How to buy Sumo Group shares

Sumo Group Plc (SUMO) is a publicly traded electronic gaming and multimedia business based in the UK. It opened the day at 387.3675p after a previous close of 394p. During the day the price has varied from a low of 387.3675p to a high of 397p. The latest price was 395.5p (25 minute delay). Sumo Group is listed on the London Stock Exchange (LSE) and employs 989 staff. All prices are listed in pence sterling.

How to buy shares in Sumo Group

Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
Open your account. You'll need your ID, bank details and national insurance number.
Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
Search the platform for stock code: SUMO in this case.
Research Sumo Group shares. The platform should provide the latest information available.
Buy your Sumo Group shares. It's that simple.

The whole process can take as little as 15 minutes. You'll need a smartphone or computer, an internet connection, your passport or driving licence and a means of payment.

Our top picks for where to buy Sumo Group shares:

Best for

Beginner investments

Best for

Beginners

Best for

0% commission

BEST FOR

Transfer bonus

To choose the best investment app for each category, our experts analysed 83 different metrics for the investment platforms we've reviewed on our site. We've hand-picked the metrics we think are important for each category to help us find the best in 17 categories among our high-scoring partners. There are also "promoted" picks on some pages. They're based on factors that include special features or offers and the commission we receive. It's important to compare the full range of platforms available and keep in mind our picks may not always be the best fit for you.

Fees for buying 100x Sumo Group shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Customer rating	Platform fee	Min. initial deposit	Trading fee estimate
★★★★★	£0 - £9.99	No minimum	£0.00 £395.50 total	Go to site Capital at risk
★★★★★	£0	$50	£0.00 £395.50 total	Go to site Capital at risk
★★★★★	£0	£250	£8.00 £403.50 total	Go to site Capital at risk
Not yet rated	£0	No minimum	£0.00 £395.50 total	Go to site Capital at risk
★★★★★	£0	£1	£11.95 £407.45 total	Go to site Capital at risk
★★★★★	£0	No minimum	£1.79 £397.29 total	Read review Capital at risk

Full comparison of share dealing platforms

These providers cover a wide range of stocks, but we can't guarantee they'll all offer this stock.

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Alternative ways to invest in Sumo Group

Buying shares in just one company can leave you more exposed to unexpected swings in the market than if you have a range of investments - a "diversified portfolio". Experts generally recommend having a broad mix of assets and funds that hold a ready-made portfolio of at least 50 different companies' shares, on the basis that drops in the value of some will be offset by rises elsewhere.
Sumo Group is a major part of the LSE index, so it's included in many global funds and investment trusts, as well as tracker-style exchange traded funds (ETFs).

Is it a good time to buy Sumo Group stock?

Only you can make the decision on the time to leap. The gauge below shows real-time ratings that are based on 26 popular indicators such as moving averages, for specific time periods. It's not a recommendation but is simply technical analysis that can form part of your research.

Finder might not agree with the analysis and we take no responsibility. We also give no representations or warranty on the accuracy or completeness of the information provided on this page.

Use our graph to track the performance of SUMO stocks over time.
Share price volatility

Over the last 12 months, Sumo Group's shares have ranged in value from as little as 0p up to 0p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Sumo Group's is 0.8613. This would suggest that Sumo Group's shares are less volatile than average (for this exchange).

2 years (2021-05-28)	3.26%
3 years (2020-05-29)	108.16%
5 years (2018-05-31)	184.53%

Invest in Sumo Group shares with IG

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More than 13,000 shares to invest in
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Capital at risk

Is Sumo Group under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value. Check out the Sumo Group P/E ratio, PEG ratio and EBITDA

P/E ratio
Sumo Group EBITDA

Sumo Group's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 394x. In other words, Sumo Group shares trade at around 394x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Sumo Group's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £17.5 million.

The EBITDA is a measure of a Sumo Group's overall financial performance and is widely used to measure a its profitability.

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Frequently asked questions

It's as easy to sell Sumo Group as it is to buy! Here's how to sell Sumo Group that you already own.
1. Open your investment app. If you've got one with desktop access, you can log in online
2. Go to your portfolio. This should be in the main menu
3. Find your shares. You may be able to search your portfolio
4. Choose how many you'd like to sell. You'll be able to review the price and see how much you'll receive
5. Sell your Sumo Group shares. Your investment platform will let you know when your shares are sold

Financials

Revenue TTM	£93.1 million
Operating margin TTM	11.18%
Gross profit TTM	£24.5 million
Return on assets TTM	5.11%
Return on equity TTM	2.87%
Profit margin	2.39%
Book value	0.578p
Market capitalisation	£877.9 million

TTM: trailing 12 months

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How to buy Sumo Group shares

Learn how to easily invest in Sumo Group shares.

How to buy shares in Sumo Group

Our top picks for where to buy Sumo Group shares:

How we chose our best trading apps

Fees for buying 100x Sumo Group shares with popular platforms

Alternative ways to invest in Sumo Group

Invest in Sumo Group via a fund

Is it a good time to buy Sumo Group stock?

See the technical analysis gauge

See Sumo Group share price (LSE:SUMO)

What's Sumo Group price performance over time?

Invest in Sumo Group shares with IG

Is Sumo Group under- or over-valued?

Sign up for expert share trading insights

Frequently asked questions

Does Sumo Group pay dividends?

How many people work for Sumo Group?

When does the fiscal year end for Sumo Group?

Where is Sumo Group based?

What is Sumo Group's ISIN number?

How to sell Sumo Group shares

Can you buy Sumo Group shares with a debit card?

What's the easiest way to buy Sumo Group shares?

Do you need to complete a W8-BEN form if you want to invest in Sumo Group

What is the key financial information for Sumo Group?

Can I buy Sumo Group shares with eToro?

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