per legal category of account ownership, as described in the FDIC’s regulations. Any additional FDIC insurance is provided by the SoFi Insured Deposit Program. Deposits may be insured up to $3M through participation in the program. See full terms at SoFi.com/banking/fdic/sidpterms. See list of participating banks at SoFi.com/banking/fdic/participatingbanks.
  
  We’ve partnered with Allpoint to provide you with ATM access at any of the 55,000+ ATMs within the Allpoint network. You will not be charged a fee when using an in-network ATM, however, third-party fees may be incurred when using out-of-network ATMs. SoFi’s ATM policies are subject to change at our discretion at any time.
  
  Early access to direct deposit funds is based on the timing in which we receive notice of impending payment from the Federal Reserve, which is typically up to two days before the scheduled payment date, but may vary.
  
  Overdraft Coverage is a feature automatically offered to SoFi Checking and Savings account holders who receive at least $1,000 or more in Eligible Direct Deposits within a rolling 31 calendar day period on a recurring basis. Eligible Direct Deposit is defined on the SoFi Bank Rate Sheet, available at https://www.sofi.com/legal/banking-rate-sheet. Members enrolled in Overdraft Coverage may be covered for up to $50 in negative balances on SoFi Bank debit card purchases only. Overdraft Coverage does not apply to P2P transfers, bill payments, checks, or other non-debit card transactions. Members with a prior history of unpaid negative balances are not eligible for Overdraft Coverage. Eligibility for Overdraft Coverage is determined by SoFi Bank in its sole discretion. Members can check their enrollment status, if eligible, at any time by logging into their account through the SoFi app or on the SoFi website.
  
  Earn up to 4.30% Annual Percentage Yield (APY) on SoFi Savings with a 0.70% APY Boost (added to the 3.60% APY as of 11/12/25) for up to 6 months. Enroll in SoFi Plus between 9/18/25 and 1/31/26. Rates variable, subject to change. Terms apply at sofi.com/sofi-plus SoFi Bank, N.A. Member FDIC.

Low trading costs

Trade stocks, options and exchange-traded funds (ETFs) with zero commissions with SoFi Invest. What’s more, SoFi’s one of just a handful of brokers we review that doesn’t charge per-contract fees for options. Many brokers charge 65 cents on each side to open and close an options contract.

Access to advisory services

Hands-off investors will appreciate SoFi’s robo-advisor for a 0.25% management fee, while all investors can benefit from its access to its team of credentialed financial planners. All SoFi customers get a 30 minute planning session, or access to one-on-one financial planning when you upgrade to SoFi Plus.

SoFi’s also expanding its educational content with an upcoming financial literacy educational guide as part of its new philanthropic Generational Wealth Fund initiative. SoFi’s donating $1 million to help spread financial literacy and $500K to birthFUND to cover maternal healthcare costs for families in need.⁽²⁾⁽³⁾

Participate in IPOs

SoFi’s also one of just a handful of brokers we review that offers access to initial public offerings (IPOs) before they trade on exchanges. Not every IPO is available on SoFi — only those in which SoFi is an underwriter make it on the platform. Still, previous IPOs include Instacart and Reddit.

Diversify with alternative assets

SoFi’s launch of alternative asset funds means customers can now diversify their portfolios beyond traditional investments like stocks, options, ETFs and mutual funds. Trade interval funds that include commodities, private credit, real estate and more in your brokerage account or IRA. Available funds include:

• ARK Invest, ARK Venture Fund
• Carlyle, Carlyle Tactical Private Credit Fund
• KKR, KKR Credit Opportunities Portfolio
• Clarion Partners, Clarion Partners Real Estate Income Fund
• Franklin Templeton, Franklin BSP Private Credit Fund

Beginner-friendly investing platform

Between its user-friendly interface, educational resources and zero commissions trading, SoFi Invest is among the most beginner-friendly platforms out there.

These are some of the tools you’ll be able to view and use through SoFi:

• SoFi’s IPO investing feature
• Market comparison
• Stock watchlist
• Collections of theme-based investments
• SoFi’s Popular Investors, which are the most-followed investors on the platform
• Popular and trending stocks
• A list of SoFi’s fund family ETFs
• SoFi Learn

The Invest home screen is packed with a ton of valuable information, but it doesn’t feel overcrowded. Here, you’ll find your portfolio balance and options to add cash, transfer investments and search for assets. You’ll also find a list of your current accounts and the option to add a new account, like automated investing.

