How to buy ViacomCBS (VIAC) shares in the UK

Learn how to easily invest in ViacomCBS shares.

ViacomCBS Inc
- $0.55 ( - 1.39%)

ViacomCBS Inc (VIAC) is a leading entertainment business based in the US. It opened the day at $39.51 after a previous close of $39.64. During the day the price has varied from a low of $39.22 to a high of $40.02. The latest price was $39.71 (25 minute delay). ViacomCBS is listed on the NASDAQ and employs 22,109 staff. All prices are listed in US Dollars.

How to buy shares in ViacomCBS

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: VIAC in this case.
  5. Research ViacomCBS shares. The platform should provide the latest information available.
  6. Buy your ViacomCBS shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted ViacomCBS's share price?

Since the stock market crash that started in February 2020, ViacomCBS's share price has had significant positive movement.

Its last market close was $38.92, which is 27.39% up on its pre-crash value of $28.26 and 285.35% up on the lowest point reached during the March 2020 crash when the shares fell as low as $10.1.

If you had bought $1,000 worth of ViacomCBS shares at the start of February 2020, those shares would have been worth $340.99 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,176.55.

ViacomCBS share price (NASDAQ:VIAC)

Use our graph to track the performance of VIAC stocks over time.

ViacomCBS shares at a glance

Information last updated 2021-08-20.
Previous close$39.64
Change %0.1766%
Information last updated 2021-10-10.
52-week range$26.4435 - $100.7894
50-day moving average$40.1715
200-day moving average$41.4959
Wall St. target price$52.07
PE ratio7.4747
Dividend yield$0.96 (2.41%)
Earnings per share (TTM)$5.326
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Invest in ViacomCBS shares with 0% commission

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Fees for buying 20x ViacomCBS shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £2.60
£580.38 total
Capital at risk
eToro Free Stocks logo £0 $50 £2.89
£580.67 total
Capital at risk
Fineco logo £0 No minimum £5.78
£583.56 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.06
£578.84 total
Capital at risk
Stake logo £0 £50 £2.95
£580.73 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £17.79
£595.57 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £16.71
£594.50 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £16.78
£594.56 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy ViacomCBS stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

ViacomCBS price performance over time

Historical closes compared with the last close of $39.71

1 week (2021-10-08) -0.25%
1 month (2021-09-16) -1.78%
3 months (2021-07-16) -1.44%
6 months (2021-04-16) 0.91%
1 year (2020-10-16) 42.13%
2 years (2019-10-16) 4.23%
3 years (2018-10-16) -27.87%
5 years (2016-10-14) -27.94%

Is ViacomCBS under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

ViacomCBS's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 7x. In other words, ViacomCBS shares trade at around 7x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

ViacomCBS's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.9025. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into ViacomCBS's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


ViacomCBS's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $5 billion (£3.6 billion).

The EBITDA is a measure of a ViacomCBS's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $26.7 billion
Operating margin TTM 17.28%
Gross profit TTM $10.3 billion
Return on assets TTM 5.42%
Return on equity TTM 18.51%
Profit margin 12.64%
Book value $31.111
Market capitalisation $25.9 billion

TTM: trailing 12 months

How to short and sell ViacomCBS shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "VIAC.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 41.9 million ViacomCBS shares held short by investors – that's known as the "short interest". This figure is 2.7% down from 43.1 million last month.

There are a few different ways that this level of interest in shorting ViacomCBS shares can be evaluated.

Short interest ratio (SIR)

ViacomCBS's "short interest ratio" (SIR) is the quantity of ViacomCBS shares currently shorted divided by the average quantity of ViacomCBS shares traded daily (recently around 10.3 million). ViacomCBS's SIR currently stands at 4.07. In other words for every 100,000 ViacomCBS shares traded daily on the market, roughly 4070 shares are currently held short.

However ViacomCBS's short interest can also be evaluated against the total number of ViacomCBS shares, or, against the total number of tradable ViacomCBS shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case ViacomCBS's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 ViacomCBS shares in existence, roughly 60 shares are currently held short) or 0.072% of the tradable shares (for every 100,000 tradable ViacomCBS shares, roughly 72 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against ViacomCBS.

Find out more about how you can short ViacomCBS stock.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like ViacomCBS.

Total ESG risk score

ViacomCBS's total ESG risk: 21.4

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and ViacomCBS's overall score of 21.4 (as at 01/01/2019) is pretty good – landing it in it in the 22nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like ViacomCBS is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

ViacomCBS's environmental score: 5.63/100

ViacomCBS's environmental score of 5.63 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that ViacomCBS is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

ViacomCBS's social score: 13.08/100

ViacomCBS's social score of 13.08 puts it squarely in the 7th percentile of companies rated in the same sector. This could suggest that ViacomCBS is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

ViacomCBS's governance score: 11.19/100

ViacomCBS's governance score puts it squarely in the 7th percentile of companies rated in the same sector. That could suggest that ViacomCBS is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

ViacomCBS's controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, ViacomCBS scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that ViacomCBS hasn't always managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

ViacomCBS Inc was last rated for ESG on: 2019-01-01.

Total ESG score 21.4
Total ESG percentile 21.82
Environmental score 5.63
Environmental score percentile 7
Social score 13.08
Social score percentile 7
Governance score 11.19
Governance score percentile 7
Level of controversy 3

ViacomCBS share dividends


Dividend yield: 2.41% of stock value


Forward annual dividend yield: 2.41% of stock value


Dividend payout ratio: 21.62% of net profits

ViacomCBS has recently paid out dividends equivalent to 2.41% of its share value annually.

ViacomCBS has paid out, on average, around 21.62% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.41% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 2.41% return on their shares, in the form of dividend payments. In ViacomCBS's case, that would currently equate to about $0.96 per share.

While ViacomCBS's payout ratio might seem low, this can signify that the company is investing more in its future growth.

ViacomCBS's most recent dividend payout was on 3 January 2022. The latest dividend was paid out to all shareholders who bought their shares by 14 December 2021 (the "ex-dividend date").

Share price volatility

Over the last 12 months, ViacomCBS's shares have ranged in value from as little as $26.4435 up to $100.7894. A popular way to gauge a stock's volatility is its "beta".

VIAC.US volatility(beta: 1.66)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while ViacomCBS's is 1.6619. This would suggest that ViacomCBS's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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ViacomCBS overview

In December 2019, Viacom and CBS Corporation merged and started using ViacomCBS as their corporate name.

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