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Digital publisher LBG Media, owner of LADbible, made a successful debut onto the UK stock market on 15 December. LADbible is known for creating viral content - think Katie Price getting into scrapes, and Danny Dyer fearing aliens - and driving revenue through adverts. It receives thousands of pieces of user-generated content every month from its global audience, to add to its library of 75,000+ videos. The group licenses content to brands from this archive. LADbible group claims to be one of the largest youth publishers in the world, with a global audience nearing 1 billion.
On 15 December, Manchester-based LBG Media launched on the alternative investment market of the London Stock Exchange, with its IPO priced at 175p, giving it a market capitalisation of £360 million. The IPO raised £30 million in the float.
In early dealing on the first day, shares rose 20p to 195p.
Co-founders Solly Solomou and Arian Kalantari spoke of a “very positive” reception from investors and said they were “excited to be embarking on the next phase of our growth story, with the listing on AIM providing us with the platform to continue to grow well into the future.
How to buy shares in LBG Media
Before you can invest in LBG Media, you'll need to open a brokerage account.
- Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
- Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
- Search for LBG Media. Find the stock by name or ticker symbol: LBG. Research its history to confirm it's a solid investment against your financial goals.
- Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until LBG Media reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
- Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimise risk through the market's ups and downs. You may be able to buy a fractional share of LBG Media, depending on your broker.
- Check in on your investment. Congratulations, you own a part of LBG Media. Optimise your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
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How do similar companies perform?
It's impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like LBG Media can be useful in determining how the market is performing and whether now is a good time to invest in this industry. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
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