How to buy Sony shares

Own Sony shares in just a few minutes. Share price changes are updated daily.

Fact checked
Sony logo

Sony Corporation (SNE) is a leading consumer electronics business based in the US. Sony is listed on the NYSE and employs 111,700 staff. All prices are listed in US Dollars.

How to buy shares in Sony

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: SNE in this case.
  5. Research Sony shares. The platform should provide the latest information available.
  6. Buy your Sony shares. It's that simple.
The whole process can take as little as 15 minutes.

Sony share price

Use our graph to track the performance of SNE stocks over time.

Sony shares at a glance

Information last updated 2021-01-23.
52-week range$50.7484 - $105
50-day moving average $99.093
200-day moving average $84.6567
Wall St. target price$117.18
PE ratio 21.255
Dividend yield $0.47 (0.46%)
Earnings per share (TTM) $4.757
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Moneyfarm helps you meet your investment goals with fully-managed portfolios designed around you. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Sony stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Sony under- or over-valued?

Valuing Sony stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Sony's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Sony's P/E ratio

Sony's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 21x. In other words, Sony shares trade at around 21x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

However, Sony's P/E ratio is best considered in relation to those of others within the consumer electronics industry or those of similar companies.

Sony's PEG ratio

Sony's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.5491. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Sony's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider Sony's PEG ratio in relation to those of similar companies.

Sony financials

Gross profit TTM $2,336.5 billion
Return on assets TTM 2.39%
Return on equity TTM 19.92%
Profit margin 11.27%
Book value $24.082
Market capitalisation $125.2 billion

TTM: trailing 12 months

How to short and sell Sony shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "SNE.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 2.4 million Sony shares held short by investors – that's known as Sony's "short interest". This figure is 13.3% down from 2.8 million last month.

There are a few different ways that this level of interest in shorting Sony shares can be evaluated.

Sony's "short interest ratio" (SIR)

Sony's "short interest ratio" (SIR) is the quantity of Sony shares currently shorted divided by the average quantity of Sony shares traded daily (recently around 906575.8490566). Sony's SIR currently stands at 2.65. In other words for every 100,000 Sony shares traded daily on the market, roughly 2650 shares are currently held short.

To gain some more context, you can compare Sony's short interest ratio against those of similar companies.

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Sony.

Find out more about how you can short Sony stock.

Sony share dividends

6%

Dividend payout ratio: 6.48% of net profits

Recently Sony has paid out, on average, around 6.48% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.46% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Sony shareholders could enjoy a 0.46% return on their shares, in the form of dividend payments. In Sony's case, that would currently equate to about $0.47 per share.

While Sony's payout ratio might seem low, this can signify that Sony is investing more in its future growth.

Sony's most recent dividend payout was on 8 December 2017. The latest dividend was paid out to all shareholders who bought their shares by 28 September 2020 (the "ex-dividend date").

Sony's dividend payout ratio is perhaps best considered in relation to those of similar companies.

Have Sony's shares ever split?

Sony's shares were split on a 2:1 basis on 25 May 2000. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Sony shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Sony shares which in turn could have impacted Sony's share price.

Sony share price volatility

Over the last 12 months, Sony's shares have ranged in value from as little as $50.7484 up to $105. A popular way to gauge a stock's volatility is its "beta".

SNE.US volatility(beta: 0.89)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Sony's is 0.8856. This would suggest that Sony's shares are less volatile than average (for this exchange).

To put Sony's beta into context you can compare it against those of similar companies.

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Sony overview

Sony Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets worldwide. The company distributes software titles and add-on content through digital networks by Sony Interactive Entertainment; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications based on animation titles, and various services for music and visual products. In addition, the company offers live-action and animated motion pictures, as well as scripted and unscripted series, daytime serials, game shows, animated series, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks. Further, it researches, develops, designs, produces, markets, distributes, sells, and services video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; display products, such as projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, large-scale integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; creates and distributes content for various electronics product platforms, such as PCs and mobile phones; and provides life and non-life insurance, banking, and other services, as well as batteries, recording media, and storage media products. It has collaboration with The UNOPS. The company was formerly known as Tokyo Tsushin Kogyo Kabushiki Kaisha and changed its name to Sony Corporation in January 1958. The company was founded in 1946 and is headquartered in Tokyo, Japan.

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