Streaming services have changed the way we watch TV. No longer do you need to wait a week for the next episode of your favourite show. Whether you stream with Netflix, Amazon Prime Video, Disney Plus, NOW TV or another service, almost 19 million households in the UK now shell out from their bank accounts for at least 1 streaming subscription.
UK streaming statistics: Highlights
More than two-thirds of Brits (68.8%) have a streaming subscription service, which is around 20.1 million households.
Netflix is the most popular streaming service in the UK, with 3 in 5 households subscribed (59%) or 17.1 million homes.
Less than half of Brits (approximately 47%) have 2 or more streaming subscription services, which is just under 14 million households.
Share your opinions to win prizes or earn cash!
Share your opinions to win!
Sign up to receive deals and tips, plus opportunities to win prizes for your opinions and experiences! (T&Cs)
How many people have a streaming service in the UK?
20.1 million households (68.8%) have access to a streaming subscription service such as Netflix or Amazon Prime as of September 2024. This number is up slightly from June 2024, when 20 million households (68.7%) were subscribed to a video-on-demand service.
Less than half of Brits (approximately 47%) have 2 or more streaming subscription services, which is just under 14 million households.
What are the most popular streaming services in the UK?
Netflix is the most popular streaming service in the UK, with over 17 million households subscribed as of September 2024, around 3 in 5 UK households (59%). It is followed by Amazon Prime, which has 13.4 million households paying for a regular subscription (45.9%).
Disney+ is in third place with 7.5 million subscribers, a quarter of households (25.7%). Paramount+ is the UK’s fourth most popular streaming service, with around 1.99 million subscribed households (6.9%).
A number of streaming platforms have introduced a cheaper, ad-supported tier to their pricing model to give consumers and extra option if they don’t want to pay the full subscription price for ad-free streaming.
This is a growing option in the UK, with 3.8 million households (13.1%) now on the Netflix advertising tier, up from 2.78 million (9.5%) in the previous quarter. 1.2 million households with Disney+ are also on the advertising option (4.1%), up from 820,000 in June 2024.
Amazon Prime customers now need to upgrade their subscription to go ad-free, which means 11.5 million households with Amazon Prime (39.3%) are seeing adverts when they watch TV or film.
Matthew Boyle is a banking and mortgages publisher at Finder. He has a 7-year history of publishing helpful guides to assist consumers in making better decisions. In his spare time, you will find him walking in the Norfolk countryside admiring the local wildlife. See full bio
Matthew's expertise
Matthew has written 284 Finder guides across topics including:
Helping first-time buyers apply for a mortgage
Comparing bank accounts and highlighting useful features
Sophie Barber is a content marketing manager for Finder in the UK after previously working as a content manager at a digital marketing agency. She has over 5 years experience in writing and publishing clear, concise and informative online articles for a variety of websites. See full bio
Sophie's expertise
Sophie has written 80 Finder guides across topics including:
Publishing original personal finance research
Creating data-led statistics pages to highlight industry trends
Yoga is a popular form of exercise that helps boost physical and mental wellbeing. But how many Brits are bending and flexing their way into yoga in the UK?
We dived into the latest statistics to see how many Brits have a TV and how long we spend watching each day.
How likely would you be to recommend Finder to a friend or colleague?
0
1
2
3
4
5
6
7
8
9
10
Very UnlikelyExtremely Likely
Required
Thank you for your feedback.
Our goal is to create the best possible product, and your thoughts, ideas and suggestions play a major role in helping us identify opportunities to improve.
Advertiser disclosure
Finder.com is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies from which Finder receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site. While compensation arrangements may affect the order, position or placement of product information, it doesn't influence our assessment of those products. Please don't interpret the order in which products appear on our Site as any endorsement or recommendation from us. Finder compares a wide range of products, providers and services but we don't provide information on all available products, providers or services. Please appreciate that there may be other options available to you than the products, providers or services covered by our service.
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.