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Finder’s 2024 Investing Customer Satisfaction Awards

Find out the stock trading platforms that customers love based on our latest survey.

Our awards are decided by the only votes that really matter – yours. We asked customers to tell us about their experiences with their stock trading platform. We can now reveal which platforms were rated the best for customer satisfaction.

The winners

The winners and highly commended platforms were decided based on their overall customer satisfaction scores (star ratings) and their recommendation scores (the percentage of survey respondents who would recommend the brand to a friend).

Here are the winners of Finder’s Investing Customer Satisfaction Awards for 2024:


Finder Awards logo

Investing Customer Satisfaction Winner

Fidelity

Fidelity took the top spot in our investing category. It’s one of the largest brokers in the US, offering a user-friendly platform with low fees. In our survey, 95% of customers said that they would recommend Fidelity.

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Finder Awards logo

Investing Customer Satisfaction Highly Commended

Acorns

Acorns is a robo-advisor that helps beginners invest their spare change in low-cost ETFs. In our survey, 94% customers said they would recommend this provider.

Read review


Best platforms for investing: Customer satisfaction results in 2024

BrandOverall satisfactionCustomers who’d recommendReviewMore Info
Fidelity logo
Fidelity
★★★★★
4.2/5
95%Fidelity is one of the largest brokers in the US, offering a user-friendly platform with low fees. Customers praise its easy-to-use platform and mobile app, helpful customer service, variety of investment options and low fees. Read our review
Acorns logo
Acorns
★★★★★
4.1/5
94%Acorns is a robo-advisor that helps beginners invest their spare change in low-cost ETFs. Customers praise it as a great platform for long-term investing and beginners. Go to site
E-trade logo
E-Trade
★★★★★
4/5
94%E-Trade offers a strong trading platform with commission-free stocks, advanced tools and access to mutual funds, bonds and ETFs. Customers highlight that it’s easy to use, and praise its mobile app and customer service. Read our review
Charles Schwab logo
Charles Schwab
★★★★★
4/5
85%Charles Schwab is a full-service broker that offers easy-to-use trading platforms and complimentary premium research, analysis and insights. Customers highlight how easy it is to manage their portfolio and buy and sell trades. Read our review
SoFi logo
SoFi
★★★★★
3.9/5
92%SoFi is an online bank known for offering a range of products like its checking and savings hybrid account, investing, loans and more. Customers praise it as a one-stop-shop for their financial needs, savings and investments. Go to site
Vanguard logo
Vanguard
★★★★★
3.9/5
89%Vanguard Personal Advisor offers a range of investment choices and it’s known to offer low-cost fund investing. Customers praise its easy-to-navigate platform and low fees. Go to site
JPMorgan logo
JPMorgan
★★★★★
3.9/5
83%J.P. Morgan offers active investing with a diverse lineup of tradable assets and account types. Customers praise its reliability and customer service. Read our review
Robinhood logo
Robinhood
★★★★★
3.8/5
81%Robinhood’s trading platform offers industry-low fees and 24/7 support. Customers praise its easy-to-use platform and low fees. Go to site

Customer satisfaction ratings methodology

In December 2023, we ran a customer satisfaction survey where we asked people who use a share trading platform whether they’d recommend the provider to a friend. We received 2,944 responses from customers who told us how happy (or not) they were with their stock trading platform.

The survey asked respondents to rate how satisfied they were with their share trading platform on a scale from 1 to 5, and whether they would recommend the provider to a friend. We turned the results into star ratings and shortlisted the top-performing brands for our awards. Where there was a draw in terms of star ratings, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.

Investing ratings

★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our customer satisfaction scores (“Customers say”) are based on a survey of 2,944 responses, which was carried out in December 2023.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

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