Finder Savings Customer Satisfaction Awards 2024

Welcome to the Finder Savings Customer Satisfaction Awards 2024

Our customer satisfaction awards are decided by the only votes that really matter – yours. We asked customers of all the major UK savings providers to tell us about their experiences. Now we can reveal what they said.

The winners

The winners are based on both overall satisfaction scores (star ratings) and recommendation scores (the percentage of customers who said they’d recommend the brand to a friend).

And now, without further ado, here are the winners of Finder’s Savings Customer Satisfaction Awards for 2024 (*drum roll, please*).

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Marcus by Goldman Sachs took the top spot this year as its online savings accounts proved popular with customers. An impressive 100% of savings account holders that we surveyed would recommend the bank to a friend and its customer satisfaction rating was 4.9 out of 5.

Read our review of Marcus

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AA Savings was only just behind Marcus, earning itself a high commendation in our awards this year. It also scored 4.9 out of 5 stars and polled a “would recommend” score of 97% in our survey.

Read our review of AA Savings

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Best banks for savings customer satisfaction in 2024

Brand	Logo	Overall satisfaction	Customers who’d recommend	Review
Marcus		★★★★★	100%	Marcus by Goldman Sachs’ customers were impressed with its “ease of use” and competitive rates, the combination of which saw it score 4.9 out of 5 and an impressive would recommend score of 100%.	Read our review
AA Savings		★★★★★	97%	Better known for its breakdown and insurance services, AA Savings offers a good range of savings accounts. Customers praised its “straightforward” application process and “friendly customer service”, all of which contributed to its score of 4.9 out of 5.	Read our review
Virgin Money		★★★★★	95%	Virgin Money’s has a good variety of savings accounts available to new customers, as well as exclusive accounts linked to its current account. It scored 4.6 out of 5 and 95% of its customers would recommend it to a friend.	Read our review
Nationwide		★★★★★	94%	Not far behind Virgin Money, Nationwide also scored 4.6 out of 5. It offers its members exclusive savings accounts. Our survey found that customer’s recommended Nationwide for its “friendly” customer service and competitive interest rates.	Read our review
Yorkshire Building Society		★★★★★	93%	With Yorkshire Building Society, you can choose from a range of savings accounts including regular savers. The building society also has a series of savings pledges that look to support members by letting them know of new deals first. It also scored 4.6 out of 5.	Read our review
Santander		★★★★★	90%	High-street bank Santander comes with all the advantages of a big bank and offers a wide range of savings accounts. Customers particularly liked how easy it was to use and its decent rates of interest, scoring it 4.6 out of 5.	Visit Santander
Halifax		★★★★★	93%	Part of the wider Lloyds Banking Group, Halifax has several savings options, ranging from easy access accounts to fixed term savings. Customers in our survey higlighted its quick set up and ease of use, leading to a score of 4.3 out of 5.	Read our review
NatWest		★★★★★	88%	NatWest has savings accounts for every financial need. Its products range from regular savers, fixed rate ISAs to children’s savings accounts. It clear the bank promotes long-term loyalty, with some customers having held an account with the bank for multiple years. It scored 4.3 out of 5.	Read our review
Barclays		★★★★★	85%	Savings accounts by Barclays come recommended by 85% of its customers in our survey and scored 4.3 out of 5. Respondents highlighted its good customer service and decent interest rates.	Read our review
HSBC		★★★★★	93%	HSBC has lots of different savings accounts on its roster. Like other banks, there are accounts that have exclusive rates for its current account customers. It scored 4.1 out of 5, but achieved a would recommend score of 93%.	Read our review
Post Office		★★★★★	89%	Post Office offers both online and brand-based savings products, which makes it popular with customers who like it for its good customer service and “trustworthiness”. It posted a “would recommend” score of 89% and a final score of 4 out of 5.	Read our review
Tesco Money		★★★★★	80%	The financial arm of the supermarket, Tesco Bank has a range of different savings accounts including a good variety of fixed term savers. Respondents liked its “good” customer service and ease of use, resulting in its score of 3.8 out of 5.	Read our review

Customer satisfaction scores methodology

In December 2023, we ran a customer satisfaction survey on savings accounts. 750 people answered and told us how happy (or not) they were with their savings provider.

The survey asked respondents how satisfied they were with their savings accounts on a scale from 1 to 5, and also whether they would recommend their savings provider to a friend or not. We turned the results into stars and shortlisted the top-performing brands for our awards. Where there was a draw in terms of satisfaction stars, we used the recommendation score (the percentage of customers who said they would recommend the brand to a friend) as a tie-breaker.