Digital publisher LBG Media, owner of LADbible, made a successful debut onto the UK stock market on 15 December. LADbible is known for creating viral content - think Katie Price getting into scrapes, and Danny Dyer fearing aliens - and driving revenue through adverts. It receives thousands of pieces of user-generated content every month from its global audience, to add to its library of 75,000+ videos. The group licenses content to brands from this archive. LADbible group claims to be one of the largest youth publishers in the world, with a global audience nearing 1 billion.
On 15 December, Manchester-based LBG Media launched on the alternative investment market of the London Stock Exchange, with its IPO priced at 175p, giving it a market capitalisation of £360 million. The IPO raised £30 million in the float.
In early dealing on the first day, shares rose 20p to 195p.
Co-founders Solly Solomou and Arian Kalantari spoke of a “very positive” reception from investors and said they were “excited to be embarking on the next phase of our growth story, with the listing on AIM providing us with the platform to continue to grow well into the future.
Before you can invest in LBG Media, you'll need to open a brokerage account.
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