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Welcome to the Finder Customer Satisfaction Awards 2026
Our awards are decided by the only votes that really matter – yours. We partnered with the research consultancy Censuswide to ask customers of all the major investing platforms in the UK to tell us about their experiences. Now we can reveal which trading apps and platforms were rated the best for customer satisfaction.
Winner: Investing
interactive investor
interactive investor (ii) takes the crown this year, with a very impressive recommendation score of 100%. Customers love the range of investment options, high level of customer support and online research tools.
Highly commended: Investing
Trading 212
Trading 212 got a 97% recommendation score in this year’s awards, and is highly commended as a result. The ease of use is a big plus factor for customers, as well as the low fees.
Our 2026 customer satisfaction league table
We asked customers of the investing platforms featured in this table to rate their satisfaction with the brand and whether they’d recommend it to a friend. We’ve shown both and ordered the table by overall satisfaction. Our independent survey of 750 customers was carried out in January 2026.
| Brand | Customers who’d recommend | Details |
|---|---|---|
| interactive investor | 100% | interactive investor (ii) is praised for its fixed fee structure and wide selection of funds. Users value the reliable customer support and easy-to-use app. |
| Trading 212 | 97% | Highly regarded for its intuitive app and low fees, Trading 212 offers a wide range of investment options and secure interface. |
| eToro | 97% | eToro is considered a reliable and trustworthy platform with a wide range of options. Users find the app easy to navigate and very transparent. |
| AJ Bell | 93% | Reputable and established, AJ Bell provides an easy-to-navigate website. Users appreciate the wide product range and helpful customer service. |
| JP Morgan | 93% | JP Morgan is valued for its consistent service and competent staff. Reviewers frequently mention that the app and website are very easy to operate. |
| Vanguard | 93% | Excellent customer service and a secure platform are highlights of the Vanguard experience. The platform is described as reliable and straightforward to use. |
| Halifax | 90% | Halifax is noted for its high-quality app and clear communication. Customers trust the brand and find it easy to navigate their accounts. |
| Freetrade | 90% | Low fees and an easy-to-use interface make Freetrade a popular choice. Customers appreciate the ability to buy fractional shares and the app’s informative nature. |
| InvestEngine | 90% | InvestEngine is frequently praised for its zero-fee structure and user-friendly app. Reviewers appreciate the simple process for managing portfolios. |
| Bestinvest | 90% | Valued for unique features like free coaching sessions, Bestinvest is user-friendly and offers a wide range of investment options. |
| IG | 90% | IG is consistently described as a reliable platform with an easy-to-use app. Users appreciate the low trading fees and the helpful, straightforward account setup. |
| CMC Invest | 90% | Multiple users find the CMC Invest platform easy to use and appreciate the loyalty program. The brand is noted for its low commissions and high-quality mobile app. |
| Prosper | 90% | Prosper is described as a reliable provider that is easy for beginners. Reviewers value the clear, informative statements and the helpful guidance provided by staff. |
| Fidelity | 87% | Fidelity is praised for its wide range of investment options and high-quality service. Users value the helpful information and the easy-to-use, reliable platform. |
| Revolut Trading | 87% | Cited for its convenient app, Revolut Trading is a popular introduction to investing with clear fee information. |
| Saxo | 87% | Saxo is valued for its efficient, all-in-one platform and clear fee structure. Users find the service easy to understand and appreciate the supportive communication. |
| Charles Stanley | 87% | Trusted and established, Charles Stanley is noted for being a reliable brand. Reviewers highlight the excellent customer service, quality website, and wide range of options. |
| Robinhood | 83% | Robinhood is highlighted as an ideal platform for beginners due to its easy-to-use app. Users frequently mention the friendly service and simple account linking. |
| Hargreaves Lansdown | 83% | Hargreaves Lansdown is praised for its excellent service and easy-to-use app, despite its higher fee structure. |
| Interactive Brokers | 83% | Interactive Brokers is valued for its low fees and wide investment range. While powerful, it can feel complicated for some. |
| Moneyfarm | 80% | Moneyfarm offers a straightforward product and easy-to-use app. While users value the risk management, some noted issues with support. |
| Dodl | 80% | Dodl is frequently praised for its easy-to-use app that simplifies investing. Reviewers value the low-cost structure and helpful range of funds. |
| XTB | 77% | Excellent customer service and a wide range of financial products are key features of XTB. While fast and secure, multiple users find the fees high. |
| Wealthify | 73% | Users find Wealthify trustworthy and reliable, though some desire more detailed educational guides. It is valued for its easy-to-use app and straightforward approach. |
| Lightyear | 70% | Lightyear is a reliable company with a straightforward, easy-to-use app and prompt communication. |
Customer satisfaction ratings methodology
Working with Censuswide, we asked people who’d used an investing provider within the previous 12 months to rate their satisfaction with the service they received and whether they’d recommend the provider to a friend. Our independent survey of 750 current account customers was carried out in February 2026.
We have shown the percentage recommended score in the table above and used these ratings to decide the winners of our awards. Where there was a draw on the “would recommend percentage”, we used the overall rating out of 5 as a tie-breaker.
Previous winners
| Year | Brand | Award type | Award category | Position | Finder Badge |
|---|---|---|---|---|---|
| 2025 | Moneybox | Customer Satisfaction Awards | Investing | Winner |
|
| 2024 | Hargreaves Lansdown | Customer Satisfaction Awards | Investing | Winner |
|
| 2024 | InvestEngine | Customer Satisfaction Awards | Investing | Highly Commended |
|
| 2023 | Hargreaves Lansdown | Customer Satisfaction Awards | Investing | Winner |
|
| 2023 | Nutmeg | Customer Satisfaction Awards | Investing | Highly Commended |
|
| 2022 | Hargreaves Lansdown | Customer Satisfaction Awards | Investing | Winner |
|
| 2022 | InvestEngine | Customer Satisfaction Awards | Investing | Highly Commended |
|
| 2022 | XTB | Customer Satisfaction Awards | Investing | Highly Commended |
|
| 2021 | Hargreaves Lansdown | Customer Satisfaction Awards | Investing | Winner |
|
| 2021 | InvestEngine | Customer Satisfaction Awards | Investing | Winner |
|
| 2021 | XTB | Customer Satisfaction Awards | Investing | Highly Commended |
|
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