Finder Savings Customer Satisfaction Awards 2025

Welcome to the Finder Customer Satisfaction Awards 2025

Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of major savings providers in the UK to tell us about their experiences. Check out the results below!

Savings Customer Satisfaction Winner

Yorkshire Building Society

Congratulations to Yorkshire Building Society – the winner of this year’s Savings Customer Satisfaction Award. 97% of customers said they would recommend the savings provider to a friend! Customers particularly like the friendly customer service and range of options available.

Read review

Savings Customer Satisfaction Champions

Any brand which had at least 90% of customers recommend it has been recognised with a customer satisfaction champion award. A huge congratulations to this year’s champions, who have provided an excellent standard of customer satisfaction in the savings space:

Best banks for savings customer satisfaction in 2025

Brand	Logo	Customers who’d recommend	Review
Yorkshire Building Society		97%	With Yorkshire Building Society, you can choose from a range of savings accounts including regular savers.	Read our review
Plum		97%	Plum started as a smart money management app but now has a range of competitive savings accounts for customers.	Read our review
Atom Bank		93%	Atom Bank has a good range of fixed rate savings accounts to choose from, the set up is fairly quick and the rates are competitive.	Read our review
RCI Bank		93%	With RCI Bank, you can choose from a a broad range of savings accounts with competitive interest rates.	Read our review
Marcus		90%	Marcus by Goldman Sachs’ customers were impressed with its “ease of use” and competitive rates.	Read our review
Aldermore		90%	Aldermore offers a range of savings accounts and individual savings accounts (ISAs).	Read our review
Shawbrook		90%	Shawbrook Bank has a variety of savings options usually with good rates, including easy-access, fixed-rate and ISAs.	Read our review
Moneybox		90%	Moneybox has different cash ISAs depending on your needs, as well as notice accounts and a simple saver.	Read our review
Ford Money		90%	Ford Money offers a range of savings products and ISAs that are designed to be easy to open and manage, and that offer competitive rates.	Read our review
HSBC		87%	HSBC has lots of different savings accounts on its roster. Like other banks, there are accounts that have exclusive rates for its current account customers.	Read our review
Starling Bank		87%	Starling Bank has branched out into offering savings accounts, including a fixed-rate account and easy access Saving Spaces.	Read our review
Leeds Building Society		87%	Leeds Building Society‘s savings accounts regularly top the best buy tables with tantalising interest rates.	Read our review
Virgin Money		87%	Virgin Money has a good variety of savings accounts available to new customers, as well as exclusive accounts linked to its current account.	Read our review
Lloyds Bank		83%	Lloyds offers a range of savings accounts and other options to help you manage your money.	Read our review
NatWest		83%	NatWest has savings accounts for every financial need, from regular savers to fixed rate ISAs to children’s savings accounts.	Read our review
TSB		83%	TSB is one of the oldest and biggest names in British banking and may be a good savings option for those who like to bank in branch.	Read our review
Nationwide		80%	Nationwide offers its members a range of exclusive savings accounts, some with competitive rates.	Read our review
Zopa		80%	Zopa is a digital bank which looks to use technology to offer customers more innovative savings options.	Read our review
Monument		80%	Monument specialises in savings accounts and loans, and it aims to meet the needs of the mass affluent market.	Read our review
Tesco Bank		77%	The financial arm of the supermarket, Tesco Bank has a range of different savings accounts including a good variety of fixed term savers.	Read our review
Post Office		77%	Post Office offers both online and brand-based savings products, which makes it popular with customers who like its good customer service.	Read our review
Barclays		77%	Savings accounts by Barclays are popular due to good customer service and decent interest rates.	Read our review
Chip		73%	Chip is managed through an app and offers a selection of different savings accounts depending on your requirements.	Read our review
Halifax		70%	Part of the wider Lloyds Banking Group, Halifax has several savings options, ranging from easy access accounts to fixed term savings.	Read our review
Santander		67%	High-street bank Santander comes with all the advantages of a big bank and offers a wide range of savings accounts.	Read our review

Customer satisfaction ratings methodology

We asked people who’d used a savings account provider within the previous 12 months to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 455 savings customers was carried out in January 2025.

We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.