How to buy stock in Wish (WISH)

E-commerce marketplace Wish completed its initial public offering, selling 46 million shares at $24 each. Shares of “WISH” opened at $22.75.

How to invest in Wish

Wish privately filed for its IPO with the US Securities and Exchange Commission (SEC) in August 2020. On November 20, it released its filing to the public.

ContextLogic Inc., known as Wish, went public under the Nasdaq under the ticker symbol WISH. Goldman Sachs, J.P. Morgan and BofA Securities, among others, were the underwriters on the deal.

The company went public at $24 for 46 million shares, raising a total of $1.1 billion in the IPO, bringing the company’s valuation to about $14 billion. The stock began trading on December 16. You’ll need a brokerage account to invest.

How to buy shares in Wish when it goes public

Once Wish goes public, you'll need a brokerage account to invest. Consider opening a brokerage account today so you're ready as soon as the stock hits the market.

1. Compare share trading platforms. If you're a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
3. Search for Wish. Find the stock by name or ticker symbol: WISH. Research its history to confirm it's a solid investment against your financial goals.
4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Wish reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market's ups and downs. You may be able to buy a fractional share of Wish, depending on your broker.
6. Check in on your investment. Congratulations, you own a part of Wish. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

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What we know about Wish’s balance sheet

According to Reuters, the company’s most recent valuation sat at $11.6 billion — but this was back in August 2019, following its Series H funding round led by General Atlantic. To date, Wish has raised $1.8 billion from private investors, including Peter Thiel’s Founders Fund and GGV Capital.

Wish investment risks

It’s no secret that e-commerce is doing well. Thanks to the recent migration of brick-and-mortar stores to e-commerce platforms, online marketplaces like Amazon, Etsy and Wayfair have recorded a significant uptick in sales. Will it last? It’s hard to say, but Wish isn’t the only e-commerce platform with its eye on an IPO.

ContextLogic, the parent of Wish, entered the market amid a slew of other tech-focused stock launches, including BigCommerce, Asana, Palantir, Airbnb and DoorDash. This influx of IPOs is a good indication of how the tech market tends to operate: It’s a highly competitive space filled with young, growth-oriented companies. And this type of competition can be dangerous.

While there’s room for growth, there’s also room for failure. In fact, it’s not unheard of for companies in this sector to fold overnight.

Wish compared

Wish is an e-commerce platform founded in 2010 and headquartered in San Francisco. More than 3 million products are purchased on Wish daily, and the online marketplace is host to over 1 million registered merchants. The platform specializes in low-cost consumer goods, including clothing, electronics, fashion jewelry and other novelty items.

Wish is not an accredited business with the Better Business Bureau (BBB), from which it receives an F rating for its collection of 3,200 complaints and for standing in violation of the BBB’s Code of Advertising, a set of nondeceptive advertising guidelines.

Results of similar IPOs

Here’s how competing e-commerce marketplaces fared after going public.

eBay (EBAY) is an e-commerce corporation headquartered in San Jose, California. It went public on the NASDAQ in 1998, trading at $0.79. It performed moderately well over the following decade. But it wasn’t until 2009 that the stock began to truly gain traction. The stock saw an all-time high of $59.27 in July 2020 and closed yesterday at $53.06.

Etsy (ETSY) is an e-commerce platform that acts as a marketplace for vendors of handmade wares. It started trading on the NASDAQ in 2015 at $27.58. The stock didn’t start to climb until early 2018, rising to an impressive peak of $135.06 in August 2020. It closed out the trading day yesterday at $190.76.

Overstock (OSTK) is an Internet retailer that specializes in furniture and home goods. It launched its stock on the NASDAQ in 1999, trading at $0.25. The stock saw minimal growth until early 2002, when it began to rise. The stock has seen its fair share of ups and downs, with two notable peaks in 2004 and 2018. It saw an all-time high of $121.09 in August 2020 and closed yesterday at $62.57.

Wayfair (W) is a home-goods retailer headquartered in Boston. It went public on the NYSE in 2014, trading at $32.18. The stock saw moderate growth for several years before it began to pick up in 2017. TThe stock hit rock bottom at $27.24 in March 2020 but rebounded to an all-time high of $340.66 just five months later. It closed out the trading day yesterday at $276.73.

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