Finder makes money from featured partners, but editorial opinions are our own. Advertiser disclosure

How to buy Amazon stock

Buy Amazon stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Amazon
NASDAQ: AMZN-USD
About 49 hours ago

$186.13

-$2.92 (-1.54%)

Amazon is global e-commerce company headquartered in Seattle, Washington. Founded in 1994 by Jeff Bezos, Amazon is one of the five biggest publicly-listed companies in the United States by market capitalization. It's best known globally for its Amazon e-commerce marketplace and video-streaming service, Amazon Prime Video. In addition to its cloud computing business, Amazon Web Services, Amazon manufactures and sells electronic devices such as the Kindle, Fire tablets, Fire TVs and the Echo. Amazon operates in e-commerce, cloud computing, online advertising, digital streaming and artificial intelligence.

Amazon's revenue is broken down into seven business segments: Online stores, Physical stores, Third-party seller services, Subscription services, Advertising services, AWS and Other. Amazon.com Inc (AMZN) stock launched on the NASDAQ in 1997 and its share price has since experienced massive growth.

How to buy shares in Amazon

  1. Choose a platform. If you're a beginner, our stock trading platform picks below can help you choose.
  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: AMZN in this case.
  5. Research stocks. The platform should provide the latest information available.
  6. Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

Our top picks for buying Amazon stock

Best for beginners

Go to site
Commission-free stock trading
  • No-cost financial planning and automated investing
  • $0 commission on stocks, ETFs and options
  • Get up to $1,000 in stock when you fund a new account within 30 days

Top pick for new account bonus

Go to site
$200 in US stocks
  • Trade options, futures, options on futures, stocks, ETFs
  • $0 commission to close options
  • Get $100-$5,000 when you open an account with $5,000 to $1,000,000+

Top pick for interest on uninvested cash

Go to site
Easy access to diverse assets
  • Trade stocks, bonds, options, ETFs, crypto, Treasurys, collectibles, royalties
  • Earn 5.1% APY on your cash
  • Earn a $0.18 rebate on options, with no commissions and no per-contract fees

Latest updates for Amazon

April 8, 2024: Amazon stock continues to perform and is on track to beat past highs, with analysts at Morgan Stanley positive that it can further enhance its retail margins.

March 31, 2024: Wells Fargo analysts maintained an Overweight rating on Amazon, with an updated price target of $217 (from $211), according to Benzinga.

March 26, 2024: Telsey Advisory Group analysts maintained an Outperform rating on Amazon, with a price target of $200, according to Benzinga.

Looking ahead - Amazon stock Q1 2024

Amazon expects first-quarter sales of between $138 billion and $143.5 billion, representing growth of 8% to 13%. Analysts were expecting revenue of $142.1 billion.

On a company conference call, CEO Andy Jassy predicted that investment in AI will generate tens of billions in revenue.

Is it a good time to buy Amazon stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of AMZN stocks over time.

Share price volatility

Over the last 12 months, Amazon's shares have ranged in value from as little as $98.71 up to $187.34. A popular way to gauge a stock's volatility is its "beta".

AMZN.US volatility(beta: 1.16)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Amazon's is 1.16. This would suggest that Amazon's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of $186.13

1 week (2024-04-04)0.57%
1 month (2024-03-13)4.13%
3 months (2024-01-11)20.38%
6 months (2023-10-12)43.41%
1 year (2023-04-13)81.57%
2 years (2022-04-13)-93.87%
3 years (2021-04-13)-94.42%
5 years (2019-04-11)-89.90%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Buy Amazon stock from these online trading platforms

Compare special offers, low fees and a wide range of investment options among top trading platforms.
1 - 5 of 5
Name Product Ratings Available asset types Minimum deposit Stock trade fee Cash sweep APY Signup bonus
SoFi Invest®
Finder Score: 4.1 / 5: ★★★★★
SoFi Invest®
★★★★★
Stocks, Options, Mutual funds, ETFs, Alternatives
$0
$0
0.01%
Get up to $1,000 in stock
when you fund a new account within 30 days
Tastytrade
Finder Score: 4.6 / 5: ★★★★★
Tastytrade
★★★★★
Stocks, Options, ETFs, Cryptocurrency, Futures, Treasury Bills
$0
$0
N/A
Get $100-$5,000
when you open and fund an account with $5,000 to $1,000,000+
Highly commended for Best Derivatives Trading Platform award.
Public.com
Finder Score: 4.1 / 5: ★★★★★
Public.com
★★★★★
Stocks, ETFs, Cryptocurrency, Art, Treasury Bills, Collectibles
$0
$0
5.1%
N/A
2.5% fee applies to all alternative asset transactions.
Robinhood
Finder Score: 4.3 / 5: ★★★★★
Robinhood
★★★★★
Stocks, Options, ETFs, Cryptocurrency
$0
$0
1.5%, or 5% with Robinhood Gold
Get a free stock
when you successfully sign up and link your bank account.
Try Robinhood Gold for 30 days risk-free upon signup and earn a 5% APY on your uninvested cash, a 3% match on IRA contributions, up to $50,000 in instant deposits and more. Accounts are auto-downgraded after the trial period.
Moomoo
Finder Score: 4.7 / 5: ★★★★★
Exclusive
Moomoo
★★★★★
Stocks, Options, ETFs
$0
$0
5.10%
Choose a 1.5% match or 7 free fractional shares
when you open a new account and meet funding requirements
No commission stock and ETF trading, with a chance to get a 1.5% cash reward match or 7 free fractional shares.
loading

Paid non-client promotion. Finder does not invest money with providers on this page. If a brand is a referral partner, we're paid when you click or tap through to, open an account with or provide your contact information to the provider. Partnerships are not a recommendation for you to invest with any one company. Learn more about how we make money.

Finder is not an adviser or brokerage service. Information on this page is for educational purposes only and not a recommendation to invest with any one company, trade specific stocks or fund specific investments. All editorial opinions are our own.

Is Amazon under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Amazon P/E ratio, PEG ratio and EBITDA

Amazon's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 64x. In other words, Amazon stocks trade at around 64x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Amazon's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.8288. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Amazon's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Amazon's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $85.5 billion.

The EBITDA is a measure of a Amazon's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

More guides on Finder

Ask a Question

Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and finder.com Terms of Use.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Go to site