How to buy Rentokil Initial shares | 524.4p

Own Rentokil Initial shares in just a few minutes. Share price changes are updated daily.

Fact checked

Rentokil Initial plc (RTO) is a leading specialty business services business based in the UK. It opened the day at 512.2p after a previous close of 513p. During the day the price has varied from a low of 512.2p to a high of 525.2384p. The latest price was 524.4p (25 minute delay). Rentokil Initial is listed on the London Stock Exchange (LSE) and employs 43,000 staff. All prices are listed in pence sterling.

How to buy shares in Rentokil Initial

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: RTO in this case.
  5. Research Rentokil Initial shares. The platform should provide the latest information available.
  6. Buy your Rentokil Initial shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Rentokil Initial's share price?

Since the stock market crash in March caused by coronavirus, Rentokil Initial's share price has had significant positive movement.

Its last market close was 539.2p, which is 5.71% up on its pre-crash value of 508.4p and 86.45% up on the lowest point reached during the March crash when the shares fell as low as 289.2p.

If you had bought £1,000 worth of Rentokil Initial shares at the start of February 2020, those shares would have been worth £747.39 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £1,123.80.

Rentokil Initial share price

Use our graph to track the performance of RTO stocks over time.

Rentokil Initial shares at a glance

Information last updated 2020-12-18.
Previous close513p
Change 11.4p
Change % 2.222%
Volume 5,100,703
Information last updated 2020-12-26.
52-week range286.5228p - 578.6p
50-day moving average 511.5829p
200-day moving average 527.3951p
Wall St. target price371.77p
PE ratio 39.0923
Dividend yield 0.05p (1.18%)
Earnings per share (TTM) 13p
eToro Free Stocks

Invest in Rentokil Initial shares with 0% commission

Other fees may apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • If your trades get copied you can earn extra money
  • Create an account today in a few minutes

Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Hargreaves Lansdown Fund and Share Account
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.

Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
Over 2,000 funds
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
No minimum
4 portfolios
Moneybox Pension
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.

Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Rentokil Initial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Rentokil Initial price performance over time

Historical closes compared with the last close of 524.4p

1 week (2021-01-08) -3.89%
1 month (2020-12-16) 2.46%
3 months (2020-10-16) -2.74%
6 months (2020-07-17) -5.41%
1 year (2020-01-15) 12.94%
2 years (2019-01-15) 53.24%
3 years (2018-01-15) 69.82%
5 years (2016-01-15) 243.87%

Is Rentokil Initial under- or over-valued?

Valuing Rentokil Initial stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Rentokil Initial's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Rentokil Initial's P/E ratio

Rentokil Initial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 39x. In other words, Rentokil Initial shares trade at around 39x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Rentokil Initial's PEG ratio

Rentokil Initial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.67. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rentokil Initial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Rentokil Initial's EBITDA

Rentokil Initial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £479.5 million.

The EBITDA is a measure of a Rentokil Initial's overall financial performance and is widely used to measure a its profitability.

Rentokil Initial financials

Revenue TTM £2.7 billion
Operating margin TTM 10.19%
Gross profit TTM £2.1 billion
Return on assets TTM 4.28%
Return on equity TTM 25.15%
Profit margin 8.98%
Book value 0.579p
Market capitalisation £9.4 billion

TTM: trailing 12 months

Rentokil Initial's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Rentokil Initial.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Rentokil Initial's total ESG risk score

Total ESG risk: 13.78

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Rentokil Initial's overall score of 13.78 (as at 01/01/2019) is excellent – landing it in it in the 12nd percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Rentokil Initial is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Rentokil Initial's environmental score

Environmental score: 7.6/100

Rentokil Initial's social score

Social score: 0.66/100

Rentokil Initial's governance score

Governance score: 2.52/100

Rentokil Initial's controversy score

Controversy score: 1/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Rentokil Initial scored a 1 out of 5 for controversy – the highest score possible, reflecting that Rentokil Initial has managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Rentokil Initial plc was last rated for ESG on: 2019-01-01.

Total ESG score 13.78
Total ESG percentile 11.54
Environmental score 7.6
Social score 0.66
Governance score 2.52
Level of controversy 1

Rentokil Initial share dividends

Dividend payout ratio: 2600% of net profits

Recently Rentokil Initial has paid out, on average, around 2600% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.18% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Rentokil Initial shareholders could enjoy a 1.18% return on their shares, in the form of dividend payments. In Rentokil Initial's case, that would currently equate to about 0.05p per share.

Rentokil Initial's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 9 April 2020 (the "ex-dividend date").

Have Rentokil Initial's shares ever split?

Rentokil Initial's shares were split on a 2:1 basis on 19 May 1997. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Rentokil Initial shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Rentokil Initial shares which in turn could have impacted Rentokil Initial's share price.

Rentokil Initial share price volatility

Over the last 12 months, Rentokil Initial's shares have ranged in value from as little as 286.5228p up to 578.6p. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Rentokil Initial's is 0.4233. This would suggest that Rentokil Initial's shares are less volatile than average (for this exchange).

Win £500 to get your trading started

Subscribe to trending stock alerts for a chance to win

By submitting, you agree to the Finder Privacy and Cookies Policy and Terms of Use

Rentokil Initial overview

Rentokil Initial plc, through its subsidiaries, provides route-based services in North America, the United Kingdom, rest of Europe, Asia, the Pacific, and internationally. It offers a range of pest control services from rodents to flying and crawling insects, as well as to other forms of wildlife management for commercial and residential customers. The company also provides hygiene services, including the provision and maintenance of products, such as air fresheners, sanitizers, feminine hygiene units, hand dryers, paper and linen towel dispensers, soap and hand sanitizer dispensers, toilet paper dispensers, and floor protection mats. In addition, it engages in the supply and laundering of workwear, uniforms, cleanroom uniforms, and protective equipment. Further, the company installs and services interior and exterior plant displays, flowers, replica foliage, Christmas decorations, and ambient scenting for commercial businesses; offers property care services consisting of damp proofing, property conservation, and woodworm and wood rot treatment; and provides a range of specialized deep cleaning, and specialist industrial cleaning and disinfection services, including the professional and discreet disinfection of areas that have been exposed to bio-hazardous situations, such as crime and trauma scenes, prison cells, void properties, emergency vehicles, and healthcare establishments. Additionally, it offers a range of healthcare waste management services comprising the collection, disposal, and recycling of hazardous and offensive waste produced by businesses and organizations associated with the provision of healthcare; and color-coded sharps disposal bins to deal with various types of waste. Rentokil Initial plc was founded in 1903 and is headquartered in Camberley, the United Kingdom.

Frequently asked questions

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site