In 2026, Easter falls on Sunday, 5 April, and many households will be piling up Easter eggs ready for the celebrations. Our research reveals how much Brits are planning to spend from their bank accounts this year on chocolates, treats, decorations and other Easter-related celebrations.
89% of UK adults plan to celebrate Easter in 2026, which is around 49 million people. This figure is up from 86% who planned to celebrate the holiday in 2025 and 84% in 2024.
| Year | Percentage celebrating Easter |
|---|---|
| 2024 | 84% |
| 2025 | 86% |
| 2026 | 89% |
It is projected that people in the UK will spend a total of £1.6 billion on the Easter weekend in 2026, including chocolate, gifts, decorations and entertainment. The average spend per person over the Easter celebrations is predicted to be £36.
Estimates suggest that between 80 and 90 million Easter eggs are sold in the UK each year. Given that 43.7 million people plan to spend this Easter, this works out at around 2 eggs per person on average (although some kids are likely to get more!).
Millennials (aged 29-44) are the most likely to celebrate Easter in 2026, with an impressive 95% planning to do something to mark the occasion and an average spend of £45. This may, in part, be because millennials are the likeliest generation to have young children.
Generation Z adults (aged 18-28) are also keen to enjoy the Easter weekend, with 94% celebrating and spending £37 each on average.
Meanwhile, baby boomers (aged 61-79) and the silent generation (aged 80+) are the least likely to celebrate Easter, with 80% of each group marking the occasion and an average spend of £30 and £27 respectively.
| Generation | Celebrating Easter (%) | Planned average spend |
|---|---|---|
| Gen Z | 94% | £37 |
| Millenials | 95% | £45 |
| Gen X | 84% | £33 |
| Baby boomers | 88% | £30 |
| Silent generation | 81% | £27 |
Residents in Northern Ireland are most likely to mark the Easter weekend, with an impressive 98% of people planning to celebrate in some capacity, spending an average of £45 each!
Those in Wales and the South West are not far behind, with 93% and 92% hoping to celebrate. They will be more economical though, spending an average of £30 and £31 respectively.
At the other end of the spectrum, 82% of residents in Yorkshire and the Humber are planning to celebrate, with an average spend of £31 each.
| Region | Average planned spend (£) |
|---|---|
| Greater London | £46 |
| Northern Ireland | £45 |
| North West | £42 |
| Scotland | £41 |
| West Midlands | £41 |
| North East | £40 |
| East of England | £35 |
| South East | £32 |
| Yorkshire and The Humber | £31 |
| South West | £31 |
| Wales | £30 |
| East Midlands | £28 |
Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 20 and 23 March 2026, with representative quotas for gender, age and region. Surveys were also carried out previously in 2025, 2024 and 2023. Censuswide is a member of the Market Research Society (MRS) and the British Polling Council (BPC), and a signatory of the Global Data Quality Pledge. They adhere to the MRS Code of Conduct and ESOMAR principles
Matt Mckenna
UK Head of Communications
T: +44 20 8191 8806
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