Progressive vs. American Family
Insurance giant Progressive is a household name, and although American Family Insurance is lesser known, it aims to gain the trust of their customers through top-notch customer service and protection.
Both companies get good marks from the Better Business Bureau, with Progressive edging out ahead of American Family Insurance’s B+ with an A+. And both offer ways to bring the cost of your insurance down through discounts.
So which one should you choose? Take a look at our side-by-side comparison below to get a better idea of which one might best suit your needs.
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 Progressive |
 American Family |
|
|---|---|---|
| About the provider | Progressive is a household name and one of the largest car insurance companies in the US. Since its origins in 1937, customers have been flocking to Progressive for their insurance needs. It also offers discounts via Snapshot, a usage-based insurance program. | For 90 years, American Family has worked hard to give quality rates and services. In addition to auto insurance, it offers home, life, business, and farm and ranch insurance with a strong commitment to protect its customers. |
| Price | Policy costs depend your personal situation. Visit Progressive for a quote based on your specific needs. | Policy costs depend your personal situation. Visit American Family for a quote based on your specific needs. |
| States served | All 50 states | 19 |
| User satisfaction* | A+ | B+ |
| J.D. Power ratings** | 3/5 on overall claims satisfaction | 4/5 on overall claims satisfaction |
| Driver discounts | View driver discounts | View driver discounts |
| Vehicle discounts | View vehicle discounts | View vehicle discounts |
* Based on Better Business Bureau’s company rating ** Based on the 2016 U.S Auto Claims Satisfaction Study
Driver discounts
Vehicle discounts
Progressive |
American Family |
|
|---|---|---|
| Anti-theft device | ||
| Anti-lock brake | ||
| Passive restraints | ||
| Air bag | ||
| Other discounts | Auto safety equipment – 10-30% |
|
Bottom line
Progressive is the clear winner in the amount of discounts it provides, but if those discounts don’t apply to you, then there’s no real cost savings. Keep in mind your personal situation when making a decision.
Also be aware that American Family only offers coverage in 19 states.
Find the cheapest rates
Compare the best car insurance companies near you.
Your information is secure.