Easter statistics: Celebrations and spending in the UK

How many people celebrate Easter, and how much will they spend on Easter eggs and other treats?

In 2024, Easter falls on Sunday, 31 March, and many households will be piling up Easter eggs ready for the celebrations. Our research reveals how much Brits are planning to spend from their bank accounts this year on chocolates, treats, decorations and other Easter-related celebrations.

Easter statistics: Highlights

  • More than 4 in 5 Brits (84%) plan to celebrate Easter in 2024, which is around 44.5 million people.
  • 3 in 4 Brits (77%) plan to spend some money on the holiday.
  • Brits are projected to spend over £2 billion on Easter 2024, with an average spend of £53 each.
  • Around 80 million Easter eggs are sold in the UK each year.

How many people celebrate Easter in the UK?

More than 4 in 5 UK adults (84%) plan to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%).

Year Percentage celebrating Easter
2024 84.00%
2023 74.00%
2022 76.00%

How much will people in the UK spend for Easter?

It is projected that people in the UK will spend a total of £2.1 billion on the Easter weekend in 2024, including chocolate, gifts, decorations and entertainment. The average spend per person over the Easter celebrations is predicted to be £53.

How many Easter eggs are sold in the UK each year?

Estimates suggest that between 80 and 90 million Easter eggs are sold in the UK each year. Given that 44.5 million people plan to celebrate Easter, this works out at around 2 eggs per person on average (although some kids are likely to get more!).

How many people from each generation will celebrate Easter?

Millennials (aged 24-42) are the most likely to celebrate Easter in 2024, with an impressive 88% planning to do something to mark the occasion and an average spend of £66. Generation Z (aged 16-23) are also keen to enjoy the Easter weekend, with 85% celebrating and spending £64 each on average.

Meanwhile, 83% of generation X are celebrating with an average spend of £53, 81% of baby boomers are celebrating with an average spend of £36 and 72% of the silent generation are celebrating with an average spend of £41.

Generation Celebrating Easter Average planned spend (£)
Generation Z 85.08% 63.95
Millenials 88.47% 65.51
Generation X 83.25% 53.32
Baby boomers 80.80% 35.75
Silent generation 72.34% 40.92

How many people from each region will celebrate Easter?

Residents in Northern Ireland are most likely to mark the Easter weekend, with an impressive 9 in 10 people (93%) planning to celebrate in some capacity, spending an average of £78 each! This figure is perhaps not surprising given that around 80% of the population identifies as Christian.

At the other end of the spectrum, 79% of residents in Wales are planning to celebrate, with the average spend a more economical £36.

Region Percentage celebrating Average spend
Northern Ireland 93% £78
East of England 90% £57
South West 85% £37
Yorkshire and the Humber 84% £41
Greater London 84% £72
South East 84% £43
North East 84% £77
West Midlands 83% £56
North West 82% £58
East Midlands 81% £41
Scotland 80% £44
Wales 79% £36

Methodology

    Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 1 February and 5 February 2024, with representative quotas for gender, age and region.

Click here for more research. For all media enquiries, please contact

Matt Mckenna
Head of UK communications
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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