How to buy Prudential Financial (PRU) shares in the UK

Learn how to easily invest in Prudential Financial shares.

Prudential Financial Inc
+ $0.81 ( + 0.74%)

Prudential Financial Inc (PRU) is a leading insurance-life business based in the US. It opened the day at $110.8 after a previous close of $109.78. During the day the price has varied from a low of $110.31 to a high of $111.49. The latest price was $110.59 (25 minute delay). Prudential Financial is listed on the NYSE and employs 41,671 staff. All prices are listed in US Dollars.

How to buy shares in Prudential Financial

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: PRU in this case.
  5. Research Prudential Financial shares. The platform should provide the latest information available.
  6. Buy your Prudential Financial shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Prudential Financial's share price?

Since the stock market crash that started in February 2020, Prudential Financial's share price has had significant positive movement.

Its last market close was $110.59, which is 16.27% up on its pre-crash value of $92.6 and 186.35% up on the lowest point reached during the March 2020 crash when the shares fell as low as $38.62.

If you had bought $1,000 worth of Prudential Financial shares at the start of February 2020, those shares would have been worth $428.67 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,208.75.

Prudential Financial share price (NYSE:PRU)

Use our graph to track the performance of PRU stocks over time.

Prudential Financial shares at a glance

Information last updated 2021-10-15.
Previous close$109.78
Change %0.7378%
Information last updated 2021-10-16.
52-week range$57.3995 - $111.91
50-day moving average$105.4823
200-day moving average$102.9064
Wall St. target price$111.18
PE ratio6.0774
Dividend yield$4.5 (4.1%)
Earnings per share (TTM)$18.197
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Invest in Prudential Financial shares with 0% commission

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Fees for buying 5x Prudential Financial shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £1.81
£404.08 total
Capital at risk
eToro Free Stocks logo £0 $50 £2.01
£404.28 total
Capital at risk
Fineco logo £0 No minimum £4.02
£406.29 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £0.84
£403.11 total
Capital at risk
Stake logo £0 £50 £2.03
£404.30 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £15.99
£418.26 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £14.04
£416.31 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £14.54
£416.81 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Prudential Financial stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Prudential Financial price performance over time

Historical closes compared with the last close of $110.59

1 week (2021-10-07) 1.94%
1 month (2021-09-17) 7.22%
3 months (2021-07-16) 12.01%
6 months (2021-04-16) 11.84%
1 year (2020-10-16) 66.88%
2 years (2019-10-17) 23.73%
3 years (2018-10-17) 10.92%
5 years (2016-10-17) 30.86%

Is Prudential Financial under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Prudential Financial's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 6x. In other words, Prudential Financial shares trade at around 6x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

PEG ratio

Prudential Financial's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.5121. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Prudential Financial's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


Prudential Financial's EBITDA (earnings before interest, taxes, depreciation and amortisation) is a whopping $8.7 billion (£6.3 billion).

The EBITDA is a measure of a Prudential Financial's overall financial performance and is widely used to measure a its profitability.


Revenue TTM $64.3 billion
Operating margin TTM 13.27%
Gross profit TTM $13.6 billion
Return on assets TTM 0.58%
Return on equity TTM 11.55%
Profit margin 11.34%
Book value $163.011
Market capitalisation $42.7 billion

TTM: trailing 12 months

How to short and sell Prudential Financial shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "PRU.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 6.4 million Prudential Financial shares held short by investors – that's known as the "short interest". This figure is 6.4% down from 6.8 million last month.

There are a few different ways that this level of interest in shorting Prudential Financial shares can be evaluated.

Short interest ratio (SIR)

Prudential Financial's "short interest ratio" (SIR) is the quantity of Prudential Financial shares currently shorted divided by the average quantity of Prudential Financial shares traded daily (recently around 1.9 million). Prudential Financial's SIR currently stands at 3.29. In other words for every 100,000 Prudential Financial shares traded daily on the market, roughly 3290 shares are currently held short.

However Prudential Financial's short interest can also be evaluated against the total number of Prudential Financial shares, or, against the total number of tradable Prudential Financial shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Prudential Financial's short interest could be expressed as 0.02% of the outstanding shares (for every 100,000 Prudential Financial shares in existence, roughly 20 shares are currently held short) or 0.0166% of the tradable shares (for every 100,000 tradable Prudential Financial shares, roughly 17 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Prudential Financial.

Find out more about how you can short Prudential Financial stock.

Environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Prudential Financial.

Total ESG risk score

Prudential Financial's total ESG risk: 17.58

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Prudential Financial's overall score of 17.58 (as at 01/01/2019) is pretty good – landing it in it in the 21st percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Prudential Financial is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Environmental score

Prudential Financial's environmental score: 0.62/100

Prudential Financial's environmental score of 0.62 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Social score

Prudential Financial's social score: 11.32/100

Prudential Financial's social score of 11.32 puts it squarely in the 1st percentile of companies rated in the same sector. This could suggest that Prudential Financial is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Governance score

Prudential Financial's governance score: 7.64/100

Prudential Financial's governance score puts it squarely in the 1st percentile of companies rated in the same sector. That could suggest that Prudential Financial is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Controversy score

Prudential Financial's controversy score: 2/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. A high-profile company, Prudential Financial scored a 2 out of 5 for controversy – the second-highest score possible, reflecting that Prudential Financial has, for the most part, managed to keep its nose clean.

Environmental, social, and governance (ESG) summary

Prudential Financial Inc was last rated for ESG on: 2019-01-01.

Total ESG score 17.58
Total ESG percentile 21.14
Environmental score 0.62
Environmental score percentile 1
Social score 11.32
Social score percentile 1
Governance score 7.64
Governance score percentile 1
Level of controversy 2

Prudential Financial share dividends


Dividend yield: 4.1% of stock value


Forward annual dividend yield: 4.16% of stock value


Dividend payout ratio: 32.41% of net profits

Prudential Financial has recently paid out dividends equivalent to 4.10% of its share value annually.

Prudential Financial has paid out, on average, around 32.41% of recent net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 4.16% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), shareholders could enjoy a 4.16% return on their shares, in the form of dividend payments. In Prudential Financial's case, that would currently equate to about $4.5 per share.

While Prudential Financial's payout ratio might seem fairly standard, it's worth remembering that it may be investing much of the rest of its net profits in future growth.

Prudential Financial's most recent dividend payout was on 16 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 23 August 2021 (the "ex-dividend date").

Share price volatility

Over the last 12 months, Prudential Financial's shares have ranged in value from as little as $57.3995 up to $111.91. A popular way to gauge a stock's volatility is its "beta".

PRU.US volatility(beta: 1.64)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Prudential Financial's is 1.6434. This would suggest that Prudential Financial's shares are more volatile than the average for this exchange and represent, relatively-speaking, a higher risk (but potentially also market-beating returns).

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