How to buy JD Sports shares

JD Sports shares have increased 2.99% from yesterday's closing price (156.9p). Learn how to easily invest in JD Sports shares.

JD Sports Fashion PLC (JD) is a publicly traded apparel retail business based in the UK. In the week up to 24 May JD Sports shares plunged 13.90% to a closing position of 148.65p. However, over the last 12 months, JD Sports's share price has risen by 28.50% from 122.1p. JD Sports is listed on the London Stock Exchange (LSE). All prices are listed in pence sterling.

How to buy shares in JD Sports

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: JD in this case.
  5. Research JD Sports shares. The platform should provide the latest information available.
  6. Buy your JD Sports shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.
Our top picks for where to buy JD Sports shares:

Best for

Beginner investments

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Fees for buying 100x JD Sports shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Customer rating Platform fee Min. initial deposit Trading fee estimate
Freetrade logo ★★★★★ £0 - £9.99 No minimum £0.00
£156.90 total
Capital at risk
eToro Free Stocks logo ★★★★★ £0 $50 £0.00
£156.90 total
Capital at risk
IG Share Dealing logo ★★★★★ £0 £250 £8.00
£164.90 total
Capital at risk
CMC Invest share dealing account logo Not yet rated £0 No minimum £0.00
£156.90 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo ★★★★★ £0 £1 £11.95
£168.85 total
Capital at risk
Degiro Share Dealing logo ★★★★★ £0 No minimum £1.77
£158.67 total
Capital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in JD Sports

Is it a good time to buy JD Sports stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Invest in JD Sports shares with IG

  • No commission on US shares
  • More than 13,000 shares to invest in
  • Open your account in minutes

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is JD Sports under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the JD Sports P/E ratio, PEG ratio and EBITDA

JD Sports's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 50x. In other words, JD Sports shares trade at around 50x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

However, JD Sports's P/E ratio is best considered in relation to those of others within the apparel retail industry or those of similar companies.

JD Sports's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6162. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into JD Sports's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

However, it's sensible to consider JD Sports's PEG ratio in relation to those of similar companies.

JD Sports's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping £1.3 billion.

The EBITDA is a measure of a JD Sports's overall financial performance and is widely used to measure a its profitability.

To put that into context you can compare it against similar companies.

Frequently asked questions

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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