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How to buy Alphabet Inc Class A stock (GOOGL)

Buy Alphabet Inc Class A stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

Alphabet Inc Class A (GOOGL) is a publicly traded internet content & information business based in the US. It opened the day at $173.29 after a previous close of $172.51. During the day the price has varied from a low of $172.69 to a high of $175.115. The latest price was $174.11 (25 minute delay). Alphabet Inc Class A is listed on the NASDAQ and employs 180,895 staff. All prices are listed in US dollars.

How to buy shares in Alphabet Inc Class A

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  2. Open your account. Provide your personal information and sign up.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: GOOGL in this case.
  5. Research stocks. The platform should provide the latest information available.
  6. Buy your stocks. Place a market order or limit order with your preferred number of shares. It's that simple.
The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving license and a means of payment.

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Looking ahead - Alphabet stock Q1 2024

During a call with analysts, both CEO Sundar Pichai and CFO Ruth Porat noted the importance of streamlining the business to achieve cost savings and efficiency. Porat said the company is focused on removing organizational layers to boost efficiency, which has resulted in a slower pace of hiring. She added that the company will continue to invest in top talent.

Google's executives also responded to concerns that the advancement of AI may disrupt the company's search products since generative AI chatbots change the way people interact with the web. Google has embarked on a host of efforts to both augment its search tools with AI (Bard and Search Generative Experience) and to offer new, advanced large language models, like Gemini.

Is it a good time to buy Alphabet Inc Class A stock?

Only you can make the decision on the time to leap... but here's some supporting information and analysis.

Use our graph to track the performance of GOOGL stocks over time.

Share price volatility

Over the last 12 months, Alphabet Inc Class A's shares have ranged in value from as little as $115.35 up to $174.71. A popular way to gauge a stock's volatility is its "beta".

GOOGL.US volatility(beta: 1.02)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Alphabet Inc Class A's is 1.019. This would suggest that Alphabet Inc Class A's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

Historical closes compared with the last close of $174.11

1 week (2024-05-09)3.24%
1 month (2024-04-16)11.99%
3 months (2024-02-15)23.90%
6 months (2023-11-16)28.67%
1 year (2023-05-16)44.08%
2 years (2022-05-16)-92.53%
3 years (2021-05-16)-92.39%
5 years (2019-05-16)-85.10%

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

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Is Alphabet Inc Class A under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Alphabet Inc Class A P/E ratio, PEG ratio and EBITDA

Alphabet Inc Class A's current stock price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 26x. In other words, Alphabet Inc Class A stocks trade at around 26x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of November 09, 2023 (20.44). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Alphabet Inc Class A's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.6437. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alphabet Inc Class A's future profitability. By accounting for growth, it could also help you if you're comparing the stock prices of multiple high-growth companies.

Alphabet Inc Class A's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $109.7 billion.

The EBITDA is a measure of a Alphabet Inc Class A's overall financial performance and is widely used to measure a its profitability.

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