How to buy Rent-A-Center (RCII) shares in the UK

Learn how to easily invest in Rent-A-Center shares.

Rent-A-Center Inc
+ $0.64 ( + 1.13%)

Rent-A-Center Inc (RCII) is a leading rental and leasing services business based in the US. In the week up to 22 October Rent-A-Center shares surged 8.54% to a closing position of $57.45. Over the last 12 months, Rent-A-Center's share price has risen by an impressive 62.39% from $32.76. Rent-A-Center is listed on the NASDAQ and employs 14,320 staff. All prices are listed in US Dollars.

How to buy shares in Rent-A-Center

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: RCII in this case.
  5. Research Rent-A-Center shares. The platform should provide the latest information available.
  6. Buy your Rent-A-Center shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Rent-A-Center's share price?

Since the stock market crash that started in February 2020, Rent-A-Center's share price has had significant positive movement.

Its last market close was $57.45, which is 56.64% up on its pre-crash value of $24.91 and 391.45% up on the lowest point reached during the March 2020 crash when the shares fell as low as $11.69.

If you had bought $1,000 worth of Rent-A-Center shares at the start of February 2020, those shares would have been worth $428.12 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,037.75.

Rent-A-Center share price (NASDAQ:RCII)

Use our graph to track the performance of RCII stocks over time.

Rent-A-Center shares at a glance

Information last updated 2021-07-09.
Previous close$51.31
Change %3.6835%
Information last updated 2021-10-16.
52-week range$29.1986 - $67.4096
50-day moving average$59.2811
200-day moving average$58.1534
Wall St. target price$75.25
PE ratio14.5213
Dividend yield$1.2 (2.23%)
Earnings per share (TTM)$3.645
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Fees for buying 10x Rent-A-Center shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £1.74
£388.40 total
Capital at risk
eToro Free Stocks logo £0 $50 £1.93
£388.59 total
Capital at risk
Fineco logo £0 No minimum £3.87
£390.52 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £0.84
£387.50 total
Capital at risk
Stake logo £0 £50 £1.96
£388.62 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £15.85
£402.50 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £13.82
£400.48 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £14.36
£401.02 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Rent-A-Center stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Rent-A-Center under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Rent-A-Center's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, Rent-A-Center shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

Rent-A-Center's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 30.09. Higher PEG ratios such as this can be interpreted as meaning the shares offer worse value given the current rate of growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Rent-A-Center's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Rent-A-Center's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $474.8 million (£0.0 million).

The EBITDA is a measure of a Rent-A-Center's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $3.7 billion
Operating margin TTM 10.16%
Gross profit TTM $1.7 billion
Return on assets TTM 10.08%
Return on equity TTM 34.18%
Profit margin 6.13%
Book value $12.417
Market capitalisation $3.5 billion

TTM: trailing 12 months

How to short and sell Rent-A-Center shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "RCII.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 1.5 million Rent-A-Center shares held short by investors – that's known as the "short interest". This figure is 0.3% up from 1.5 million last month.

There are a few different ways that this level of interest in shorting Rent-A-Center shares can be evaluated.

Short interest ratio (SIR)

Rent-A-Center's "short interest ratio" (SIR) is the quantity of Rent-A-Center shares currently shorted divided by the average quantity of Rent-A-Center shares traded daily (recently around 490148.84488449). Rent-A-Center's SIR currently stands at 3.03. In other words for every 100,000 Rent-A-Center shares traded daily on the market, roughly 3030 shares are currently held short.

However Rent-A-Center's short interest can also be evaluated against the total number of Rent-A-Center shares, or, against the total number of tradable Rent-A-Center shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Rent-A-Center's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Rent-A-Center shares in existence, roughly 20 shares are currently held short) or 0.0245% of the tradable shares (for every 100,000 tradable Rent-A-Center shares, roughly 25 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Rent-A-Center.

Find out more about how you can short Rent-A-Center stock.

Rent-A-Center share dividends


Dividend yield: 2.23% of stock value


Forward annual dividend yield: 2.34% of stock value


Dividend payout ratio: 24.7% of net profits

Rent-A-Center has recently paid out dividends equivalent to 2.23% of its share value annually.

Rent-A-Center has paid out, on average, around 24.7% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 2.34% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 2.34% return on their shares, in the form of dividend payments. In Rent-A-Center's case, that would currently equate to about $1.2 per share.

While Rent-A-Center's payout ratio might seem low, this can signify that the company is investing more in its future growth.

Rent-A-Center's most recent dividend payout was on 19 October 2021. The latest dividend was paid out to all shareholders who bought their shares by 27 September 2021 (the "ex-dividend date").

Have Rent-A-Center's shares ever split?

Rent-A-Center's shares were split on a 5:2 basis on 2 September 2003. So if you had owned 2 shares the day before before the split, the next day you'd have owned 5 shares. This wouldn't directly have changed the overall worth of your Rent-A-Center shares – just the quantity. However, indirectly, the new 60% lower share price could have impacted the market appetite for Rent-A-Center shares which in turn could have impacted Rent-A-Center's share price.

Share price volatility

Over the last 12 months, Rent-A-Center's shares have ranged in value from as little as $29.1986 up to $67.4096. A popular way to gauge a stock's volatility is its "beta".

RCII.US volatility(beta: 1.6)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Rent-A-Center's is 1.6021. This would suggest that Rent-A-Center's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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