How to buy L’Oreal shares

Easy steps to invest in L'Oreal stock in the UK.

L’Oreal Co ADR (LRLCY) is a publicly traded household and personal products business based in France which employs around 90,000 staff. L'Oreal is listed on the Pink OTC Markets and traded in US dollars.

How to buy shares in L'Oreal

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
  2. Fund your account. Add money to your account via bank transfer or debit card.
  3. Search the platform by ticker symbol. LRLCY in this case.
  4. Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
  5. Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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L'Oreal stock chart

Use our graph to track the performance of LRLCY stock over time.

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Is it a good time to buy L'Oreal stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View L'Oreal's price performance, share price volatility, historical data and technicals.

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $86.18

1 week (2025-11-25) -0.39%
1 month (2025-11-03) 3.57%
3 months (2025-09-03) -8.46%
6 months (2025-06-03) -1.73%
1 year (2024-12-03) 23.59%
2 years (2023-12-03) -9.06%
3 years (2022-12-01) 13.19%
5 years (2020-12-03) 15.71%
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Is L'Oreal under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the L'Oreal P/E ratio, PEG ratio and EBITDA.

L'Oreal's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 33x. In other words, L'Oreal's shares trade at around 33x recent earnings.

However, L'Oreal's P/E ratio is best considered in relation to those of others within the industry or those of similar companies.

L'Oreal's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.1462. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into L'Oreal's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider L'Oreal's PEG ratio in relation to those of similar companies.

L'Oreal's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $9.8 billion (£7.4 billion).

The EBITDA is a measure of L'Oreal's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

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