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How to buy Netflix stock (NFLX)

Buy Netflix stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Netflix is a video streaming service headquartered in Los Gatos, California. Founded in 1997 by Marc Randolph and Reed Hastings, Netflix offers streaming access to TV series, documentaries, feature films and mobile games.

As of September 2023, Netflix is one of the world’s most popular video streaming services, with more than 238 million paying members in more than 190 countries. Netflix's stock has also enjoyed significant investor favor, experiencing remarkable growth since its market debut in 2002 when it closed at $1.20 per share.

How to buy shares in Netflix

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. Then, complete an application.
  2. Fund your account. Add money to your account via bank transfer, debit card or credit card.
  3. Search the platform by ticker symbol. NFLX in this case.
  4. Choose an order type. Place a market order or limit order with your preferred number of shares or dollar amount.
  5. Submit the order. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Latest updates for Netflix

June 18, 2024: Netflix announced that it has renewed its partnership with Higher Ground, the media company founded by President Barack Obama and Michelle Obama, according to Yahoo Finance.

June 7, 2024: Netflix recently surpassed resistance at the 20-day moving average, suggesting a short-term bullish trend, according to Business Insider.

May 29, 2024: A Wall Street analyst raised his price target on Netflix stock following positive results from subscriber surveys in the US and UK. Evercore ISI analyst Mark Mahaney on Monday reiterated his outperform rating on Netflix stock and upped his price target to 700 from 650, according to Investor's Business Daily.

May 25, 2024: Netflix stocks continute to climb, hitting another 52-week high on Friday after just doing so this past Monday.

Looking ahead - Netflix stock Q2 2024

Netflix reported better-than-expected first-quarter results after blowout subscriber growth, but the streaming giant forecast weaker-than-expected revenue for the current quarter amid expectations for slower net additions in Q2.

For the second quarter, the company forecast EPS of $4.68 on revenue of $9.49B, compared with Wall Street estimates of $4.55 on revenue of $9.5B, but also cautioned that paid net additions would slow sequentially in Q2.

"We expect paid net additions to be lower in Q2’24 vs. Q1’24 due to typical seasonality," Netflix said, though added that average revenue per membership, to be up year-over-year in Q2.

Looking further ahead, the company forecast revenue growth of 13% to 15%, on operating margin of 25%, up from a prior forecast of 24%.

The company also said it would stop reporting quarterly membership numbers and average revenue per membership starting next year with its Q1 2025 earnings, as it believes revenue and operating margin are its key performance measures, according to Investing.com.

Is it a good time to buy Netflix stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Netflix's price performance, share price volatility, historical data and technicals.

Use our graph to track the performance of NFLX stock over time.

Historical closes compared with the last close of $686.12

1 week (2024-06-13)2.50%
1 month (2024-05-22)7.94%
3 months (2024-03-21)9.25%
6 months (2023-12-21)40.96%
1 year (2023-06-22)61.81%
2 years (2022-06-21)283.54%
3 years (2021-06-22)33.81%
5 years (2019-06-20)85.83%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Is Netflix under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Netflix P/E ratio, PEG ratio and EBITDA.

Netflix's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 48x. In other words, Netflix's stocks trade at around 48x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Netflix's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.7203. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Netflix's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Netflix's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $8.2 billion.

The EBITDA is a measure of Netflix's overall financial performance and is widely used to measure a its profitability.

Share price volatility

Over the last 12 months, Netflix's shares have ranged in value from as little as $344.73 up to $687.06. A popular way to gauge a stock's volatility is its "beta".

NFLX.US volatility(beta: 1.26)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Netflix's is 1.257. This would suggest that Netflix's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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Written by

Matt Miczulski

Matt Miczulski is an investments editor at Finder. With over 450 bylines, Matt dissects and reviews brokers and investing platforms to expose perks and pain points, explores investment products and concepts and covers market news, making investing more accessible and helping readers to make informed financial decisions. Before joining Finder in 2021, Matt covered everything from finance news and banking to debt and travel for FinanceBuzz. His expertise and analysis on investing and other financial topics has been featured on CBS, MSN, Best Company and Consolidated Credit, among others. Matt holds a BA in history from William Paterson University. See full profile

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