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Invest in consumer goods shares: Popular companies to invest in
Discover popular stocks plus considerations when investing in the consumer goods industry.
Consumer goods are the brands that you’ll recognise day to day – whether it’s the supermarket where you buy your eggs, your favourite shoe store or your go-to bookshop. Investing in consumer goods means that you’re investing in brands that you know and love, such as footwear, fashion or food. Find out some consumer goods stocks, why investors choose them and how it’s done.
How to invest in consumer goods stocks
- Choose stocks to invest in. You can check out some consumer goods stocks below and find out more about them.
- Choose an investment platform. You’ll need one that lets you invest in the stock exchange that your chosen stocks are listed on.
- Sign up and fund your account. You might need to wait for your account to be verified and for your funds to hit the account before you can begin.
- Find your chosen stock. You can search its name or ticker.
- Review and buy. It’s as easy as that!
UK consumer goods stocks
If you want to invest in consumer goods stocks a little closer to home, there are some UK consumer goods stocks that you can invest in, such as:
Investing in global consumer goods stocks from the UK
We’ve listed some examples of consumer goods stocks with more information about them, and you can see an A-Z list below if you’ve got any in mind.
Marks and Spencer (MKS.LSE)
Marks and Spencer is a British retailer, headquartered in London. It’s listed on the London Stock Exchange and is part of the FTSE 250. M&S has more than 900 stores in the UK, with just over 600 only selling food products.
Compare brokers to buy Marks and Spencer shares
Compare brokers to buy Burberry shares
JD Sports (JD.LSE)
JD Sports is a British sports fashion retailer based in Bury, Manchester. It is listed on the London Stock Exchange and part of the FTSE100 index.
Compare brokers to buy JD Sports shares
Why invest in consumer goods stocks?
Because these are brands that you use day-to-day, consumer goods stocks can feel quite rewarding. These stocks tend to continue to perform well even in an economic downturn, especially those that produce consumer staples like food, drink and clothing.
Stocks like designer brands that satisfy “wants” more than “needs” might not perform as well during recessions, so you might see less growth during these times.
The risks of consumer goods stocks
With this sector, the biggest risk is the economy. During a recession, you might see slow growth, or none at all.
Another risk is the decline in the high street. Stores that used to perform pretty well on the high street might not perform as well using e-commerce. Consider the ways that these companies are “future proofing” themselves.
Consumer goods stocks can be one of the most exciting investment opportunities, mainly because they’re easier to talk about to friends and family. You can invest in the brands of products you enjoy.
The main risks of consumer goods stocks is that they might not perform as well during recessions. This depends on whether the stock produces items that are considered to be essential. You could choose to move your investments depending on the current stage of the economic cycle.
Browse all consumer goods stock guides
Zoe is a senior reporter at the investing data provider With Intelligence. She was previously a senior writer at Finder specialising in investment and banking and during this time, she joined the Women in FinTech Powerlist 2022. Zoe has a BA in English literature and a Diploma for Financial Advisers. She has several years of experience in writing about all things personal finance. Zoe has a particular love for spreadsheets, having also worked as a management accountant. In her spare time, you’ll find Zoe skating at her local ice rink.
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