Vape stocks: Popular vape companies to invest in

Find out how to invest in vape stocks, plus some popular stock options to consider.

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Initially a popular stop-smoking aid, vaping has become popular in its own right in the UK. This article will give you the lowdown on the tech, where the industry’s headed, what the NHS and Public Health England think, and ways to invest in the sector. We’ll try not to make it a drag.

5 vape stocks to watch

We round up a selection of stocks in or related to the grain industry, weighting the list more heavily towards popular mid- and large-cap US stocks.

  1. Turning Point Brands (TPB)
  2. British American Tobacco (BATS)
  3. Cronos Group (CRON)
  4. Canopy Growth Corporation (CGC)
  5. Altria Group (MO)
Vape stock 5-year performance (to Feb. '25) Link
Turning Point Brands (TPB) Turning Point Brands icon 202.17% Invest Capital at risk
British American Tobacco PLC (BATS) British American Tobacco PLC icon 39.19% Invest Capital at risk
Cronos Group (CRON) Cronos Group icon -72.67% Invest Capital at risk
Canopy Growth Corp (CGC) Canopy Growth Corp icon -98.95% Invest Capital at risk
Altria Group (MO) Altria Group icon 71.43% Invest Capital at risk

How to invest in vape stocks

  1. Choose a platform. If you’re a beginner, our share-dealing table below can help you choose.
  2. Open your account. You’ll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You’ll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for vape stock codes.
  5. Research the shares you want to buy. The platform should provide the latest information available.
  6. Buy your shares. It’s that simple.
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Take a deeper dive into vape stocks

If you're interested in investing in the vape industry, take a closer look at what companies in this industry do and how the stocks have historically performed. Keep in mind that positive past performance doesn't guarantee that a stock will continue to rise in the future.

1. Turning Point Brands (TPB)

Turning Point Brands, Inc. , together with its subsidiaries, manufactures, markets, and distributes branded consumer products. The company operates through three segments: Zig-Zag Products, Stoker's Products, and Creative Distribution Solutions. Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products, as well as lighters and other accessories under the Zig-Zag brand. The Stoker's Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker's, Beech-Nut, Durango, Trophy, and Wind River brands.

Turning Point Brands is listed on the NYSE, has a trailing 12-month revenue of around USD409.4 million and employs 373 staff.

  • Market capitalization: $1,116,492,288
  • P/E ratio: 25.3012
  • PEG ratio: 0

2. British American Tobacco (BATS)

British American Tobacco p. l. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands.

British American Tobacco is listed on the London Stock Exchange (LSE), has a trailing 12-month revenue of around $26.2 billion and employs 46,725 staff.

  • Market capitalization: $70,001,172,480
  • PEG ratio: 3.1544

3. Cronos Group (CRON)

Cronos Group Inc. operates as a cannabinoid company that engages in the cultivation, production and marketing of cannabis products in Canada, Israel, and Germany. It offers dried flower, pre-rolls, oils, vaporizers, edibles, and cannabis tinctures under the Spinach, Lord Jones, and PEACE NATURALS brands. Cronos Group Inc. was founded in 2012 and is based in Toronto, Canada.

Cronos Group is listed on the NASDAQ, has a trailing 12-month revenue of around USD£101.8 million and employs 356 staff.

  • Market capitalization: $737,829,376

4. Canopy Growth (CGC)

Canopy Growth Corporation, together with its subsidiaries, engages in the production, distribution, and sale of cannabis and hemp-based products for recreational and medical purposes primarily in the United States, Canada, Germany, and internationally. It operates through Canada Cannabis, International Markets Cannabis, and Storz & Bickel segments. The company offers dried flower, pre-rolled joints, oils, softgel capsules, infused beverages, edibles comprising gummies, and topical formats, as well as vaporizer devices.

Canopy Growth is listed on the NASDAQ, has a trailing 12-month revenue of around USD$280.5 million and employs 1,029 staff.

  • Market capitalization: $310,697,088

5. Altria Group (MO)

Altria Group, Inc. , through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and snus products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. It sells its products to distributors, as well as large retail organizations, such as chain stores.

Altria Group is listed on the NYSE, has a trailing 12-month revenue of around USD$20.4 billion and employs 6,400 staff.

  • Market capitalization: $87,350,509,568
  • P/E ratio: 8.7061
  • PEG ratio: 3.6834

How Big Tobacco companies are pivoting into vaping

Mark Tovey

Money expert Mark Tovey answers

As vaping gains popularity and traditional tobacco sales decline, “Big Tobacco” is determined to stay in the game.

British American Tobacco (BAT) knows the score. In 2018, it swooped in and bought Highendsmoke, Germany’s largest chain of vape stores. The company has also launched its own line of vapour products under the Vuse brand.

Not to be outdone, Philip Morris, the owner of Marlboro in the UK, decided to throw £15 million into the expansion of VPZ, the UK’s biggest chain of vape stores. Philip Morris has also cooked up their own nicotine replacement offerings under the brand names Nicocigs and IQOS VEEV.

Meanwhile, Altria, the US arm of Philip Morris, made a splash by snagging a 35% share of JUUL Labs, the behemoth of the American e-cigarette market. Altria and JUUL had a rocky relationship, with the FDA demanding explanations and investigations into their plans. Fast forward to 2020, and Altria decided to cut ties with JUUL, exchanging their shares for a piece of JUUL’s heated tobacco intellectual property.

But Altria isn’t done yet. They recently wrapped up the acquisition of NJOY, a US-based e-cigarette company, showing that they’re not afraid to dive deeper into the vaping world. In the ever-changing landscape of vaping, Big Tobacco is making bold moves to secure its place. Keep your eyes peeled for what’s next in this smoky saga.

Bottom line

Vape stocks are susceptible to market fluctuations and regulatory changes within the vaping industry. Vaping has gained popularity as a smoking cessation aid, with e-cigarettes considered safer alternatives by the NHS and Public Health England. However, vaping is drawing regulatory scrutiny globally, leading to restrictions and bans in some countries. Major tobacco companies like British American Tobacco and Altria have made strategic moves into the vaping market, acquiring vape store chains and launching their own product lines.

Investing in vape stocks means exposure to both vaping and other business activities, as there are no “pure play” options. Regulatory risks must be considered, as vaping faces concerns over its potential as a gateway to smoking.

On the plus side, the sector is forecast to experience tremendous growth over this decade, with one estimate as high as 30.6% CAGR from 2023 to 2030.

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