How to buy Ulta Beauty shares | $268.43

Own Ulta Beauty shares in just a few minutes. Share price changes are updated daily.

Fact checked

Ulta Beauty, Inc (ULTA) is a leading specialty retail business based in the US. It opened the day at $272.01 after a previous close of $272.78. During the day the price has varied from a low of $266.565 to a high of $273.64. The latest price was $268.43 (25 minute delay). Ulta Beauty is listed on the NASDAQ and employs 18,000 staff. All prices are listed in US Dollars.

How to buy shares in Ulta Beauty

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ULTA in this case.
  5. Research Ulta Beauty shares. The platform should provide the latest information available.
  6. Buy your Ulta Beauty shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Ulta Beauty's share price?

Since the stock market crash in March caused by coronavirus, Ulta Beauty's share price has had significant negative movement.

Its last market close was $242, which is 19.17% down on its pre-crash value of $299.4 and 95.08% up on the lowest point reached during the March crash when the shares fell as low as $124.05.

If you had bought $1,000 worth of Ulta Beauty shares at the start of February 2020, those shares would have been worth $521.39 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $880.88.

Ulta Beauty share price

Use our graph to track the performance of ULTA stocks over time.

Ulta Beauty shares at a glance

Information last updated 2020-12-18.
Open$272.01
High$273.64
Low$266.565
Close$268.43
Previous close$272.78
Change $-4.35
Change % -1.595%
Volume 2,629,472
Information last updated 2020-12-27.
52-week range$124.05 - $304.65
50-day moving average $269.7477
200-day moving average $230.5436
Wall St. target price$299.46
PE ratio 65.9457
Dividend yield N/A (0%)
Earnings per share (TTM) $4.013
Promoted
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Invest in Ulta Beauty shares with 0% commission

Other fees may apply. Your capital is at risk.

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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Ulta Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Ulta Beauty price performance over time

Historical closes compared with the last close of $268.43

3 months (2020-10-16) 10.92%
6 months (2020-07-17) 32.23%

Is Ulta Beauty under- or over-valued?

Valuing Ulta Beauty stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Ulta Beauty's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Ulta Beauty's P/E ratio

Ulta Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 66x. In other words, Ulta Beauty shares trade at around 66x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Ulta Beauty's PEG ratio

Ulta Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 4.0881. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Ulta Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Ulta Beauty's EBITDA

Ulta Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $686.1 million (£0.0 million).

The EBITDA is a measure of a Ulta Beauty's overall financial performance and is widely used to measure a its profitability.

Ulta Beauty financials

Revenue TTM $6.3 billion
Operating margin TTM 6.14%
Gross profit TTM $3 billion
Return on assets TTM 4.9%
Return on equity TTM 12.27%
Profit margin 3.63%
Book value $32.92
Market capitalisation $14.9 billion

TTM: trailing 12 months

How to short and sell Ulta Beauty shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ULTA.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 2.5 million Ulta Beauty shares held short by investors – that's known as Ulta Beauty's "short interest". This figure is 3.2% up from 2.4 million last month.

There are a few different ways that this level of interest in shorting Ulta Beauty shares can be evaluated.

Ulta Beauty's "short interest ratio" (SIR)

Ulta Beauty's "short interest ratio" (SIR) is the quantity of Ulta Beauty shares currently shorted divided by the average quantity of Ulta Beauty shares traded daily (recently around 1.1 million). Ulta Beauty's SIR currently stands at 2.31. In other words for every 100,000 Ulta Beauty shares traded daily on the market, roughly 2310 shares are currently held short.

However Ulta Beauty's short interest can also be evaluated against the total number of Ulta Beauty shares, or, against the total number of tradable Ulta Beauty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Ulta Beauty's short interest could be expressed as 0.04% of the outstanding shares (for every 100,000 Ulta Beauty shares in existence, roughly 40 shares are currently held short) or 0.0523% of the tradable shares (for every 100,000 tradable Ulta Beauty shares, roughly 52 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Ulta Beauty.

Find out more about how you can short Ulta Beauty stock.

Ulta Beauty's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Ulta Beauty.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Ulta Beauty's total ESG risk score

Total ESG risk: 18.11

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Ulta Beauty's overall score of 18.11 (as at 01/01/2019) is excellent – landing it in it in the 12nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Ulta Beauty is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Ulta Beauty's environmental score

Environmental score: 3.74/100

Ulta Beauty's environmental score of 3.74 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Ulta Beauty's social score

Social score: 4.69/100

Ulta Beauty's social score of 4.69 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Ulta Beauty's governance score

Governance score: 4.17/100

Ulta Beauty's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Ulta Beauty is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Ulta Beauty's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Ulta Beauty scored a 1 out of 5 for controversy – the highest score possible, reflecting that Ulta Beauty has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Ulta Beauty, Inc was last rated for ESG on: 2019-01-01.

Total ESG score 18.11
Total ESG percentile 12.36
Environmental score 3.74
Environmental score percentile 2
Social score 4.69
Social score percentile 2
Governance score 4.17
Governance score percentile 2
Level of controversy 1

Ulta Beauty share dividends

We're not expecting Ulta Beauty to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Ulta Beauty share price volatility

Over the last 12 months, Ulta Beauty's shares have ranged in value from as little as $124.05 up to $304.65. A popular way to gauge a stock's volatility is its "beta".

ULTA.US volatility(beta: 1.7)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Ulta Beauty's is 1.6961. This would suggest that Ulta Beauty's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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Ulta Beauty overview

Ulta Beauty, Inc. operates as a beauty retailer in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and others, including nail products and accessories. It also provides private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products; and the Ulta Beauty branded gifts. As of May 2, 2020, the company operated 1,264 retail stores across 50 states. It also distributes its products through its Website, ulta.com. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was founded in 1990 and is based in Bolingbrook, Illinois.

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