Yoga statistics

How many Brits are doing Yoga?

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Yoga is a popular form of exercise that focuses on strength, breathing and flexibility to boost your physical and mental wellbeing. We looked at the statistics to see how many Brits are bending and flexing their way into yoga in the UK.

Quick overview

  • The yoga and Pilates market was worth over £875 million in 2018, up 2.1% from the year before.
  • There are over 10,000 yoga teachers in the UK.
  • Up to 460,000 Brits are taking part in yoga classes each week.
  • 5% of Brits have spent money on an online fitness, yoga or training service in the last year.

We looked at Google search data to see how our interest in yoga has trended over time. Across the last five years it’s clear that there is a peak in interest in January each year, perhaps suggesting that yoga is a popular New Year’s resolution before interest in it tails off for the rest of the year. On average, the level of interest from December to January increases by 73% each year – with 2018 seeing a massive 92% increase in search interest in January compared to December. In general, the trend shows that yoga has been increasing in popularity every year in the UK, reaching its peak in January 2019.

Date Yoga interest on Google
07/09/2014 53
14/09/2014 47
21/09/2014 49
28/09/2014 54
05/10/2014 51
12/10/2014 50
19/10/2014 49
26/10/2014 51
02/11/2014 49
09/11/2014 50
16/11/2014 46
23/11/2014 45
30/11/2014 45
07/12/2014 41
14/12/2014 42
21/12/2014 38
28/12/2014 53
04/01/2015 70
11/01/2015 64
18/01/2015 60
25/01/2015 62
01/02/2015 68
08/02/2015 65
15/02/2015 61
22/02/2015 58
01/03/2015 60
08/03/2015 58
15/03/2015 55
22/03/2015 58
29/03/2015 54
05/04/2015 57
12/04/2015 58
19/04/2015 60
26/04/2015 57
03/05/2015 57
10/05/2015 59
17/05/2015 55
24/05/2015 56
31/05/2015 64
07/06/2015 54
14/06/2015 60
21/06/2015 66
28/06/2015 55
05/07/2015 54
12/07/2015 66
19/07/2015 61
26/07/2015 58
02/08/2015 58
09/08/2015 60
16/08/2015 57
23/08/2015 55
30/08/2015 55
06/09/2015 62
13/09/2015 59
20/09/2015 55
27/09/2015 54
04/10/2015 57
11/10/2015 56
18/10/2015 54
25/10/2015 52
01/11/2015 54
08/11/2015 54
15/11/2015 54
22/11/2015 51
29/11/2015 50
06/12/2015 47
13/12/2015 51
20/12/2015 45
27/12/2015 59
03/01/2016 76
10/01/2016 68
17/01/2016 70
24/01/2016 67
31/01/2016 67
07/02/2016 69
14/02/2016 68
21/02/2016 65
28/02/2016 60
06/03/2016 61
13/03/2016 60
20/03/2016 59
27/03/2016 63
03/04/2016 67
10/04/2016 67
17/04/2016 68
24/04/2016 64
01/05/2016 57
08/05/2016 62
15/05/2016 62
22/05/2016 60
29/05/2016 58
05/06/2016 60
12/06/2016 59
19/06/2016 61
26/06/2016 57
03/07/2016 60
10/07/2016 57
17/07/2016 56
24/07/2016 65
31/07/2016 60
07/08/2016 60
14/08/2016 59
21/08/2016 55
28/08/2016 59
04/09/2016 63
11/09/2016 63
18/09/2016 59
25/09/2016 64
02/10/2016 64
09/10/2016 60
16/10/2016 64
23/10/2016 59
30/10/2016 59
06/11/2016 54
13/11/2016 60
20/11/2016 56
27/11/2016 53
04/12/2016 53
11/12/2016 50
18/12/2016 51
25/12/2016 55
01/01/2017 87
08/01/2017 82
15/01/2017 79
22/01/2017 71
29/01/2017 73
05/02/2017 81
12/02/2017 73
19/02/2017 77
26/02/2017 69
05/03/2017 72
12/03/2017 74
19/03/2017 71
26/03/2017 69
02/04/2017 67
09/04/2017 63
16/04/2017 70
23/04/2017 71
30/04/2017 70
07/05/2017 68
14/05/2017 69
21/05/2017 57
28/05/2017 62
04/06/2017 59
11/06/2017 64
18/06/2017 63
25/06/2017 63
02/07/2017 64
09/07/2017 67
16/07/2017 66
23/07/2017 70
30/07/2017 69
06/08/2017 65
13/08/2017 67
20/08/2017 66
27/08/2017 63
03/09/2017 72
10/09/2017 67
17/09/2017 69
24/09/2017 67
01/10/2017 69
08/10/2017 71
15/10/2017 71
22/10/2017 71
29/10/2017 66
05/11/2017 65
12/11/2017 62
19/11/2017 57
26/11/2017 61
03/12/2017 57
10/12/2017 55
17/12/2017 54
24/12/2017 58
31/12/2017 91
07/01/2018 88
14/01/2018 86
21/01/2018 84
28/01/2018 79
04/02/2018 80
11/02/2018 71
18/02/2018 76
25/02/2018 64
04/03/2018 81
11/03/2018 74
18/03/2018 83
25/03/2018 75
01/04/2018 75
08/04/2018 79
15/04/2018 74
22/04/2018 69
29/04/2018 70
06/05/2018 66
13/05/2018 66
20/05/2018 67
27/05/2018 69
03/06/2018 74
10/06/2018 71
17/06/2018 73
24/06/2018 67
01/07/2018 62
08/07/2018 64
15/07/2018 68
22/07/2018 68
29/07/2018 74
05/08/2018 74
12/08/2018 76
19/08/2018 73
26/08/2018 75
02/09/2018 76
09/09/2018 73
16/09/2018 78
23/09/2018 72
30/09/2018 71
07/10/2018 75
14/10/2018 73
21/10/2018 71
28/10/2018 66
04/11/2018 72
11/11/2018 65
18/11/2018 63
25/11/2018 63
02/12/2018 63
09/12/2018 54
16/12/2018 53
23/12/2018 52
30/12/2018 90
06/01/2019 100
13/01/2019 86
20/01/2019 87
27/01/2019 79
03/02/2019 85
10/02/2019 79
17/02/2019 75
24/02/2019 74
03/03/2019 77
10/03/2019 74
17/03/2019 80
24/03/2019 76
31/03/2019 71
07/04/2019 73
14/04/2019 66
21/04/2019 71
28/04/2019 73
05/05/2019 72
12/05/2019 70
19/05/2019 66
26/05/2019 64
02/06/2019 72
09/06/2019 70
16/06/2019 73
23/06/2019 71
30/06/2019 65
07/07/2019 67
14/07/2019 66
21/07/2019 61
28/07/2019 69
04/08/2019 70
11/08/2019 69
18/08/2019 68
25/08/2019 65
null null

