In 2024, Easter falls on Sunday, 31 March, and many households will be piling up Easter eggs ready for the celebrations. Our research reveals how much Brits are planning to spend from their bank accounts this year on chocolates, treats, decorations and other Easter-related celebrations.
Easter statistics: Highlights
More than 4 in 5 Brits (84%) plan to celebrate Easter in 2024, which is around 44.5 million people.
3 in 4 Brits (77%) plan to spend some money on the holiday.
Brits are projected to spend over £2 billion on Easter 2024, with an average spend of £53 each.
Around 80 million Easter eggs are sold in the UK each year.
How many people celebrate Easter in the UK?
More than 4 in 5 UK adults (84%) plan to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%).
It is projected that people in the UK will spend a total of £2.1 billion on the Easter weekend in 2024, including chocolate, gifts, decorations and entertainment. The average spend per person over the Easter celebrations is predicted to be £53.
How many Easter eggs are sold in the UK each year?
Estimates suggest that between 80 and 90 million Easter eggs are sold in the UK each year. Given that 44.5 million people plan to celebrate Easter, this works out at around 2 eggs per person on average (although some kids are likely to get more!).
How many people from each generation will celebrate Easter?
Millennials (aged 24-42) are the most likely to celebrate Easter in 2024, with an impressive 88% planning to do something to mark the occasion and an average spend of £66. Generation Z (aged 16-23) are also keen to enjoy the Easter weekend, with 85% celebrating and spending £64 each on average.
Meanwhile, 83% of generation X are celebrating with an average spend of £53, 81% of baby boomers are celebrating with an average spend of £36 and 72% of the silent generation are celebrating with an average spend of £41.
How many people from each region will celebrate Easter?
Residents in Northern Ireland are most likely to mark the Easter weekend, with an impressive 9 in 10 people (93%) planning to celebrate in some capacity, spending an average of £78 each! This figure is perhaps not surprising given that around 80% of the population identifies as Christian.
At the other end of the spectrum, 79% of residents in Wales are planning to celebrate, with the average spend a more economical £36.
Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 1 February and 5 February 2024, with representative quotas for gender, age and region.
Click here for more research. For all media enquiries, please contact –
Matt Mckenna
UK Head of Communications T: +44 20 8191 8806
Hide
Share your opinions to win prizes or earn cash!
Share your opinions to win!
Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! (T&Cs)
Liz Edwards has been a consumer writer and editor for more than 20 years. She led award-winning teams at the campaigning publisher Which?, and has covered a range of consumer rights and personal finance topics including pensions, credit, banking and insurance. Liz has appeared frequently in national media such as The Sun, Metro, HuffPost and The Independent. She loves to cut through waffle to give consumers the real lowdown. And she loves puns. See full bio
Liz's expertise
Liz has written 108 Finder guides across topics including:
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
Sophie's expertise
Sophie has written 79 Finder guides across topics including:
Publishing original personal finance research
Creating data-led statistics pages to highlight industry trends
An estimated £1.3 billion has been spent on unwanted gifts in the UK, with around 31 million Brits receiving a gift they did not want.
How likely would you be to recommend Finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Advertiser disclosure
Finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which Finder receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. Finder compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.