How to buy Prudential Financial shares

Easy steps to invest in Prudential Financial stock in the UK.

Prudential Financial Inc (PRU) is a publicly traded insurance - life business based in the US which employs around 37,950 staff. Prudential Financial is listed on the NYSE and traded in US dollars. Its current price of $109.57 is 4.3% up on its price a month ago ($105.04).

How to buy shares in Prudential Financial

  1. Open a brokerage account. Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
  2. Fund your account. Add money to your account via bank transfer or debit card.
  3. Search the platform by ticker symbol. PRU in this case.
  4. Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
  5. Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Prudential Financial shares

Prudential Financial stock chart

Use our graph to track the performance of PRU stock over time.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.


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Is it a good time to buy Prudential Financial stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Prudential Financial's price performance, share price volatility, historical data and technicals.

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $109.57

1 week (2025-11-25) 1.48%
1 month (2025-11-03) 4.31%
3 months (2025-09-03) 0.67%
6 months (2025-06-03) 5.58%
1 year (2024-12-03) -12.97%
2 years (2023-12-03) 11.40%
3 years (2022-12-01) 1.76%
5 years (2020-12-03) 34.79%
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Is Prudential Financial under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Prudential Financial P/E ratio, PEG ratio and EBITDA.

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Prudential Financial's shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6064. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $3.5 billion (£2.7 billion).

The EBITDA is a measure of Prudential Financial's overall financial performance and is widely used to measure a its profitability.

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