The average online shopper spends £32.69 per session.
Thanks to the digital age, we now have more ways to shop than ever before. However, while many of us enjoy the convenience and choice , some of us fall prey to spending more than we initially intended. According to a recent finder.com/uk survey, 78.2% of British adults have succumbed to impulsive online shopping, with each person spending on average £32.69 per session. That equates to a whopping £1.06 billion spend.
In July 2017, we commissioned a study of 2,035 Brits to learn more about impulsive shopping habits. Of those surveyed who make impulsive purchases, regret is their number one post-shopping issue. It’s apparent that we need more than simple willpower to say “no” to unnecessary spending.
It’s not uncommon to add something to your cart that you hadn’t planned to, especially if it looks like something that looks interesting, or would fit perfectly in your home or just looks delicious. If you are an impulse shopper, don’t feel bad. Here are a few pictures of things that other people have bought without planning to do so:
How often do we impulse spend?
The majority of impulsive online shoppers make spontaneous purchases at least once a month (64.9%). Some people have a serious problem, with 7.1% admitting to impulsive shopping every day! More than 1 in 5 (22.9%) say they make impulsive purchases every week, while 18.1% do so every 3 months.
|Frequency of impulsive online purchases||Proportion of impulsive online shoppers|
|Every 3 months||18.10%|
|Every 6 months||9.90%|
|Every few years||3.00%|
A demographic breakdown of how much we’re spending
Interestingly, more men (66.4%) admitted to impulsive online spending than women (63.4%). Men are also more likely to have a daily impulsive shopping habit (9.5%) compared to women (4.8%). Men spend more money on their online impulsive shopping per session than women, with average purchases sitting at £36.97, compared to £28.61 for the ladies.
|Frequency of impulsive online purchases||Female||Male|
|Every 3 months||19.80%||16.30%|
|Every 6 months||10.60%||9.20%|
|Every few years||2.40%||3.70%|
Those with a daily impulsive shopping habit by generation
What do we experience post-impulse splurge?
Experiences after an impulse purchase session
|Fought with my spouse/family members||6.7%|
|Didn't have enough funds for something I needed||6.5%|
|I didn't feel any differently||35.0%|
Online vs. in store: Where are we splurging the most?
Impulse purchasing online vs. in-store
More guides on Finder
Klarna toys: Buy toys now and pay later with Klarna
Pay 30 or even 60 days later when toy shopping by choosing Klarna at the checkout of your favourite online stores.
Chrysler Ypsilon insurance group
Find out which insurance group the Chrysler Ypsilon falls under and how much it costs to insure.
Lotus Elise insurance group
Find out which insurance group the Lotus Elise falls under and how much it costs to insure.
Nissan Pixo insurance group
Find out which insurance group the Nissan Pixo falls under and how much it costs to insure.
Volkswagen Caddy insurance group
Find out which insurance group the Volkswagen Caddy falls under and how much it costs to insure.
Where to buy pop it fidget toys 2021
We’re looking at pop it the viral toy that takes all the fun of popping bubble wrap and makes it never-ending. You can even make your own, if you dare.
Monzo review: Is it worth it?
Is Monzo’s app-only current account the right option for you? Read our review to get the low-down on all of the features of the account, its card and the app.
Legal cannabis industry forecast
From 2018 to 2021, over $2.5 billion has been invested into cannabis startups. The global legal cannabis industry is expected to reach $43 billion in 2025. Read on for the financial forecast of this industry.
Scottish Friendly review
Scottish Friendly is a mutual organisation in the UK that offers ISAs and investment bonds. Read our review to find out what we think of Scottish Friendly and how much it costs.
Where to buy CBD oil and gummies online in the UK
A round-up of reputable retailers stocking CBD oil, gummies and other products at competitive prices in the UK.
Ask an Expert