New Year’s resolution statistics 2024

How many Brits are making New Year's resolutions for 2024 and what are the most common?

Our recent survey has found that in 2024, a whopping 35 million people in the UK will be making New Year’s resolutions – whether that’s a promise to save more or get healthy. Read on to discover the most common goals Brits will set in the new year.

New Year’s resolution statistics: Highlights

  • Two-thirds of Brits (66%) will be setting themselves New Year’s resolutions for 2024, which is around 35 million British adults.
  • 3 in 10 Brits (29%) will make a money resolution for 2024.
  • 97% of generation Z will be making resolutions for 2024, while just 14% of the silent generation will be doing so.
  • Almost half of generation Z (46%) will make a money-related resolution for 2024.
  • 8 in 10 Londoners (79%) will be making New Year’s resolutions for 2024.
  • Health-based resolutions are most common across all regions of the UK for 2024.

How many people make New Year’s resolutions in the UK?

According to our survey, an estimated 2 in 3 Brits (66%) will be setting themselves New Year’s resolutions in 2024. That’s 35 million people taking deliberate steps to better themselves as the year kicks off. There are 8% more people making resolutions this year than last year, when 58% of the UK population set goals for 2023.

Year Number of people making New Year's resolutions
2022 28 million
2023 30 million
2024 35 million

What are the most common New Year’s resolutions in the UK?

The most common New Year’s resolution in the UK for 2024 is centered around health, with over a third of people (35%) keen to improve their physical and mental well-being. Money is the second most popular category for New Year’s resolutions, with 29% of people setting goals in this area, closely followed by family with 26%.

Compared to last year, self-improvement has jumped by 4 percentage points, with a quarter of Brits (25%) setting their sights on personal development. Travel has also jumped significantly, rising from 15% last year to 20% this year.

Resolution Percentage
Health 35%
Money 29%
Family 26%
Self-improvement 25%
Travel 20%
Love 17%
Career 14%
Other 1%

The number of New Year’s resolutions by generation

Our data shows that the older respondents get, the less likely they are to make a New Year’s resolution. While a whopping 97% of generation Z will be making resolutions in 2023, this drops to 86% for millennials, 67% for generation X, 46% for baby boomers and 23% for the silent generation.

Generation Percentage making New Year's resolutions
Gen Z 97%
Millenials 86%
Gen X 67%
Baby Boomers 46%
Silent Generation 23%

The most common New Year’s resolutions by generation

Generation Z is most focused on self-improvement, with nearly half (48%) of the cohort’s New Year’s resolutions including personal growth. Health is the main category for all other generations, with 42% of millennials, 38% of generation X, 30% of baby boomers and 14% of the silent generation setting New Year’s resolutions related to their health.

Resolution Gen Z Millennials Gen X Baby Boomers Silent Generation
Health 37% 42% 38% 30% 14%
Money 46% 41% 30% 16% 8%
Family 30% 37% 25% 18% 10%
Self-improvement 48% 35% 26% 12% 6%
Travel 23% 26% 22% 15% 6%
Love 30% 25% 16% 8% 5%
Career 26% 26% 12% 2% 1%
Other 1% 1% 1% 1% 0%

Generation Z is the generation most focused on money, with almost half (46%) of respondents having New Year’s resolutions related to their finances. The issue of money becomes less important by generation. Millennials closely trail generation Z, with 2 in 5 (41%) focusing on money in their New Year’s resolutions for 2024.

This number dwindles significantly for subsequent generations, with 30% of generation X, 16% of baby boomers and 8% of the silent generation listing money as a category for New Year’s resolutions.

East Midlands 66%
West Midlands 62%
North East 50%
North West 66%
Northern Ireland 80%
Scotland 65%

The number of New Year’s resolutions by region

4 in 5 people (80%) from Northern Ireland plan on making New Year’s resolutions for 2024, making them the region with the most adherers to the yearly tradition. Greater London comes in a close second place, with 79% of people planning on making New Year’s resolutions. The East Midlands, the South East and the South West are all tied for 3rd place, with two-thirds of people (66%) planning New Year’s resolutions.

The region with the fewest people making New Year’s resolutions is the North East, where only half (50%) of people are setting goals for 2024.

Region Percentage making New Year's resolutions
East of England 65%
Greater London 79%
East Midlands 66%
West Midlands 62%
North East 50%
North West 66%
Northern Ireland 80%
Scotland 65%
South East 66%
South West 64%
Wales 59%
Yorkshire and the Humber 59%

The most common New Year’s resolutions by region

Health was the number one category for New Year’s resolutions across the country. Money also featured heavily, appearing in the top 3 for all regions except the North East and Wales, where travel and family came after health.

Career-based resolutions were the least prevalent, coming last place in 11 out of 12 regions. Love is another unpopular category for New Year’s resolutions, with 3 regions having it jointly tied with career for the least popular. Scottish resolutions are least likely to centre around love, with only 11% of people choosing this as a focus area.

Methodology

    Finder commissioned Censuswide to carry out a nationally representative survey of adults aged 18+. A total of 2,000 people were questioned throughout Great Britain between 27 and 29 November 2023, with representative quotas for gender, age and region.

Click here for more research. For all media enquiries, please contact

Matt Mckenna
Head of UK communications
T: +44 20 8191 8806
matt.mckenna@finder.com@MichHutchison/in/matthewmckenna2

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