How to buy Alliance Data Systems Corporation shares | $72.67

Own Alliance Data Systems Corporation shares in just a few minutes. Share price changes are updated daily.

Fact checked

Alliance Data Systems Corporation (ADS) is a leading credit services business based in the US. It opened the day at $73.8 after a previous close of $74.86. During the day the price has varied from a low of $71.43 to a high of $73.8. The latest price was $72.67 (25 minute delay). Alliance Data Systems Corporation is listed on the NYSE and employs 8,500 staff. All prices are listed in US Dollars.

How to buy shares in Alliance Data Systems Corporation

  1. Choose a platform. If you're a beginner, our share-dealing table below can help you choose.
  2. Open your account. You'll need your ID, bank details and national insurance number.
  3. Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
  4. Search the platform for stock code: ADS in this case.
  5. Research Alliance Data Systems Corporation shares. The platform should provide the latest information available.
  6. Buy your Alliance Data Systems Corporation shares. It's that simple.
The whole process can take as little as 15 minutes.

How has Coronavirus impacted Alliance Data Systems Corporation's share price?

Since the stock market crash in March caused by coronavirus, Alliance Data Systems Corporation's share price has had significant negative movement.

Its last market close was $54.23, which is 46.92% down on its pre-crash value of $102.16 and 164.41% up on the lowest point reached during the March crash when the shares fell as low as $20.51.

If you had bought $1,000 worth of Alliance Data Systems Corporation shares at the start of February 2020, those shares would have been worth $308.34 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $539.05.

Alliance Data Systems Corporation share price

Use our graph to track the performance of ADS stocks over time.

Alliance Data Systems Corporation shares at a glance

Information last updated 2020-12-11.
Open$73.8
High$73.8
Low$71.43
Close$72.67
Previous close$74.86
Change $-2.19
Change % -2.925%
Volume 870,169
Information last updated 2020-12-27.
52-week range$20.2524 - $113.4802
50-day moving average $72.0364
200-day moving average $52.6499
Wall St. target price$82.25
PE ratio 11.4574
Dividend yield $0.84 (1.18%)
Earnings per share (TTM) $6.285
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Share dealing platform comparison

Table: sorted by promoted deals first
Data indicated here is updated regularly
Name Product Price per trade Frequent trader rate Platform fees Brand description
Fineco
£2.95
£2.95
Zero platform fee
Your first 100 trades are free with Fineco, T&Cs apply.
Fineco Bank is good for share traders and investors looking for a complete platform and wide offer. Capital at risk.
eToro Free Stocks
0% commission, no markup, no ticket fee, no management fee
N/A
Withdrawal fee & GDP to USD deposit conversion
Capital at risk. 0% commission but other fees may apply.
Stake
£0
£0
Zero platform fee
Join and receive a free share worth up to £100
Access unlimited commission-free trading on 3,800+ US stocks and ETFs with Stake. Capital at risk.
IG
0% commission on US shares, and £3 on UK shares
From £5
£0 - £24 per quarter
IG is good for experienced traders, and offers learning resources for beginners, all with wide access to shares, ETFs and funds. Capital at risk.
Degiro Share Dealing
£1.75 + 0.022% (max £5.00)
£1.75 + 0.022% (max £5.00)
Portfolio transfer fees (in & out)
Degiro is widely seen as one of the best low-cost share brokers, for people who are looking to trade regularly. Capital at risk.
Hargreaves Lansdown Fund and Share Account
£11.95
£5.95
No fees
Hargreaves Lansdown is the UK's number one platform for private investors, with the depth of features you'd expect from an established platform. Capital at risk.
Interactive Investor
From £7.99 on the Investor Service Plan
From £7.99 on the Investor Service Plan
No transfer fees or exit fees. £9.99 a month on the Investor Service Plan
Open an ISA, Trading Account or SIPP you will get £100 of free trades to buy or sell any investment (new customers only).
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum deposit Maximum annual fee Price per trade Brand description
Interactive Investor stocks and shares ISA
Any lump sum or £25 a month
£119.88
£7.99
Interactive Investor offers everything most investors need. Its flat fees makes it pricey for small portfolios, but cheap for big ones. Capital at risk.
Hargreaves Lansdown stocks and shares ISA
£100
0.45%
£11.95
Hargreaves Lansdown is the UK's biggest wealth manager. It's got everything you'll need, from beginners to experienced investors. Capital at risk.
Nutmeg stocks and shares ISA
£100
0.75%
£0
Nutmeg offers three types of portfolios. Choose the one that goes with your investment style. Capital at risk.
Moneyfarm stocks and shares ISA
£1500
0.75%
£0
Capital at risk.
Saxo Markets stocks and shares ISA
No minimum deposit requirement
0.12%
£8.00
Saxo Markets offers a wide access to a range of stocks, ETFs and funds. Capital at risk.
AJ Bell stocks and shares ISA
£500
0.25%
£9.95
AJ Bell is a good all-rounder for people who to choose between shares, funds, ISAs and pensions. Capital at risk.
Fidelity stocks and shares ISA
£1000 or a regular savings plan from £50
0.35%
£10.00
Fidelity is another good all-rounder, offering a good package at a decent price. Not suited for trading shares. Capital at risk.
Legal & General stocks and shares ISA
Legal & General stocks and shares ISA
£100 or £20 a month
0.61%
N/A
Legal & General is a big financial services company which offers insurance, lifetime mortgage, pensions and stocks and shares ISAs. Capital at risk.
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Compare up to 4 providers

