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Progressive vs. American Family: Which provider is better?

Progressive vs. American Family

Updated

Fact checked

Insurance giant Progressive is a household name, and although American Family Insurance is lesser known, it aims to gain the trust of their customers through top-notch customer service and protection.

Both companies get good marks from the Better Business Bureau, with Progressive edging out ahead of American Family Insurance’s B+ with an A+. And both offer ways to bring the cost of your insurance down through discounts.

So which one should you choose? Take a look at our side-by-side comparison below to get a better idea of which one might best suit your needs.

Our top pick: Progressive commercial car insurance

Cover nearly any business vehicle from box trucks to limos with big savings from discounts, safety programs and a single deductible.

  • #1 commercial car insurer by market share, suggesting it's preferred by customers
  • Flexible policies that you can adjust based on seasonality
  • A single deductible option, so you pay only one deductible after an accident
  • At least 7 discounts offered, twice as many as Geico
 

Progressive

American Family

OVERVIEW

OVERVIEW
About the provider
About the brand Discover coverage that’s broader than competitors, valuable discounts up to 30% off and perks like shrinking deductibles that reward no claims. American Family Insurance aims to gain the trust of their customers through top-notch customer service and protection.
States served
States served All 50 states AZ, CO, GA, ID, IL, IN, IA, KS, MN, MO, NE, NV, ND, OH, OR, SD, UT, WA, WI

COVERAGE

COVERAGE
Roadside assistance
Roadside assistance Optional Optional
New car protection
New car protection Yes Yes
Accident forgiveness
Accident forgiveness Yes Yes
Rideshare coverage
Rideshare coverage Yes Yes
SR-22 insurance
SR-22 insurance Yes
Yes
Claims methods
Claims methods online
phone
online
phone
Payment schedule
Payment schedule 12 months
6 months
12 months
monthly
custom

DISCOUNTS

DISCOUNTS
Anti-theft device discount
Anti theft device discount Yes Yes
Bundling discount
Bundling discount Yes Yes
Home owner discount
Home owner discount Yes No
Military discount
Military discount Yes Yes
Multi car discount
Multi car discount Yes, up to 10% Yes
Paid in full discount
Paid in full discount Yes Yes
Safety device discount
Safety device discount Yes Yes
Safe driver discount
Safe driver discount Yes Yes, up to 10%
Special employment discount
Special employment discount No No
Student discount
Student discount Yes Yes
Usage based discount
Usage based discount Yes Yes
Learn more
Learn more

Bottom line

Progressive is the clear winner in the amount of discounts it provides, but if those discounts don’t apply to you, then there’s no real cost savings. Compare your car insurance options to find the best insurance company for you.

Compare alternatives to Progressive and American Family

Name Product Roadside assistance New car protection Accident forgiveness Safe driver discount Available states
Progressive
Optional
30%
All 50 states
Discover coverage that’s broader than competitors, valuable discounts up to 30% off and perks like shrinking deductibles that reward no claims.
Clearcover
Optional
Yes
AZ, CA, IL, LA, OH, TX, UT and WI
Get instant online support and score a low rate thanks to online data that sets premiums automatically.
The AARP Auto Insurance Program from The Hartford
Optional
Yes
All 50 states & DC
Drivers over age 50 can enjoy low rates and perks designed for mature drivers, plus freebies and AARP member perks like free replacement cost coverage.
Allstate
13%
All 50 states
Your dedicated agent can help you find the best savings with multiple discounts and rewards programs.
EverQuote
EverQuote
Optional
Yes
All 50 states
Roll in a variety of car insurance quotes from top insurers despite a high-risk driving profile, and view possible discounts while you’re at it.
Esurance
40%
All states except AK, DE, HI, MT, NH, VT, WY
Take advantage of this online company's low base rates and mobile tools like app-based telematics and teen safe driver programs.
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