ANNA Money review

ANNA's business account miaows every time you spend and promises to set you free from admin. Should you get one?

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ANNA Money


ANNA Business account

  • Never make an invoice again
  • Say goodbye to invoice chasing
  • Say hello to brilliant 24/7 customer service
  • Sign up today and try ANNA free for six months

What is ANNA Money?

ANNA is an online business current account and digital assistant for small and medium-sized enterprises (SMEs). It’s known for the judgmental cat noises the card makes every time you use it, reminding you to be careful with your spending. So yes, the slogan “the debit card that miaows” is quite literal.

Feline sounds aside, ANNA stands for “Absolutely No Nonsense Admin”. ANNA isn’t a bank, but it offers a business debit card and an app that helps you manage your banking and invoices, doing a decent chunk of the admin work for you.

How does ANNA work?

After signing up online in a few minutes and getting your card, you will get an ANNA account. This includes:

  • Business account and debit card. ANNA’s card is a Mastercard debit card. The business account does pretty much all you can expect from a traditional current account, including direct debits (but not overdrafts).
  • App. ANNA’s app includes the usual services that come with a digital banking app, plus some handy features such as personalised spending reports.
  • Invoice service. ANNA can create invoices for you and even chase due payments (politely, it says). It also automatically matches payments and invoices, which helps you keep your accounts in order.
  • Additional debit cards. These have individual spending controls. You can give them to other employees and manage your expenses more easily.
  • 24/7 assistance. It combines an AI-based chatbot and in-app support offered by real humans (not cats). They aim at getting back to you within 10 minutes (and will refund your monthly subsciption if they don’t).
  • Cashback. ANNA offers 1% cashback on a range of business expenses.
  • Connect all you accounts. The ANNA app can also be connected to other business or personal accounts, so that you can keep an eye on all your transactions and do your budgeting all in one place.

ANNA is also planning a whole lot of handy new features, such as the ability to connect your business account with your accounting software, to do international money transfers and to do your tax calculation and HMRC filing automatically.

How much does ANNA cost?

ANNA gives you a three-month trial for free, so that you can try it out and see if it’s what you’re looking for. After that, it has three pricing tiers:

  • Up to £2,000 monthly income. For £5 a month, you get 10 free transfers in the UK, a £300 limit on cash withdrawals, 1 additional debit card and most of ANNA’s admin features. The features you don’t get are: multiple user access, access for your accountant and Open Banking (which means you can’t connect your other accounts to the app).
  • £2,000 to £100,000 monthly income. This is what most users will get – it costs £11 a month. It includes all of ANNA’s app features, up to 4 additional cards, 25 free bank transfers and up to £2,000 a month of free ATM withdrawals.
  • Over £100,000 monthly income. ANNA’s top tier costs £49 a month and comes with unlimited users, additional cards and bank transfers. All of ANNA’s admin features are included and the limit on free ATM withdrawals is £10,000 a month.

Card payments are always free in the UK, but a foreign transaction fee will be applied if you use the card abroad.

How do I apply for an ANNA account?

ANNA promises that you can set up an account in 10 minutes and that the card will be on its way the same day. For a business account, it does seem pretty fast and stress-free to sign up to, and obviously you can do it online.

Eligible businesses include limited companies (you need to be the director to sign up) and non-limited businesses that are structured as a partnership or sole trader. You must be living in the UK.

Here’s what you’re going to need:

  • Proof of identity (driving licence or passport).
  • Proof of address (a utility bill or a bank statement, not older than three months).
  • Details of the company – name, address and date of birth for shareholders who own 25% or more of your company.

Is ANNA right for my business?

ANNA is suitable for sole traders and SMEs that do the vast majority of their transactions in the UK. Since it charges foreign transaction fees and doesn’t offer international bank transfers, it isn’t a good solution if you need to travel often or trade overseas.

The other thing to consider is that ANNA’s most innovative features are the support you get for invoices and expenses. It’s what makes the monthly fee worth it, so you want to make sure you’ll use it. If you have an efficient alternative in place, you probably don’t need ANNA.

