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Initially a popular stop-smoking aid, vaping has become popular in its own right in the UK. This article will give you the lowdown on the tech, where the industry’s headed, what the NHS and Public Health England think, and ways to invest in the sector. We’ll try not to make it a drag.
We round up a selection of stocks in or related to the grain industry, weighting the list more heavily towards popular mid- and large-cap US stocks.
Vape stock | Icon | 1-year performance (to Feb. '25) | 5-year performance (to Feb. '25) | Link |
---|---|---|---|---|
Turning Point Brands (TPB) | ![]() |
168.01% | 202.17% | Invest Capital at risk |
British American Tobacco PLC (BATS) | ![]() |
49.12% | 39.19% | Invest Capital at risk |
Cronos Group (CRON) | ![]() |
-12.96% | -72.67% | Invest Capital at risk |
Canopy Growth Corp (CGC) | ![]() |
-55.00% | -98.95% | Invest Capital at risk |
Altria Group (MO) | ![]() |
40.74% | 71.43% | Invest Capital at risk |
Turning Point Brands, Inc. , together with its subsidiaries, manufactures, markets, and distributes branded consumer products. The company operates through three segments: Zig-Zag Products, Stoker's Products, and Creative Distribution Solutions. Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker's Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker's, Beech-Nut, Durango, Trophy, and Wind River brands.
Turning Point Brands is listed on the NYSE, has a trailing 12-month revenue of around USD409.4 million and employs 373 staff.
British American Tobacco p. l. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands.
British American Tobacco is listed on the London Stock Exchange (LSE), has a trailing 12-month revenue of around $26.2 billion and employs 46,725 staff.
Cronos Group Inc. operates as a cannabinoid company that engages in the cultivation, production and marketing of cannabis products in Canada, Israel, and Germany. It offers dried flower, pre-rolls, oils, vaporizers, edibles, and cannabis tinctures under the Spinach, Lord Jones, and PEACE NATURALS brands. Cronos Group Inc. was founded in 2012 and is based in Toronto, Canada.
Cronos Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD£101.8 million and employs 356 staff.
Canopy Growth Corporation, together with its subsidiaries, engages in the production, distribution, and sale of cannabis and hemp-based products for recreational and medical purposes primarily in the United States, Canada, Germany, and internationally. It operates through Canada Cannabis, International Markets Cannabis, and Storz & Bickel segments. The company offers dried flower, pre-rolled joints, oils, softgel capsules, infused beverages, edibles comprising gummies, and topical formats, as well as vaporizer devices.
Canopy Growth is listed on the NASDAQ, has a trailing 12-month revenue of around USD$280.5 million and employs 1,029 staff.
Altria Group, Inc. , through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and snus products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. It sells its products to distributors, as well as large retail organizations, such as chain stores.
Altria Group is listed on the NYSE, has a trailing 12-month revenue of around USD$20.4 billion and employs 6,400 staff.
As vaping gains popularity and traditional tobacco sales decline, “Big Tobacco” is determined to stay in the game.
British American Tobacco (BAT) knows the score. In 2018, it swooped in and bought Highendsmoke, Germany’s largest chain of vape stores. The company has also launched its own line of vapour products under the Vuse brand.
Not to be outdone, Philip Morris, the owner of Marlboro in the UK, decided to throw £15 million into the expansion of VPZ, the UK’s biggest chain of vape stores. Philip Morris has also cooked up their own nicotine replacement offerings under the brand names Nicocigs and IQOS VEEV.
Meanwhile, Altria, the US arm of Philip Morris, made a splash by snagging a 35% share of JUUL Labs, the behemoth of the American e-cigarette market. Altria and JUUL had a rocky relationship, with the FDA demanding explanations and investigations into their plans. Fast forward to 2020, and Altria decided to cut ties with JUUL, exchanging their shares for a piece of JUUL’s heated tobacco intellectual property.
But Altria isn’t done yet. They recently wrapped up the acquisition of NJOY, a US-based e-cigarette company, showing that they’re not afraid to dive deeper into the vaping world. In the ever-changing landscape of vaping, Big Tobacco is making bold moves to secure its place. Keep your eyes peeled for what’s next in this smoky saga.
Vape stocks are susceptible to market fluctuations and regulatory changes within the vaping industry. Vaping has gained popularity as a smoking cessation aid, with e-cigarettes considered safer alternatives by the NHS and Public Health England. However, vaping is drawing regulatory scrutiny globally, leading to restrictions and bans in some countries. Major tobacco companies like British American Tobacco and Altria have made strategic moves into the vaping market, acquiring vape store chains and launching their own product lines.
Investing in vape stocks means exposure to both vaping and other business activities, as there are no “pure play” options. Regulatory risks must be considered, as vaping faces concerns over its potential as a gateway to smoking.
On the plus side, the sector is forecast to experience tremendous growth over this decade, with one estimate as high as 30.6% CAGR from 2023 to 2030.
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