Whether you don a scary outfit or just hand out sweets to trick-or-treaters, there’s no escaping Halloween. We looked into how much money is spent on Halloween from our bank accounts in the UK each year.
Brits are expected to spend £779 million on Halloween in 2025, according to a recent Finder survey. More than half of people (55%) are planning to spend some money on celebrations, decorations or costumes, with an average spend of £26 per person.
However, lots of us are still making sure to cut costs this October. While £26 is the average spend, 3 in 5 Brits (63%) plan to spend less than £20 or nothing at all for Halloween.
| Year | Amount spent |
|---|---|
| 2014 | £275,000,000 |
| 2015 | £295,000,000 |
| 2016 | £310,000,000 |
| 2017 | £400,000,000 |
| 2018 | £419,000,000 |
| 2019 | £474,000,000 |
| 2020 | £536,000,000 |
| 2021 | £607,000,000 |
| 2022 | £687,000,000 |
| 2023 | £1,071,000,000 |
| 2024 | £776,000,000 |
| 2025 | £779,000,000 |
Generation Z and millennials (aged 18-44) are the most involved generations when it comes to Halloween spending. In 2025, 4 in 5 gen Z-ers and millennials (80%) are planning to put at least some money towards the event, whether that’s decorations, costumes or general celebrations.
Millennials are the biggest spenders, with the average member shelling out £50 for spooky season! Gen Z are planning to be a bit more thrifty, with an average planned spend of £37.
The enthusiasm for Halloween seems to decrease with age, however, as just a quarter (24%) of baby boomers (aged 61-79) and 16% of the silent generation (aged 80+) expect to make a spooky purchase. Gen X (aged 45-60) sit somewhere in the middle, with just under half of this group (48%) planning to spend £16 each on average.
| Generation | Percentage spending | Average spend (£) |
|---|---|---|
| Gen Z | 79.88% | £37.29 |
| Millenials | 79.78% | £50.07 |
| Gen X | 47.96% | £16.03 |
| Baby boomers | 24.18% | £4.82 |
| Silent generation | 16.22% | £6.84 |
Those in London are planning to spend big this Halloween, with 3 in 5 (63%) planning to spend an average of £36 each. They are joined by residents in Northern Ireland, who are also planning to spend a significant amount on Halloween this year. 64% are planning to splash out, with an average spend of £33.
Meanwhile, those in Wales and the South East of England are least likely to engage in Halloween spending. Just 45% of Welsh residents plan to spend £19 each on average, while 48% of those in the South East plan to spend £20 each. Similarly, only 53% of those in the South West, with the lowest planned spend of all regions – at just £18.
| Region | Percentage spending on Halloween | Average spend |
|---|---|---|
| Northern Ireland | 63.64% | £32.85 |
| Greater London | 63.46% | £36.18 |
| North West | 62.44% | £32.48 |
| East Midlands | 59.59% | £26.09 |
| Scotland | 54.82% | £33.25 |
| West Midlands | 53.41% | £25.66 |
| Yorkshire and The Humber | 53.37% | £19.81 |
| South West | 52.87% | £17.79 |
| North East | 52.50% | £22.01 |
| East of England | 51.60% | £19.54 |
| South East | 48.01% | £20.26 |
| Wales | 44.68% | £18.52 |
In 2020, it was expected that UK residents would spend £536 million on Halloween. This has increased significantly in the 5 years since, despite the recent cost of living crisis, with the UK now projected to spend 45% more in 2025, with a total of £779 million.
Finder commissioned Censuswide to survey 2,000 UK adults (18+) between 1 and 6 October 2025. The nationally representative sample was quota’d by gender, age and region. The online survey has a margin of error of ±2.19% at a 95% confidence level. Censuswide follows the MRS Code of Conduct, ESOMAR principles, and is a member of the British Polling Council.
Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806
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