Is ANNA safe?

ANNA is not a bank, so it doesn’t have a banking licence nor any regulator’s deposit protection in place. However, it is regulated by the Financial Conduct Authority in that the company that issues the card, Wirecard Card Solutions, has an electronic money licence. This also means that client money has to be kept separate from company money and can never be used to pay the company’s debts.

The Mastercard debit card is protected by a PIN and you can block the card in the app if it gets lost or stolen.

Pros and cons of ANNA


  • You can try ANNA and see if it works for you for free thanks to its three-month trial.
  • Quick and easy set up, especially for a business account.
  • Slick app that updates instantly and has a lot of useful features.
  • Invoice and expense services integrated in the app.
  • 24/7 in-app support that answers within 10 minutes.
  • You can connect other providers’ accounts to the ANNA app through Open Banking.


  • Foreign currency fees for transactions in another currency apply.
  • You still need a traditional bank account for most of your business’ financial needs.
  • No credit or overdraft.

The verdict

ANNA isn’t the cheapest business account you can find around – others, like Starling’s, charge no monthly fees and no foreign currency transaction fees.

However, its strongest selling point is that ANNA really integrates banking with expense management and invoicing (and even accounting, to a degree). Few business account providers offer the same at ANNA’s price, which makes it very competitive.

All in all, ANNA's looks like a good choice for a tech-savvy businessowner who’s looking to do all their admin and banking from the same app. However, keep in mind that there are better options if you do much of your business abroad.

Oh and of course, ANNA only works for you if you’re fine with the miaowing thing. Not much of a cat person? You may have to find an alternative. Sorry about that. Our business banking main page can help though.


ANNA Business account

  • Never make an invoice again
  • Say goodbye to invoice chasing
  • Say hello to brilliant 24/7 customer service
  • Sign up today and try ANNA free for six months

Compare ANNA with the leading alternatives

Updated January 27th, 2020
Name Product Interest Monthly fee Overdraft
TSB business banking
TSB business banking
Up to 25 months* free day to day banking
Planned overdraft available subject to acceptance
*25 months free when keeping your account within agreed limits. £5 fee applies after this period, but will be waived if you maintain an average monthly balance of £10,000.
Revolut for Business
Basic free plan, or paid subscription plans
No overdraft available
No monthly fee
No overdraft available
Get a business account in minutes.
Starts from £5
No overdraft available
Starling Business Account
No monthly fee
Overdraft available
Cashplus Business
No monthly account management fees, annual account fee is £69
Up to £2,000 of credit, using it costs £1.50 a day
Yorkshire Bank Business Account
Free for 25 months
Overdraft available
HSBC Business Current Account for Startups
0% AER
£6.50 per month
Subject to status
T&Cs Apply
Free banking for 18 months for start-ups with turnover below £2m, followed by a 12 months fixed price period of £6.50 per month . T&Cs apply. Interest Rate refers to in credit balances.
HSBC Business Current Account for Switchers
0% AER
£6.50 per month
Subject to status
T&Cs Apply
Free banking for 12 months for switchers with turnover below £2m, followed by a 12 months fixed price period of £6.50 per month . T&Cs apply. Interest Rate refers to in credit balances.
Clydesdale Bank Business Current Account
0% AER
25 months free day to day banking*
Overdraft available
*Available to start-ups and small businesses with a turnover under £2m (T&Cs apply). Other business customers are charged £6.50 a month.

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2 Responses

  1. Default Gravatar
    StephenFebruary 26, 2019

    How do you deposit money to Anna?

    • Avatarfinder Customer Care
      JoshuaMarch 3, 2019Staff

      Hi Stephen,

      Thanks for getting in touch with Finder. I hope all is well with you. :)

      Upon checking, you can’t actually deposit money to ANNA, but rather, ANNA is more of an app that helps you handle your business transactions. For this reason, you would still need a traditional bank account when using ANNA.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


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