Yoga apps and websites

With the increase in the popularity of yoga, there has also been an increase in the number of online applications and websites dedicated to teaching you the art of yoga. So just how popular are these online yoga services and how many of us are using them?

A recent survey revealed that more people (5% of respondents) had spent money on online fitness, yoga and training services than any other type of fitness service in the last 12 months. However, the overwhelming majority of Brits (68% of respondents) had not spent any money on fitness or health apps in the last 12 months. Explore the graph below to see what other types of online fitness services we are using.

Fitness and Health Service Percentage
Fitness, yoga, and training 5%
Weight loss / healthy eating 4%
Health tracking 4%
Meditation / mindfulness / sleeping apps 3%
Medication checkers / reminders 2%
Contraception or fertility tracking 1%
None of the above 68%

A quick search on the Google Play Store reveals there are over 250 different yoga apps available for download, ranging from free apps, to more pricey options (up to £68.99 upfront), to subscription-based apps. One of the most popular Android yoga apps has been installed more than 5 million times.

The yoga industry

With yoga increasing in popularity, it’s no surprise that the yoga industry is booming in the UK. We collected the latest findings to see just how big the yoga industry is.

  • There are over 10,000 yoga teachers in the UK.
  • Between 20,000 and 30,000 yoga classes are taught in the UK each week.
  • This means that yoga teachers are taking 2 to 3 classes each per week.
  • The average yoga class size is 15 people. This means that 300,000 to 460,000 people are taking part in yoga classes each week.
  • The Pilates and yoga industry had a revenue of over £875 million in 2018, up 2.1% from the year before.
  • Over 16,000 people are currently employed in this industry.

Sources

  • Statista
  • Ibisworld
  • Core Strength Yoga

Click here for more research. For all media enquiries, please contact:

Matt Mckenna
UK communications manager
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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