Welcome to the Finder Savings Customer Satisfaction Awards 2023
Our customer satisfaction awards are decided by the only votes that really matter – yours. We asked customers of all the major UK savings providers to tell us about their experiences. Now we can reveal what they said.
The winners
The winners are based on both overall satisfaction scores (star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend).
And now, without further ado, here are the winners of Finder’s Savings Customer Satisfaction Awards for 2023 (*drum roll, please*).
Savings Customer Satisfaction Winner
Shawbrook
The specialist savings bank Shawbrook took the top spot in our savings category this year. 87% of savings account holders that we surveyed would recommend the bank to a friend and its customer satisfaction rating was 5 out of 5.
Post Office was only just behind Shawbrook, earning itself a high commendation in our awards this year. It also scored 5 out of 5 stars and polled a “would recommend” score of 86% in our survey.
Shawbrook is a specialist savings bank with a range of savings products including cash ISA, easy access accounts, fixed rate bonds and notice accounts. It posted an impressive 87% “would recommend” score in our inaugural savings customer satisfaction survey.
Post Office offers both online and brand-based savings products, which makes it popular with customers. It posted a “would recommend” score of 86% and customers commented on its trustworthiness and “helpful” staff.
With Yorkshire Building Society, you can choose from a range of savings accounts including regular savers. The building society also has a series of savings pledges that look to support members by letting them know of new deals first and supporting them if their personal circumstances change.
High-street bank Santander comes with all the advantages of a big bank and offers a wide range of savings accounts. Customers particularly liked how easy it was to use and its decent rates of interest.
The last building society that does banking on a national level, Nationwide offers its members exclusive savings accounts. Our survey found that customer’s recommended Nationwide for its “friendly” customer service and competitive interest rates.
AA Savings has a varied range of savings accounts including products exclusively for AA members. It recorded a very decent 82% “would recommend” score from its customers that we surveyed.
Virgin Money has a decent variety of savings accounts available to new customers, as well as exclusive accounts linked to its current account. Customers remarked on its easy-to-use app and regular communication.
Savings accounts by Barclays come recommended by 78% of its customers in our survey. Respondents highlighted its good customer service and decent interest rates.
Marcus by Goldman Sachs has a limited amount of savings accounts available, but still scored 4.5 out of 5 in our survey. It’s based online and customers praised its app and account management features.
NatWest has savings accounts for every financial need. Its products range from regular savers, fixed rate ISAs to children’s savings accounts. It clear the bank promotes long-term loyalty, with some customers having held an account with the bank for over 30 years.
Part of the wider Lloyds Banking Group, Halifax has several savings options, ranging from easy access accounts to fixed term savings. Many customers in our survey higlighted the quality of both its customer service and its mobile banking app.
The financial arm of the supermarket, Tesco Bank has a range of different savings accounts including a good variety of fixed term savers. Respondents liked its easy-to-use app and its trustworthy service.
HSBC has lots of different savings accounts on its roster. Like other banks, there are accounts that have exclusive rates for its current account customers. Respondents liked it for its reliable and secure brand.
Paragon has cash, easy access and fixed rate ISAs on its roster, alongside a Lifetime ISA product. Respondents praised it for offering both long- and short-term savings options.
In December 2022, we ran a customer satisfaction survey on savings accounts. 2,224 people answered and told us how happy (or not) they were with their savings provider.
The survey asked respondents how satisfied they were with their savings account on a scale of 1 to 5 and whether they would recommend their savings providers to a friend or not. We turned the results into star ratings and shortlisted the top-performing brands for our awards. Where there was a draw in terms of star ratings, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.
Savings ratings
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
The customer satisfaction score is based on a survey of 2,224 customers carried out in December 2022.
We show offers we can track - that's not every product on the market...yet. Unless we've said otherwise, products are in no particular order. The terms "best", "top", "cheap" (and variations of these) aren't ratings, though we always explain what's great about a product when we highlight it. This is subject to our terms of use. When you make major financial decisions, consider getting independent financial advice. Always consider your own circumstances when you compare products so you get what's right for you. Most of the data in Finder's comparison tables has the source: Moneyfacts Group PLC. In other cases, Finder has sourced data directly from providers.
Kate Steere is an editor at Finder, specialising in fintech, banking and cryptocurrency. She has previously written for The Motley Fool UK and Fitch Solutions, where she covered a wide range of personal finance topics and kept a close eye on market trends. Kate has a Bachelor of Arts in Modern History from the University of East Anglia. When not working, she can usually be found curled up with a good book or heading out for a run. See full bio
Kate's expertise
Kate has written 175 Finder guides across topics including:
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