Cheapest way to buy Prudential Financial shares in the UK

Prudential Financial Inc (PRU) is a publicly traded insurance - life business based in the US which employs around 37,950 staff. Prudential Financial is listed on the NYSE and traded in US dollars. Its current price of $104.11 is 1.7% down on its price a month ago ($105.87).

How to buy shares in Prudential Financial

Open a brokerage account. Choose from our top broker picks or compare brokers in depth. To trade US shares you'll need to complete a W8-BEN form – typically part of the sign-up process.
Fund your account. Add money to your account via bank transfer or debit card.
Search the platform by ticker symbol. PRU in this case.
Choose an order type. Place a market order (or limit order, if you want to try to hold out for a specific price) with your preferred number of shares or investment amount.
Submit the order. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Prudential Financial shares

We analysed all popular share dealing platforms in the UK using 35 data points and combined this with our expert insight from using the apps. The platforms we've selected as best for each category offer stand-out features or a unique combination of elements for a specific aspect of investing. If we show a "Promoted for" pick, it's been chosen from among our partners and is based on factors that include special features or offers, and the commission we receive. Keep in mind that our picks may not always be the best for you – it's important to compare for yourself. More details in our full methodology.

Prudential Financial stock chart

Use our graph to track the performance of PRU stock over time.

Fees calculator for buying Prudential Financial shares with popular apps

Find the cheapest way to buy Prudential Financial shares with our calculator. Bear in mind that both exchange rates and share prices fluctuate in real time, so the costs estimated here are just a guide (refer to platforms themselves for availability and exact pricing).

Quantity of shares

Finder Score	Account fee	Min. initial deposit	Trade cost	Link
9 Excellent	£0	$100	£785.42	Go to siteCapital at risk
9.1 Excellent	£0	£0	£787.29	Go to siteCapital at risk
9 Excellent	From £0	£0	£785.03	Go to siteCapital at risk
8.8 Great	£0	£0	£779.81	Go to siteCapital at risk
9.2 Excellent	£0	£0	£783.47	Go to siteCapital at risk
8.5 Great	£0 (0.45% for funds)	£1	£799.32	Go to siteCapital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Prudential Financial stock?

Review technicals and fundamentals to help you determine if now's a good time for you to invest.

Technical analysis

View Prudential Financial's price performance, share price volatility, historical data and technicals.

Quick verdict
Historical data

The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Historical closes compared with the last close of $104.11

1 week (2025-06-12)	1.11%
1 month (2025-05-19)	-1.66%
3 months (2025-03-19)	-6.02%
6 months (2024-12-19)	-11.64%
1 year (2024-06-19)	-11.05%
2 years (2023-06-19)	22.41%
3 years (2022-06-16)	13.86%
5 years (2020-06-18)	65.02%

Invest in Prudential Financial shares

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Capital at risk

Is Prudential Financial under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Prudential Financial P/E ratio, PEG ratio and EBITDA.

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 16x. In other words, Prudential Financial's shares trade at around 16x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of March 2025 (25.37). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.6775. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $2.8 billion (£2.1 billion).

The EBITDA is a measure of Prudential Financial's overall financial performance and is widely used to measure a its profitability.

Frequently asked questions

Dividend yield: 5.24% of stock value
Forward annual dividend yield: 5.24% of stock value
Dividend payout ratio: 40.4% of net profits

Prudential Financial has recently paid out dividends equivalent to 5.24% of its share value annually.

Prudential Financial has paid out, on average, around 40.4% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 5.24% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 5.24% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about 5.25 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 11 June 2025. To be eligible for the latest dividend you would need to have been a shareholder at 19 May 2025 (the "ex-dividend date").
It's as easy to sell Prudential Financial as it is to buy! Here's how to sell Prudential Financial shares that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your Prudential Financial shares. Your investment platform will let you know when your shares are sold

Prudential Financial financials

Revenue TTM	$60.4 billion
Operating margin TTM	6.83%
Gross profit TTM	$15.6 billion
Return on assets TTM	0.23%
Return on equity TTM	7.91%
Profit margin	3.8%
Book value	$84.41
Market capitalisation	$36.5 billion

TTM: trailing 12 months

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How to buy Prudential Financial shares

Easy steps to invest in Prudential Financial stock in the UK.

How to buy shares in Prudential Financial