Whether you don a scary outfit or just hand out sweets to trick-or-treaters, there’s no escaping Halloween. We looked into how much money is spent on Halloween from our bank accounts in the UK each year and some of the trends we’re seeing. Find out the latest Halloween statistics here.
Halloween statistics UK: Highlights
Halloween spending in the UK is projected to reach over £1 billion in 2023
More than half of Brits (56%) are planning to make a Halloween purchase, with an average spend of £36 per person.
Generation Z are expected to spend the most on Halloween in 2023, with 87% of this group planning to spend an average of £46 each.
London is the region expected to spend the most on Halloween in 2023, with 7 in 10 (72%) planning to spend an average of £49.50 each.
2 in 3 Brits (67%) plan to spend less than £20 or nothing at all on Halloween.
Overall Halloween spending for 2023 is projected to be 38% higher than Finder’s original estimate of £777 million based on past spending.
In 2022, Brits were expected to spend £28.95 million on pumpkins for Halloween, 15% more than the 2021 spend of £25.17 million.
How much do we spend on Halloween in the UK?
Brits are expected to spend more than £1 billion on Halloween in 2023, according to a recent Finder survey. More than half (56%) planning to spend some money on celebrations, decorations or costumes, with an average spend of £36 per person.
This planned Halloween spending is 38% more than our original projection of £777 million based on past spending and shows that the UK is ready to embrace the spooky season this year.
But under the headline figure, it’s worth noting that 2 in 3 (67%) are planning to spend either nothing or less than £20 on Halloween.
Which generation spends the most on Halloween?
Generation Z are the big spenders when it comes to Halloween in 2023, with an impressive 87% of this group planning to spend an average of £46 each on celebrations, decorations and costumes. Millennials are also excited for Halloween this year, with three-quarters (76%) planning to spend an average of £41 each.
The enthusiasm for Halloween seems to decrease with age, however, as just 12.5% of the silent generation and 28% of baby boomers expecting to make a spooky purchase. Gen X sit somewhere in the middle, with just over half of this group (53%) planning to spend £33 each on average.
Those in London are planning to spend the most this Halloween, with 7 in 10 splashing out with an average of £49.50 each. Meanwhile, Scotland is the only region where less than half (47%) of people are planning to spend on Halloween, and those in Northern Ireland are planning to spend the least, with an average spend of just under £30.
Halloween spending in the UK was originally estimated to total £777 million in 2023, up 13% from a projected £687 million in 2022 and £607 million in 2021.
Halloween spending rose steadily between 2013 and 2016, from £230 million to £310 million. The following year then saw a big spike in spending, which rose by almost a third to £400 million, before a modest increase to £419 million in 2018. In 2019, spending was estimated to reach £474 million and £536 million in 2020.
Liz Edwards has been a consumer writer and editor for more than 20 years. She led award-winning teams at the campaigning publisher Which?, and has covered a range of consumer rights and personal finance topics including pensions, credit, banking and insurance. Liz has appeared frequently in national media such as The Sun, Metro, HuffPost and The Independent. She loves to cut through waffle to give consumers the real lowdown. And she loves puns. See full bio
Liz's expertise
Liz has written 108 Finder guides across topics including:
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
Sophie's expertise
Sophie has written 74 Finder guides across topics including:
Publishing original personal finance research
Creating data-led statistics pages to highlight industry trends
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