Where SoFi Invest falls short

SoFi’s investment options and research tools are limited, especially when compared to more complex platforms like Charles Schwab or E*TRADE. No advanced charts or analyst price targets or ratings, and little by way of company metrics. Investors looking to conduct fundamental or technical analysis may not be satisfied with SoFi’s simpler approach to investing.

Plus, SoFi’s robo-advisor lacks an automated tax-loss harvesting strategy like that offered by some other competitor robo-advisors to help lower investors’ tax liability on investment gains. Its cash sweep rate at 0.02% APY is also low.

SoFi Active Investing fees

*A $10 minimum funding amount is required within 30 days of opening to receive SoFi’s new account promotion.

Is SoFi legit?

Yes, SoFi is a legitimate company and broker. Founded in 2011, SoFi today has over 4 million members. It’s funded more than $50 billion in loans and also received regulatory approval in early 2022 to become a national bank. SoFi’s now the official banking partner of the NBA. As a member of the SIPC, customer accounts are secured up to $500,000, including a $250,000 limit for cash claims, in the event of SoFi’s insolvency.

In terms of security, SoFi’s platform is considered safe and secure. SoFi employs two-factor authentication and 24/7 account monitoring, and its systems and security controls are regularly reviewed by third parties against security standards such as SSAE18 SOC2 and PCI DSS. SoFi also notes that “rigorous third-party penetration testing” is done at least annually.

SoFi reviews and customer experience

While there are no customer reviews across the Better Business Bureau (BBB) and Trustpilot that specifically call out SoFi Invest, SoFi has mixed reviews across these two review providers. It’s not accredited by the BBB, meaning that they don’t meet, commit to and maintain the BBB’s accreditation standards, but it does hold an A+ rating. Reviews on the BBB are largely negative. However, scores highly among Trustpilot reviewers. Frequent complaints revolve around loan approval issues, a lack of customer support and inactivity fees for its investing account. Satisfied customers praise SoFi’s prompt customer service and easy loan application process.

Many reviews across both sites praise SoFi’s reliability, ease of use and customer service. However, some negative reviews mention issues with account access, loan processing times and occasional technical glitches.

How to open a SoFi Invest account

1. Select the “Sign up now” button below and then select Trade now to start your application.
2. Enter your name, state, email and password. Select Next.
3. Provide your personal information to complete the application, including your address, employment information, date of birth and Social Security number.
4. Enter your phone number for security verification. Then, answer a few regulatory questions.
5. Agree to SoFi’s terms and submit your application.

Eligibility and required information

• At least 18 years old
• Valid Social Security number
• US citizen or lawful permanent resident with a physical address

Sign up now

Once SoFi has approved and opened your account, connect your bank account to fund your new account. SoFi uses Plaid to establish a secure connection to your financial institutions.

Compare SoFi to other platforms

Compare similar platforms by available asset types, trade fees and minimum deposit requirements. Select Go to site to sign up for an account.

SoFi Active Invest

9 Excellent

Go to site

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Available asset types

Stocks, Options, Mutual funds, ETFs, Alternatives

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Stock trade fee

$0

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Minimum deposit

$0

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Signup bonus

Get up to $1,000 in stock

eToro

8.2 Great

Go to site

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Available asset types

Stocks, Options, ETFs, Cryptocurrency, Investments

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Stock trade fee

$0

---

Minimum deposit

$0

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Signup bonus

N/A

Robinhood

9.4 Excellent

Go to site

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Available asset types

Stocks, Options, ETFs, Cryptocurrency, Futures, Event contracts, High-yield cash account

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Stock trade fee

$0

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Minimum deposit

$0

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Signup bonus

Get a free stock

Frequently asked questions

Can you trade crypto on SoFi?

Yes, early access to crypto trading is now available to certain customers.

How much should I start investing in SoFi?

The amount you should start investing depends on your unique financial situation and investment objectives. With fractional shares, SoFi lets you invest in stocks and ETFs with as little as $5.

Can you trade options with SoFi?

Yes, you can buy calls and puts on SoFi Invest.

Does SoFi offer other financial products?

Yes, SoFi offers a number of financial products to its customers, including SoFi personal loans, SoFi checking and savings accounts, mortgages and more.

Finder Scores: What they mean

If you want peace of mind, this rating will give it to you. These products offer the best value and outcomes considering various product features, terms, conditions and price.

Well-balanced products that provide what you need, offering a healthy mix of competitive features at a good price. However, they're not quite the best in class.

Bottom line: You can find better, but these products still offer reasonable value and have the basics sorted.

These products may not offer much value in the long run, and there are better options available.