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How to buy YouGov shares
Own YouGov shares in just a few minutes.
YouGov plc is an advertising agencies business based in the UK. YouGov shares (YOU.LSE) are listed on the London Stock Exchange (LSE) and all prices are listed in pence sterling. YouGov employs 1,146 staff and has a trailing 12-month revenue of around £152.4 million.
How to buy shares in YouGov
- Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
- Open your account. You'll need your ID, bank details and national insurance number.
- Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
- Search the platform for stock code: YOU in this case.
- Research YouGov shares. The platform should provide the latest information available.
- Buy your YouGov shares. It's that simple.
YouGov share price
Use our graph to track the performance of YOU stocks over time.YouGov shares at a glance
Information last updated 2021-01-24.
| Latest market close | N/Ap |
|---|---|
| 52-week range | 390.8166p - 1125p |
| 50-day moving average | 1009.0455p |
| 200-day moving average | 918.7022p |
| Wall St. target price | 580p |
| PE ratio | 127.0588 |
| Dividend yield | 0.05p (0.46%) |
| Earnings per share (TTM) | 8.5p |
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.
Is it a good time to buy YouGov stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Is YouGov under- or over-valued?
Valuing YouGov stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of YouGov's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
YouGov's P/E ratio
YouGov's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 127x. In other words, YouGov shares trade at around 127x recent earnings.
That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.
YouGov's EBITDA
YouGov's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £28.2 million.
The EBITDA is a measure of a YouGov's overall financial performance and is widely used to measure a its profitability.
YouGov financials
| Revenue TTM | £152.4 million |
|---|---|
| Operating margin TTM | 14.32% |
| Gross profit TTM | £129.1 million |
| Return on assets TTM | 7.59% |
| Return on equity TTM | 8.67% |
| Profit margin | 6.27% |
| Book value | 1.022p |
| Market capitalisation | £1.2 billion |
TTM: trailing 12 months
YouGov share dividends
Dividend payout ratio: 5555.56% of net profits
Recently YouGov has paid out, on average, around 5555.56% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.46% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), YouGov shareholders could enjoy a 0.46% return on their shares, in the form of dividend payments. In YouGov's case, that would currently equate to about 0.05p per share.
YouGov's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.
The latest dividend was paid out to all shareholders who bought their shares by 3 December 2020 (the "ex-dividend date").
Have YouGov's shares ever split?
YouGov's shares were split on a 5:1 basis on 11 April 2007. So if you had owned 1 share the day before before the split, the next day you'd have owned 5 shares. This wouldn't directly have changed the overall worth of your YouGov shares – just the quantity. However, indirectly, the new 80% lower share price could have impacted the market appetite for YouGov shares which in turn could have impacted YouGov's share price.
YouGov share price volatility
Over the last 12 months, YouGov's shares have ranged in value from as little as 390.8166p up to 1125p. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while YouGov's is 0.3498. This would suggest that YouGov's shares are less volatile than average (for this exchange).
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YouGov overview
YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, Mainland Europe, and the Asia Pacific. It operates through three divisions: Data Products, Data Services, and Custom Research. The Data Products division offers syndicated data products, which are available to clients on a subscription basis. The Data Services division provides clients with fast-turnaround services. The Custom Research division offers a range of quantitative and qualitative research services. The company is also involved in the software development and media production businesses, as well as provision of operations services. YouGov plc was founded in 2000 and is headquartered in London, the United Kingdom.
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