How to buy Burberry Group (BRBY) shares

Learn how to easily invest in Burberry Group shares.

Burberry Group plc
- p36.00 ( - 1.89%)

Burberry Group plc (BRBY) is a leading luxury goods business based in the UK. It opened the day at 1914.5p after a previous close of 1908.5p. During the day the price has varied from a low of 1861.5p to a high of 1922p. The latest price was 1872.5p (25 minute delay). Burberry Group is listed on the London Stock Exchange (LSE) and employs 9,373 staff. All prices are listed in pence sterling.

How to buy shares in Burberry Group

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: BRBY in this case.
  5. Research Burberry Group shares. The platform should provide the latest information available.
  6. Buy your Burberry Group shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Burberry Group's share price?

Since the stock market crash that started in February 2020, Burberry Group's share price has had significant positive movement.

Its last market close was 1872.5p, which is 0.11% up on its pre-crash value of 1870.5p and 84.12% up on the lowest point reached during the March 2020 crash when the shares fell as low as 1017p.

If you had bought £1,000 worth of Burberry Group shares at the start of February 2020, those shares would have been worth £548.25 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £946.17.

Burberry Group share price (LSE:BRBY)

Use our graph to track the performance of BRBY stocks over time.

Burberry Group shares at a glance

Information last updated 2021-10-15.
Previous close1908.5p
Change %-1.8863%
Information last updated 2021-10-16.
52-week range1324.5085p - 2266.5337p
50-day moving average1852.6351p
200-day moving average2024.9192p
Wall St. target price2153.36p
PE ratio20.1996
Dividend yield42.5p (2.23%)
Earnings per share (TTM)92.7p
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Fees for buying 20x Burberry Group shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £0.00
£374.50 total
Capital at risk
eToro Free Stocks logo £0 $50 £0.00
£374.50 total
Capital at risk
Fineco logo £0 No minimum £0.00
£374.50 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.80
£376.30 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£386.45 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£382.49 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£384.00 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Burberry Group stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Burberry Group price performance over time

Historical closes compared with the last close of 1872.5p

1 week (2021-10-07) 0.86%
1 month (2021-09-17) 4.17%
3 months (2021-07-16) -4.76%
6 months (2021-04-16) -9.72%
1 year (2020-10-16) 22.03%
2 years (2019-10-17) -2.22%
3 years (2018-10-17) 8.43%
5 years (2016-10-17) 23.84%

Is Burberry Group under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Burberry Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 20x. In other words, Burberry Group shares trade at around 20x recent earnings.

That's comparable to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71).

PEG ratio

Burberry Group's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.1714. A PEG ratio close to 1 can be interpreted as meaning shares offer reasonable value for the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Burberry Group's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Burberry Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £486.9 million.

The EBITDA is a measure of a Burberry Group's overall financial performance and is widely used to measure a its profitability.


Revenue TTM £2.3 billion
Operating margin TTM 17.69%
Gross profit TTM £1.6 billion
Return on assets TTM 7.63%
Return on equity TTM 27.06%
Profit margin 16.03%
Book value 3.852p
Market capitalisation £7.6 billion

TTM: trailing 12 months

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Burberry Group.

Total ESG risk score

Burberry Group's total ESG risk: 13.8

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Burberry Group's overall score of 13.8 (as at 01/01/2019) is excellent – landing it in it in the 7th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Burberry Group is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Burberry Group's environmental score: 4.47/100

Burberry Group's environmental score of 4.47 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Burberry Group is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Burberry Group's social score: 8.86/100

Burberry Group's social score of 8.86 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that Burberry Group is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Burberry Group's governance score: 8.47/100

Burberry Group's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that Burberry Group is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Burberry Group's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Burberry Group scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Burberry Group has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Burberry Group plc was last rated for ESG on: 2019-01-01.

Total ESG score 13.8
Total ESG percentile 7.46
Environmental score 4.47
Environmental score percentile 7
Social score 8.86
Social score percentile 7
Governance score 8.47
Governance score percentile 7
Level of controversy 2

Burberry Group share dividends


Dividend yield: 2.23% of stock value


Forward annual dividend yield: 2.27% of stock value


Dividend payout ratio: 46.2% of net profits

Burberry Group has recently paid out dividends equivalent to 2.23% of its share value annually.

Burberry Group has paid out, on average, around 46.2% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.27% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 2.27% return on their shares, in the form of dividend payments. In Burberry Group's case, that would currently equate to about 42.5p per share.

While Burberry Group's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

The latest dividend was paid out to all shareholders who bought their shares by 1 July 2021 (the "ex-dividend date").

Share price volatility

Over the last 12 months, Burberry Group's shares have ranged in value from as little as 1324.5085p up to 2266.5337p. A popular way to gauge a stock's volatility is its "beta".

BRBY.LSE volatility(beta: 1.18)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Burberry Group's is 1.1846. This would suggest that Burberry Group's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

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