Halloween statistics UK: Highlights
- Halloween spending in the UK is projected to reach £779 million in 2025.
- 55% of Brits plan to make a Halloween purchase, with an average planned spend of £26 per person.
- Gen Z and millennials are most likely to spend on Halloween in 2025, with 80% planning to do so.
- Millennials plan to spend the most, with an average planned spend of £50 per person.
- London is the region expected to spend the most, with 3 in 5 (63%) planning to spend an average of £36 each.


