How to buy Salesforce (CRM) shares in the UK

Learn how to easily invest in Salesforce shares.

salesforce.com inc (CRM) is a leading software-application business based in the US. In the week up to 9 January Salesforce shares plunged 10.16% to a closing position of $228.31. However, over the last 12 months, Salesforce's share price has risen by 1.27% from $223.44. Salesforce is listed on the NYSE and employs 69,530 staff. All prices are listed in US Dollars.

How to buy shares in Salesforce

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: CRM in this case.
  5. Research Salesforce shares. The platform should provide the latest information available.
  6. Buy your Salesforce shares. It's that simple.
The whole process can take as little as 15 minutes.

Fees for buying 5x Salesforce shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £4.25
£854.83 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £2.13
£852.71 total
Capital at risk
Stake logo £0 £50 £4.25
£854.83 total
Capital at risk
IG Share Dealing logo £0 £250 £11.65
£862.23 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £20.46
£871.04 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £20.75
£871.33 total
Capital at risk
Fineco logo £0 No minimum £8.51
£859.09 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £20.13
£870.71 total
Capital at risk

Full comparison of share dealing platforms

Salesforce share price (NYSE:CRM)

Use our graph to track the performance of CRM stocks over time.

Is it a good time to buy Salesforce stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

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Other fees apply. Your capital is at risk.

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  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is Salesforce under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Salesforce's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 127x. In other words, Salesforce shares trade at around 127x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

PEG ratio

Salesforce's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.5123. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Salesforce's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

EBITDA

Salesforce's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $3.4 billion (£2.5 billion).

The EBITDA is a measure of a Salesforce's overall financial performance and is widely used to measure a its profitability.

How has coronavirus impacted Salesforce's share price?

Since the stock market crash that started in February 2020, Salesforce's share price has had significant positive movement.

Its last market close was $226.27, which is 16.25% up on its pre-crash value of $189.5 and 96.26% up on the lowest point reached during the March 2020 crash when the shares fell as low as $115.29.

If you had bought $1,000 worth of Salesforce shares at the start of February 2020, those shares would have been worth $757.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,219.60.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Salesforce.

Total ESG risk score

Salesforce's total ESG risk: 13.24

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Salesforce's overall score of 13.24 (as at 01/01/2019) is excellent – landing it in it in the 6th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Salesforce is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Salesforce's environmental score: 0.97/100

Salesforce's environmental score of 0.97 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Salesforce's social score: 5.99/100

Salesforce's social score of 5.99 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Salesforce is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Salesforce's governance score: 4.28/100

Salesforce's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Salesforce is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Salesforce's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Salesforce scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Salesforce has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

salesforce.com inc was last rated for ESG on: 2019-01-01.

Total ESG score 13.24
Total ESG percentile 5.72
Environmental score 0.97
Environmental score percentile 4
Social score 5.99
Social score percentile 4
Governance score 4.28
Governance score percentile 4
Level of controversy 2

Salesforce shares at a glance

Information last updated 2022-01-15.
Latest market close$226.27
52-week range$201.51 - $311.75
50-day moving average$269.9862
200-day moving average$254.3789
Wall St. target price$324.13
PE ratio127.1892
Dividend yieldN/A (0%)
Earnings per share (TTM)$1.818

Do Salesforce shares pay dividends?

We're not expecting Salesforce to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, Salesforce's shares have ranged in value from as little as $201.51 up to $311.75. A popular way to gauge a stock's volatility is its "beta".

CRM.US volatility(beta: 1.05)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Salesforce's is 1.0492. This would suggest that Salesforce's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).

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