In 2024, Easter falls on Sunday, 31 March, and many households will be piling up Easter eggs ready for the celebrations. Our research reveals how much Brits are planning to spend from their bank accounts this year on chocolates, treats, decorations and other Easter-related celebrations.
More than 4 in 5 UK adults (84%) plan to celebrate Easter in 2024, which is around 44.5 million people. This figure is up from 3 in 4 Brits (74%) who planned to celebrate the holiday in 2023 and also more than those who planned to celebrate in 2022 (75%).
| Year | Percentage celebrating Easter |
|---|---|
| 2024 | 84.00% |
| 2023 | 74.00% |
| 2022 | 76.00% |
It is projected that people in the UK will spend a total of £2.1 billion on the Easter weekend in 2024, including chocolate, gifts, decorations and entertainment. The average spend per person over the Easter celebrations is predicted to be £53.
Estimates suggest that between 80 and 90 million Easter eggs are sold in the UK each year. Given that 44.5 million people plan to celebrate Easter, this works out at around 2 eggs per person on average (although some kids are likely to get more!).
Millennials (aged 24-42) are the most likely to celebrate Easter in 2024, with an impressive 88% planning to do something to mark the occasion and an average spend of £66. Generation Z (aged 16-23) are also keen to enjoy the Easter weekend, with 85% celebrating and spending £64 each on average.
Meanwhile, 83% of generation X are celebrating with an average spend of £53, 81% of baby boomers are celebrating with an average spend of £36 and 72% of the silent generation are celebrating with an average spend of £41.
| Generation | Celebrating Easter | Average planned spend (£) |
|---|---|---|
| Generation Z | 85.08% | 63.95 |
| Millenials | 88.47% | 65.51 |
| Generation X | 83.25% | 53.32 |
| Baby boomers | 80.80% | 35.75 |
| Silent generation | 72.34% | 40.92 |
Residents in Northern Ireland are most likely to mark the Easter weekend, with an impressive 9 in 10 people (93%) planning to celebrate in some capacity, spending an average of £78 each! This figure is perhaps not surprising given that around 80% of the population identifies as Christian.
At the other end of the spectrum, 79% of residents in Wales are planning to celebrate, with the average spend a more economical £36.
| Region | Percentage celebrating | Average spend |
|---|---|---|
| Northern Ireland | 93% | £78 |
| East of England | 90% | £57 |
| South West | 85% | £37 |
| Yorkshire and the Humber | 84% | £41 |
| Greater London | 84% | £72 |
| South East | 84% | £43 |
| North East | 84% | £77 |
| West Midlands | 83% | £56 |
| North West | 82% | £58 |
| East Midlands | 81% | £41 |
| Scotland | 80% | £44 |
| Wales | 79% | £36 |
Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806
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