How to buy Sports Direct shares (Frasers Group)

Mike Ashley's Sports Direct International plc became Frasers Group plc in December 2019. That was after buying all House of Fraser stores, stock and brand the previous year. In fact, Sports Direct has been something of a retail vulture, swooping in to buy a number of struggling brands in-full or in-part. Frasers Group's other brands include Game, Jack Wills and Tessuti, amongst many, many others.

So while it's not possible to buy shares in just Sports Direct, you can buy shares in Frasers Group. It's listed on the London Stock Exchange (LSE) under the ticker "FRAS", and traded in sterling.

Just bear in mind that share price movement will depend on more than just how well the Sports Direct brand fares.

How to buy shares in Sports Direct (Frasers Group)

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, sign up on your chosen platform.
Fund your account. Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol. FRAS in this case.
Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

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We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.

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Finder Score	Min. initial deposit	Price per trade	Frequent trader rate	Platform fees	Offer
9Excellent eToro Finder AwardFree Trades	9Excellent	$50	£0	N/A	£0	Go to Site Capital at risk More info Compare product selectionCompare	loading
9Excellent IG Free Trades	9Excellent	£0	£0	£0	£0	Free share: Get up to £1,000 of US stocks when you invest at least £300 by 27 February. Use code 'FREESHARES1K'. New customers only. Offer valid until 27/02/2026 on ISA, GIA or SIPP accounts. Capital at risk. T&Cs apply.	Go to Site Capital at risk More info Compare product selectionCompare	loading
9.1Excellent Freetrade Free Trades	9.1Excellent	£0	£0	N/A	£0	Free share: Get a free share worth up to £100 when you sign up and deposit at least £50. Capital at risk. T&Cs apply.	Go to Site Capital at risk More info Compare product selectionCompare	loading
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Finder Score for trading platforms

To make comparing even easier we came up with the Finder Score. Costs, features, ease and range of investments across 30+ platforms are all weighted and scaled to produce a score out of 10. The higher the score the better the platform – simple.

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These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Sports Direct (Frasers Group) stock?

Quick verdict
Fundamentals

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Frequently asked questions

It's as easy to sell Sports Direct (Frasers Group) as it is to buy! Here's how to sell Sports Direct (Frasers Group) shares that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your Sports Direct (Frasers Group) shares. Your investment platform will let you know when your shares are sold
The easiest way to get hold of some Sports Direct (Frasers Group) shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Sports Direct (Frasers Group) shares.

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How to buy Frasers Group shares (Sports Direct)

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How to buy shares in Sports Direct (Frasers Group)