easyMoney is the financial services arm of easyJet. It launched in 2018. Its first product is an Innovative Finance ISA, and it’s actually innovative in more ways than one.
In this guide, you’ll discover the main benefits of this tax-free peer-to-peer savings product and how it compares to others on the market.
What is the easyMoney Innovative Finance ISA?
This product applies the same rules as other ISAs, as far as annual allowances and limits on deposits are concerned.
However, it attempts to stand out from its competitors by offering 4 different levels of ISA. The higher levels offer higher interest rates, but also have higher minimum deposits.
Each ISA pays interest monthly, which you can choose to have paid into your bank account or automatically reinvested.
You can request to withdraw your investment whenever you wish, although instant access is not guaranteed.
How it works
As with any Innovative Finance ISA, the money you invest will be borrowed directly by customers looking for a loan.
With easyMoney, these borrowers are UK property investors, usually looking for fast and flexible bridging or development loans. Your loans are secured by the property being bought.
easyMoney’s financial experts will vet all borrowers and choose where your money is invested (except in the case of Professional Investor account).
Each of the 4 ISAs have a “target” interest rate. This rate cannot be guaranteed because (as with all peer-to-peer savings products) there’s a possibility of borrowers defaulting and their property portfolio losing value. This may lead to you losing some of your investment. With that said, it’s also possible for investors to achieve more than their target rate.
Unlike more established peer-to-peer lenders, easyMoney does not offer a provision fund to compensate savings customers in this event. All investments are backed by legal charges, although this does not guarantee a loan will be repaid in full.
easyMoney does not appear to have published figures revealing what percentage of savings customers achieved their target rate.
What accounts are available?
Premium. Invest £100 or more to be eligible for this account.
Premium Plus. Invest £20,000 or more to be eligible for this account and unlock a higher target rate.
High Net Worth. Invest £100,000 or more to be eligible for this account and unlock a higher target rate.
Professional Investor. Invest £1 million or more to be eligible for this account.
If you make deposits to your account that make you eligible for a higher level of ISA, you’ll be upgraded automatically, except in the case of a Professional Investor account.
Pros and cons
Pros
Invest as little as £100 to get started
Apply to withdraw your funds whenever you wish
Higher interest rates for customers willing to invest more
Cons
No provision fund to protect savers from losing their investment
No option to increase your interest rate by investing for a longer term
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easyMoney has made an eye-catching introduction with this product. With 4 levels of ISA to choose from, you may wish to apply if you’re looking for an alternative way to invest your cash.
The one question mark might surround the safety of your investment, as easyMoney has not yet published official figures revealing how many investors achieve their target rate. However, it does say that so far, no investor has made a loss.
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Matthew Boyle is a banking and mortgages publisher at Finder. He has a 7-year history of publishing helpful guides to assist consumers in making better decisions. In his spare time, you will find him walking in the Norfolk countryside admiring the local wildlife.
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