Online trading statistics 2024: Market size, usage and revenue

What are the latest trends in the online trading platform market?

App-first Stock trading platforms are becoming increasingly popular in the UK and around the world. They offer a way for people to trade online, often with low fees and commissions. We look at the latest online trading statistics, including market revenue and the number of users for popular apps.

Online trading statistics: Highlights

  • The global online trading market is projected to be worth $10.61 billion (£8.4 billion) in 2024 after being valued at $9.32 billion (£7.4 billion) in 2022.
  • The global online trading market is projected to grow to $15.34 billion (£12.2 billion) by 2030.
  • In 2021, more than 130 million people used online trading apps.
  • In 2022, Robinhood generated $1.36 billion (£1.08 billion) in revenue.
  • In 2022, eToro generated $631 million (£501 million) in revenue.

Online trading market revenue

The global online trading platform market was valued at an impressive $9.32 billion (£7.4 billion) in 2022. The market is projected to grow to $15.34 billion (£12.2 billion) by 2030, a CAGR of 6.4% from 2023-2030. This means it is predicted to be worth $10.61 billion (£8.4 billion) in 2024.

Made with Flourish
Response Percentage
I have opened an account with a digital-only bank within the last year 20%
I opened an account with a digital-only bank more than a year ago 16%
I intend to open a bank account with a digital-only bank in the next 12 months 6%
I intend to open a bank account with a digital-only bank in the future 8%
I am unsure whether I want to open a digital-only bank account 16%
I will not consider opening an account with a digital-only bank 35%

How many people use online trading apps?

In 2021, figures suggest that more than 137 million people used online trading apps, up from 91.5 million in 2020. The number of users has been rising steadily since 2016, when there were just 28.9 million. The number of users increased by 374% between 2016 and 2021.

Made with Flourish
Response Percentage
I have opened an account with a digital-only bank within the last year 20%
I opened an account with a digital-only bank more than a year ago 16%
I intend to open a bank account with a digital-only bank in the next 12 months 6%
I intend to open a bank account with a digital-only bank in the future 8%
I am unsure whether I want to open a digital-only bank account 16%
I will not consider opening an account with a digital-only bank 35%

Popular trading apps in the UK include eToro, Trading 212 and Freetrade. Finder has reviewed all the best trading apps in the UK if you want more about each platform.

Number of users per trading app

Robinhood is one of the most popular trading apps in the US and is due to launch in the UK in 2024. As of August 2023, Robinhood had 23.2 million registered users and 10.6 million monthly active users.

eToro is another popular trading app. As of 2023, eToro has more than 35 million registered users, but around 2.9 million of these were active in 2022.

Trading 212 is another popular online trading service in the UK and Europe, with 2.5 million user accounts live. Meanwhile, Freetrade has 1.5 million users.

Stock trading revenue by trading app

Overall, stock trading apps saw lower revenues in 2022 compared to 2021 after the initial hype and interest in these platforms.

Robinhood generated $1.36 billion (£1.08 billion) in revenue in 2022. In the third quarter of 2023, they made $467 million (£371 million), which was up from $361 million (£287 million) in the third quarter of 2022 but down slightly from the $486 million (£386 million) revenue in the second quarter of 2023.

eToro generated $631 million (£501 million) in revenue in 2022. eToro UK generated $143.8 million (£114 million) of revenue, which was down 46% from the revenue generated in 2021. The company completed a $250 million funding round in 2022 and was valued at $3.5 billion.

Trading 212 made £114.9 million in revenue in 2022, down 17% from its revenue in 2023.

This followed a period of fast growth that saw its revenues increase fourfold between 2019 and 2020.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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