How to buy Ulta Beauty (ULTA) shares in the UK

Learn how to easily invest in Ulta Beauty shares.

Ulta Beauty Inc
- $0.45 ( - 0.12%)

Ulta Beauty Inc (ULTA) is a leading specialty retail business based in the US. On 19 October Ulta Beauty shares plunged 10.58% to a closing position of $363.35. However, over the last 12 months, Ulta Beauty's share price has risen by an impressive 55.52% from $220.97. Ulta Beauty is listed on the NASDAQ and employs 16,000 staff. All prices are listed in US Dollars.

How to buy shares in Ulta Beauty

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ULTA in this case.
  5. Research Ulta Beauty shares. The platform should provide the latest information available.
  6. Buy your Ulta Beauty shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Ulta Beauty's share price?

Since the stock market crash that started in February 2020, Ulta Beauty's share price has had significant positive movement.

Its last market close was $371, which is 19.30% up on its pre-crash value of $299.4 and 199.07% up on the lowest point reached during the March 2020 crash when the shares fell as low as $124.05.

If you had bought $1,000 worth of Ulta Beauty shares at the start of February 2020, those shares would have been worth $521.39 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,350.44.

Ulta Beauty share price (NASDAQ:ULTA)

Use our graph to track the performance of ULTA stocks over time.

Ulta Beauty shares at a glance

Information last updated 2021-07-09.
Previous close$335.33
Change %2.4811%
Information last updated 2021-10-22.
52-week range$200.5 - $414.98
50-day moving average$378.3377
200-day moving average$348.7167
Wall St. target price$430.8
PE ratio28.6594
Dividend yieldN/A (0%)
Earnings per share (TTM)$12.957
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Invest in Ulta Beauty shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 5x Ulta Beauty shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £5.60
£1,249.61 total
Capital at risk
eToro Free Stocks logo £0 $50 £6.22
£1,250.23 total
Capital at risk
Fineco logo £0 No minimum £12.44
£1,256.45 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.68
£1,245.69 total
Capital at risk
Stake logo £0 £50 £6.23
£1,250.25 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £24.40
£1,268.42 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £26.66
£1,270.68 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £25.06
£1,269.08 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Ulta Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Ulta Beauty under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Ulta Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 29x. In other words, Ulta Beauty shares trade at around 29x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

PEG ratio

Ulta Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.7253. A PEG ratio below 1 can be interpreted as meaning the shares are not overvalued given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Ulta Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Ulta Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $1.4 billion (£1 billion).

The EBITDA is a measure of a Ulta Beauty's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $7.7 billion
Operating margin TTM 14.56%
Gross profit TTM $2.3 billion
Return on assets TTM 13.33%
Return on equity TTM 39.86%
Profit margin 9.5%
Book value $34.526
Market capitalisation $20.2 billion

TTM: trailing 12 months

How to short and sell Ulta Beauty shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ULTA.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 1.5 million Ulta Beauty shares held short by investors – that's known as the "short interest". This figure is 14.8% down from 1.8 million last month.

There are a few different ways that this level of interest in shorting Ulta Beauty shares can be evaluated.

Short interest ratio (SIR)

Ulta Beauty's "short interest ratio" (SIR) is the quantity of Ulta Beauty shares currently shorted divided by the average quantity of Ulta Beauty shares traded daily (recently around 590675.67567568). Ulta Beauty's SIR currently stands at 2.59. In other words for every 100,000 Ulta Beauty shares traded daily on the market, roughly 2590 shares are currently held short.

However Ulta Beauty's short interest can also be evaluated against the total number of Ulta Beauty shares, or, against the total number of tradable Ulta Beauty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Ulta Beauty's short interest could be expressed as 0.03% of the outstanding shares (for every 100,000 Ulta Beauty shares in existence, roughly 30 shares are currently held short) or 0.0324% of the tradable shares (for every 100,000 tradable Ulta Beauty shares, roughly 32 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Ulta Beauty.

Find out more about how you can short Ulta Beauty stock.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Ulta Beauty.

Total ESG risk score

Ulta Beauty's total ESG risk: 18.11

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Ulta Beauty's overall score of 18.11 (as at 01/01/2019) is excellent – landing it in it in the 12nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Ulta Beauty is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Ulta Beauty's environmental score: 3.74/100

Ulta Beauty's environmental score of 3.74 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Ulta Beauty's social score: 4.69/100

Ulta Beauty's social score of 4.69 puts it squarely in the 2nd percentile of companies rated in the same sector. This could suggest that Ulta Beauty is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Ulta Beauty's governance score: 4.17/100

Ulta Beauty's governance score puts it squarely in the 2nd percentile of companies rated in the same sector. That could suggest that Ulta Beauty is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Ulta Beauty's controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Ulta Beauty scored a 1 out of 5 for controversy – the highest score possible, reflecting that Ulta Beauty has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Ulta Beauty Inc was last rated for ESG on: 2019-01-01.

Total ESG score 18.11
Total ESG percentile 12.36
Environmental score 3.74
Environmental score percentile 2
Social score 4.69
Social score percentile 2
Governance score 4.17
Governance score percentile 2
Level of controversy 1

Ulta Beauty share dividends

We're not expecting Ulta Beauty to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, Ulta Beauty's shares have ranged in value from as little as $200.5 up to $414.98. A popular way to gauge a stock's volatility is its "beta".

ULTA.US volatility(beta: 1.69)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Ulta Beauty's is 1.6947. This would suggest that Ulta Beauty's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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