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The average online shopper spends £32.69 per session.
Thanks to the digital age, we now have more ways to shop than ever before. However, while many of us enjoy the convenience and choice , some of us fall prey to spending more than we initially intended. According to a recent finder.com/uk survey, 78.2% of British adults have succumbed to impulsive online shopping, with each person spending on average £32.69 per session. That equates to a whopping £1.06 billion spend.
In July 2017, we commissioned a study of 2,035 Brits to learn more about impulsive shopping habits. Of those surveyed who make impulsive purchases, regret is their number one post-shopping issue. It’s apparent that we need more than simple willpower to say “no” to unnecessary spending.
It’s not uncommon to add something to your cart that you hadn’t planned to, especially if it looks like something that looks interesting, or would fit perfectly in your home or just looks delicious. If you are an impulse shopper, don’t feel bad. Here are a few pictures of things that other people have bought without planning to do so:
How often do we impulse spend?
The majority of impulsive online shoppers make spontaneous purchases at least once a month (64.9%). Some people have a serious problem, with 7.1% admitting to impulsive shopping every day! More than 1 in 5 (22.9%) say they make impulsive purchases every week, while 18.1% do so every 3 months.
|Frequency of impulsive online purchases||Proportion of impulsive online shoppers|
|Every 3 months||18.10%|
|Every 6 months||9.90%|
|Every few years||3.00%|
A demographic breakdown of how much we’re spending
Interestingly, more men (66.4%) admitted to impulsive online spending than women (63.4%). Men are also more likely to have a daily impulsive shopping habit (9.5%) compared to women (4.8%). Men spend more money on their online impulsive shopping per session than women, with average purchases sitting at £36.97, compared to £28.61 for the ladies.
|Frequency of impulsive online purchases||Female||Male|
|Every 3 months||19.80%||16.30%|
|Every 6 months||10.60%||9.20%|
|Every few years||2.40%||3.70%|
Those with a daily impulsive shopping habit by generation
What do we experience post-impulse splurge?
Experiences after an impulse purchase session
|Fought with my spouse/family members||6.7%|
|Didn't have enough funds for something I needed||6.5%|
|I didn't feel any differently||35.0%|
Online vs. in store: Where are we splurging the most?
Impulse purchasing online vs. in-store
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