American Family vs. The General
If you’re considering getting car insurance through American Family or The General, we’ve got the information you need on both providers to make your decision easier.
American Family is a smaller company that offers coverage in 19 states. Despite the fact that it only covers less than half of the country, it is the 10th-largest insurance provider in the US and gets good customer reviews.
Like American Family, The General has a reputation for good customer service, earning an A+ from the Better Business Bureau. It provides coverage in 46 states and is known for insuring high-risk drivers. If you fall into this category, The General is an option for you.
Below we’ve lined up American Family and The General in a head-to-head comparison where you can easily find all of the details you need to choose the provider that best suits your needs.
The General offers affordable coverage for nearly any driver who needs car insurance.
Our top pick: The General
 American Family |
 The General |
|
|---|---|---|
| About the provider | For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers. | The General specializes in budget-friendly insurance plans for drivers who may be deemed “risky” elsewhere. Conveniently selling directly to customers online, insurance can be approved and put a driver on the road in no time. |
| Price | Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs. | Policy costs depend your personal situation. Visit The General for a quote based on your specific needs. |
| States served | 19 | 46 |
| User satisfaction* | B+ | A+ |
| J.D. Power ratings** | 4/5 on overall claims satisfaction | N/A |
| Driver discounts | View driver discounts | View driver discounts |
| Vehicle discounts | View vehicle discounts | View vehicle discounts |
* Based on Better Business Bureau’s company rating
** Based on the 2016 U.S Auto Claims Satisfaction Study
Driver discounts
Vehicle discounts
American Family |
The General |
|
|---|---|---|
| Anti-theft device | ||
| Anti-lock brake | ||
| Passive restraints | ||
| Air bag | ||
| Other discounts | Auto safety equipment – 10-30% | |
Bottom line
Both American Family and The General have good reputations, but American Family comes out ahead with its multiple discounts. However, if you are having a hard time getting an insurance company to cover you because of poor credit or driving violations, The General is a great choice. Compare your car insurance options to find the best insurance company for you.
