How to buy Ascential (ASCL) shares

Learn how to easily invest in Ascential shares.

Ascential plc (ASCL) is a leading advertising agencies business based in the UK. In the week up to 11 January Ascential shares plunged 10.11% to a closing position of 371.6p. However, over the last 12 months, Ascential's share price has risen by 11.78% from 360p. Ascential is listed on the London Stock Exchange (LSE) and employs 2,000 staff. All prices are listed in pence sterling.

How to buy shares in Ascential

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ASCL in this case.
  5. Research Ascential shares. The platform should provide the latest information available.
  6. Buy your Ascential shares. It's that simple.
The whole process can take as little as 15 minutes.

How has coronavirus impacted Ascential's share price?

Since the stock market crash that started in February 2020, Ascential's share price has had significant positive movement.

Its last market close was 375.2p, which is 5.65% up on its pre-crash value of 354p and 91.72% up on the lowest point reached during the March 2020 crash when the shares fell as low as 195.7p.

If you had bought £1,000 worth of Ascential shares at the start of February 2020, those shares would have been worth £569.39 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £1,025.12.

Ascential share price (LSE:ASCL)

Use our graph to track the performance of ASCL stocks over time.

Ascential shares at a glance

Information last updated 2021-12-31.
Open399.8p
High408.1688p
Low399.8p
Close402.4p
Previous close408.4p
Change-6p
Change %-1.4691%
Volume76,328
Information last updated 2022-01-19.
52-week range322.2p - 456.8p
50-day moving average414.292p
200-day moving average401.677p
Wall St. target price463.64p
PE ratio10.4986
Dividend yield0p (0%)
Earnings per share (TTM)36.1p
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Invest in Ascential shares with 0% commission

Other fees apply. Your capital is at risk.

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  • Pay no stamp duty on UK shares (saving 0.5%)
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Capital at risk

Fees for buying 100x Ascential shares with popular platforms

Share prices fluctuate in real time, so the costs presented here should be considered as a guide only. They do not incorporate stamp duty. Always refer to the platform itself for availability and pricing – which may differ from our information.

Platform Platform fee Min. initial deposit Trading fee estimate
eToro Free Stocks logo £0 $10 £0.00
£402.40 total
Capital at risk
Degiro Share Dealing logo £0 £0.01 £1.81
£404.21 total
Capital at risk
IG Share Dealing logo £0 £250 £8.00
£410.40 total
Capital at risk
Hargreaves Lansdown Fund and Share Account logo £0 £1 £11.95
£414.35 total
Capital at risk
interactive investor Trading Account logo £9.99 per month No minimum £7.99
£410.39 total
Capital at risk
Fineco logo £0 No minimum £0.00
£402.40 total
Capital at risk
Halifax Share Dealing Account logo £36 per year £20 £9.50
£411.90 total
Capital at risk

Full comparison of share dealing platforms

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Ascential stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Is Ascential under- or over-valued?

Valuing a stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of overall performance. However, analysts commonly use some key metrics to help gauge value.

P/E ratio

Ascential's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 10x. In other words, Ascential shares trade at around 10x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

EBITDA

Ascential's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £45.3 million.

The EBITDA is a measure of a Ascential's overall financial performance and is widely used to measure a its profitability.

Financials

Revenue TTM £310.9 million
Operating margin TTM 2.57%
Gross profit TTM £157.1 million
Return on assets TTM 0.41%
Return on equity TTM -16.35%
Profit margin 46.61%
Book value 1.508p
Market capitalisation £1.7 billion

TTM: trailing 12 months

Ascential share dividends

2.6%

Forward annual dividend yield: 2.58% of stock value

The latest dividend was paid out to all shareholders who bought their shares by 14 May 2020 (the "ex-dividend date").

Ascential dividend history

Dividend Type Ex-dividend date Payment date
£0.04 Final 14/05/2020 11/06/2020
£0.018 Interim 29/08/2019 27/09/2019
£0.039 Final 16/05/2019 14/06/2019
£0.019 Interim 30/08/2018 28/09/2018
£0.038 Final 17/05/2018 15/06/2018
£0.018 Interim 31/08/2017 29/09/2017
£0.032 Final 18/05/2017 15/06/2017
£0.015 Interim 06/10/2016 04/11/2016

Share price volatility

Over the last 12 months, Ascential's shares have ranged in value from as little as 322.2p up to 456.8p. A popular way to gauge a stock's volatility is its "beta".

ASCL.LSE volatility(beta: 0.84)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Ascential's is 0.8432. This would suggest that Ascential's shares are less volatile than average (for this exchange).

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