How to buy Prudential Financial shares

Prudential Financial Inc (PRU) is a publicly traded insurance - life business based in the US which employs around 37,950 staff. Prudential Financial is listed on the NYSE and traded in US dollars. Its current price of $117.08 is 16.3% up on its price a month ago ($100.67).

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Is it a good time to buy Prudential Financial stock?

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Frequently asked questions

• Does Prudential Financial pay dividends?

  • Dividend yield
  • Forward yield
  • Payout ratio

  Dividend yield: 4.57% of stock value

  Forward annual dividend yield: 4.62% of stock value

  Dividend payout ratio: 38.33% of net profits

  Prudential Financial has recently paid out dividends equivalent to 4.57% of its share value annually.

  Prudential Financial has paid out, on average, around 38.33% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.62% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 4.62% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about 5.35 per share.

  While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

  Prudential Financial's most recent dividend payout was on 10 December 2025. To be eligible for the latest dividend you would need to have been a shareholder at 17 November 2025 (the "ex-dividend date").

• When does the fiscal year end for Prudential Financial?

  Prudential Financial's fiscal year ends in December.

• Where is Prudential Financial based?

  Prudential Financial's address is: 751 Broad Street, Newark, NJ, United States, 07102

• How do I sell Prudential Financial shares?

  It's as easy to sell Prudential Financial as it is to buy! Here's how to sell Prudential Financial shares that you already own.

  1. Open your investment app. If you've got one with desktop access, you can log in online
  2. Go to your portfolio. This should be in the main menu
  3. Find your shares. You may be able to search your portfolio
  4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
  5. Sell your Prudential Financial shares. Your investment platform will let you know when your shares are sold

• Can you buy Prudential Financial shares with a debit card?

  Most dealing providers will let you use your debit card to top up your account and buy shares. The main ways are with a debit card, bank transfer or with Apple/Google Pay.

• What's the easiest way to buy Prudential Financial shares?

  The easiest way to get hold of some Prudential Financial shares is to sign up for a share trading app and place a market order or basic order. This type of order tells the platform that you're interested, so it'll try to execute it as quickly as it can. It could take some time for the order to go through, especially if there's a lot of volatility in Prudential Financial shares.

• Do you need to complete a W8-BEN form if you want to invest in Prudential Financial?

  Yes. When you investing in a US stock, you need to complete a W8-BEN form to minimise your tax liability. Whether these are automatically handled for you depends on your broker, so it would be a good idea to check with them directly.

• What is the key financial information for Prudential Financial?

  Prudential Financial financials

  Revenue TTM	$57.6 billion
  Operating margin TTM	9.92%
  Gross profit TTM	$16.1 billion
  Return on assets TTM	0.27%
  Return on equity TTM	8.5%
  Profit margin	4.54%
  Book value	$91.72
  Market capitalisation The total market value Prudential Financial's outstanding shares	$41.4 billion

  TTM: trailing 12 months

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