How to buy e.l.f. Beauty (ELF) shares in the UK

Learn how to easily invest in e.l.f. Beauty shares.

e.l.f. Beauty Inc
NYSE: ELF - USD
HOUSEHOLD & PERSONAL PRODUCTS
$30.58
+ $0.84 ( + 2.82%)

e.l.f. Beauty Inc (ELF) is a leading household and personal products business based in the US. It opened the day at $26.18 after a previous close of $25.88. During the day the price has varied from a low of $26 to a high of $26.46. The latest price was $26.41 (25 minute delay). e.l.f. Beauty is listed on the NYSE and employs 267 staff. All prices are listed in US Dollars.

How to buy shares in e.l.f. Beauty

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ELF in this case.
  5. Research e.l.f. Beauty shares. The platform should provide the latest information available.
  6. Buy your e.l.f. Beauty shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted e.l.f. Beauty's share price?

Since the stock market crash that started in February 2020, e.l.f. Beauty's share price has had significant positive movement.

Its last market close was $30.58, which is 37.64% up on its pre-crash value of $19.07 and 303.43% up on the lowest point reached during the March 2020 crash when the shares fell as low as $7.58.

If you had bought $1,000 worth of e.l.f. Beauty shares at the start of February 2020, those shares would have been worth $568.10 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,876.08.

e.l.f. Beauty share price (NYSE:ELF)

Use our graph to track the performance of ELF stocks over time.

e.l.f. Beauty shares at a glance

Information last updated 2021-07-09.
Open$26.18
High$26.46
Low$26
Close$26.41
Previous close$25.88
Change$0.53
Change %2.0479%
Volume287,404
Information last updated 2021-10-23.
52-week range$18.545 - $31.67
50-day moving average$29.7263
200-day moving average$28.7577
Wall St. target price$34.15
PE ratio126.3636
Dividend yieldN/A (0%)
Earnings per share (TTM)$0.242
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Invest in e.l.f. Beauty shares with 0% commission

Other fees apply. Your capital is at risk.

  • Unlimited trades, with no dealing charges or management fees
  • Pay no stamp duty on UK shares (saving 0.5%)
  • Create an account today in a few minutes
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Fees for buying 50x e.l.f. Beauty shares with popular platforms

Both exchange rates and share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
Freetrade logo £0 No minimum £4.32
£964.06 total
Capital at risk
eToro Free Stocks logo £0 $50 £4.80
£964.54 total
Capital at risk
Fineco logo £0 No minimum £9.60
£969.34 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.53
£961.27 total
Capital at risk
Stake logo £0 £50 £4.94
£964.68 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £21.69
£981.43 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £22.53
£982.27 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £21.64
£981.38 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy e.l.f. Beauty stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is e.l.f. Beauty under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

e.l.f. Beauty's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 126x. In other words, e.l.f. Beauty shares trade at around 126x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

PEG ratio

e.l.f. Beauty's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.03. A PEG ratio over 1 can be interpreted as meaning shares are overvalued at the current rate of growth, or may anticipate an acceleration in growth.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into e.l.f. Beauty's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

EBITDA

e.l.f. Beauty's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $40 million (£29 million).

The EBITDA is a measure of a e.l.f. Beauty's overall financial performance and is widely used to measure a its profitability.

Financials

Revenue TTM $350.6 million
Operating margin TTM 5.76%
Gross profit TTM $206.2 million
Return on assets TTM 2.63%
Return on equity TTM 4.89%
Profit margin 3.71%
Book value $5.453
Market capitalisation $1.6 billion

TTM: trailing 12 months

How to short and sell e.l.f. Beauty shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ELF.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.1 million e.l.f. Beauty shares held short by investors – that's known as the "short interest". This figure is 35.4% up from 2.3 million last month.

There are a few different ways that this level of interest in shorting e.l.f. Beauty shares can be evaluated.

Short interest ratio (SIR)

e.l.f. Beauty's "short interest ratio" (SIR) is the quantity of e.l.f. Beauty shares currently shorted divided by the average quantity of e.l.f. Beauty shares traded daily (recently around 564608.11808118). e.l.f. Beauty's SIR currently stands at 5.42. In other words for every 100,000 e.l.f. Beauty shares traded daily on the market, roughly 5420 shares are currently held short.

However e.l.f. Beauty's short interest can also be evaluated against the total number of e.l.f. Beauty shares, or, against the total number of tradable e.l.f. Beauty shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case e.l.f. Beauty's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 e.l.f. Beauty shares in existence, roughly 60 shares are currently held short) or 0.0742% of the tradable shares (for every 100,000 tradable e.l.f. Beauty shares, roughly 74 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against e.l.f. Beauty.

Find out more about how you can short e.l.f. Beauty stock.

e.l.f. Beauty share dividends

We're not expecting e.l.f. Beauty to pay a dividend over the next 12 months. However, you can browse other dividend-paying shares in our guide.

Share price volatility

Over the last 12 months, e.l.f. Beauty's shares have ranged in value from as little as $18.545 up to $31.67. A popular way to gauge a stock's volatility is its "beta".

ELF.US volatility(beta: 2.04)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while e.l.f. Beauty's is 2.0444. This would suggest that e.l.f. Beauty's shares are significantly more volatile than the average for this exchange and represent a higher risk.

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