What is the average spend on holidays abroad?

We look at the average cost of a holiday abroad and how much Brits are spending on holidays per year.

We want our holidays to be as relaxing as possible and not worry about spending while we are there. With many of us using our cards rather than carrying cash, you might even look for a debit card with no foreign transaction fees! But what is the average person planning to spend on holidays abroad this year?

Average holiday spending: Highlights

  • In 2024, the average cost of a holiday abroad was £961, up from £894 in 2023.
  • Brits spent a total of £78.6 billion on trips abroad in 2024, including £53.6 billion on holidays abroad.
  • Brits spend the most abroad on holidays in Spain, with a total spend of £12.1 billion in 2024.
  • Switzerland has the highest average daily spend for Brits abroad, at £155 in 2023.
  • Meanwhile, Brits visiting Russia will spend just £24 a day on average.

What is the average cost of a holiday abroad?

The average cost of a holiday abroad was £961 in 2024, up 7% from a cost of £894 in 2023. Compared to 5 years ago, the cost of a holiday abroad has increased by 30%, going from £739 in 2019 to £961 in 2024.

How much do Brits spend on holidays?

UK residents spent £53.6 billion on holidays abroad in 2024, up 8% from £49.8 billion in 2023. The total spent by Brits abroad in 2024 (including non-holiday trips) was £78.6 billion. Other categories for spending abroad include visiting family and friends, where Brits spent £13.2 billion, and business travel, where Brits spent £8 billion.

Year Holiday spending
2019 £43.36 billion
2020 n/a
2021 £7.93 billion
2022 £40.16 billion
2023 £49.8 billion
2024 £53.6 billion

Where do Brits spend the most money abroad?

Brits spent the most money on holidays in Spain in 2024, with UK residents shelling out a total of £12.1 billion here. France came second with £5.3 billion in holiday spending, followed by the USA (£3.5 billion), Greece (£3.4 billion) and Italy (£3 billion).

Country Holiday spend by UK residents
Spain £12.14 billion
France £5.34 billion
USA £3.48 billion
Greece £3.37 billion
Italy £2.97 billion
Turkey £2.63 billion
Portugal £2.21 billion
United Arab Emirates £1.29 billion
Cyprus £995 million
Netherlands £870 million

What is the average holiday spend per day in each country?

The 5 countries with highest daily holiday spend

1. United Arab Emirates £196
2. Barbados £195
3. Finland £179
4. Jamaica £164
5. USA £159

The 5 countries with lowest daily spend

1. Romania £44
2. Nigeria £57
3. Pakistan £58
4. India £58
5. China £69

Country Spending per day 2024
1 United Arab Emirates £196
2 Barbados £196
3 Finland £179
4 Jamaica £164
5 United States £159
6 Austria £155
7 Switzerland £149
8 Belgium £149
9 Mexico £144
10 Netherlands £141
11 Israel £141
12 Italy £138
13 Denmark £137
14 Germany £130
15 South Africa £130
16 Japan £126
17 Greece £125
18 Hungary £125
19 Norway £125
20 Czechia £125
21 France £124
22 Malta £119
23 Ireland £119
24 Luxembourg £119
25 Egypt £116
26 Canada £116
27 Sweden £109
28 Portugal £107
29 Cyprus £103
30 New Zealand £102
31 Spain £99
32 Slovakia £98
33 Morocco £96
34 Turkey £95
35 Brazil £94
36 Bulgaria £93
37 Sri Lanka £91
38 Thailand £90
39 Australia £82
40 Lithuania £80
41 Poland £77
42 Tunisia £70
43 China £69
44 India £58
45 Pakistan £58
46 Nigeria £57
47 Romania £44

Sources

Click here for more research. For all media enquiries, please contact –

Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806

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