Data indicated here is updated regularly
Name Product Minimum investment Choose from Annual fee Brand description
Interactive Investor Pension
Any lump sum or £25 a month
Over 3,000 funds
£10/month
interactive investor is a flat-fee platform, which makes it cost effective for larger portfolios. Capital at risk.
Moneyfarm Pension
£1,500 (initial investment)
7 funds
0.35%-0.75%
Moneyfarm has pensions that are matched against your risk appetite, goals and planned retirement date. Capital at risk.
AJ Bell Pension
£1,000
Over 2,000 funds
0.05-0.25%
AJ Bell has two different pension options, a self managed pension and one that is managed for you. Capital at risk.
PensionBee Pension
No minimum
7 funds
0.5% - 0.95%
Pension Bee is a newbie in the pension market. It helps consolidate your pension plans into one place. Capital at risk.
Hargreaves Lansdown Pension
£100 or £25 a month
2,500 funds
0-0.45%
Hargreaves Lansdown is the UK's biggest wealth manager. It's got three different retirement options. Capital at risk.
Saxo Markets Pension
Saxo Markets Pension
£10
Over 11,000 funds
No annual fee
Saxo Markets gives flexibility and control over your investment strategy. Capital at risk.
Penfold
Penfold
No minimum
4 portfolios
0.75-0.88%
Moneybox Pension
£1
3 funds
0.15% - 0.45% charged monthly
Manage your money with an easy-to-use Moneybox app. Capital at risk.
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Compare up to 4 providers

All investing should be regarded as longer term. The value of your investments can go up and down, and you may get back less than you invest. Past performance is no guarantee of future results. If you’re not sure which investments are right for you, please seek out a financial adviser. Capital at risk.

Is it a good time to buy Alliance Data Systems Corporation stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Alliance Data Systems Corporation price performance over time

Historical closes compared with the last close of $72.67

1 week (2021-01-08) -2.46%
1 month (2020-12-18) 1.71%
3 months (2020-10-16) 32.13%
6 months (2020-07-17) 70.95%
1 year (2020-01-17) -35.64%
2 years (2019-01-17) -57.17%
3 years (2018-01-17) -71.86%
5 years (2016-01-15) -71.08%

Is Alliance Data Systems Corporation under- or over-valued?

Valuing Alliance Data Systems Corporation stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Alliance Data Systems Corporation's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Alliance Data Systems Corporation's P/E ratio

Alliance Data Systems Corporation's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 11x. In other words, Alliance Data Systems Corporation shares trade at around 11x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

Alliance Data Systems Corporation's PEG ratio

Alliance Data Systems Corporation's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.188. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Alliance Data Systems Corporation's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Alliance Data Systems Corporation's EBITDA

Alliance Data Systems Corporation's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $705.5 million (£0.0 million).

The EBITDA is a measure of a Alliance Data Systems Corporation's overall financial performance and is widely used to measure a its profitability.

Alliance Data Systems Corporation financials

Revenue TTM $4.9 billion
Operating margin TTM 11.94%
Gross profit TTM $1.3 billion
Return on assets TTM 1.51%
Return on equity TTM 23.56%
Profit margin 6.14%
Book value $27.727
Market capitalisation $3.6 billion

TTM: trailing 12 months

How to short and sell Alliance Data Systems Corporation shares

  1. Create a CFD or spread betting account.
  2. Search for the stock code. E.g. "ADS.US"
  3. Choose your position size.
  4. Select "sell" rather than "buy".
  5. Confirm your position and keep tabs on it. You may wish to set limits on your position.

There are currently 3.2 million Alliance Data Systems Corporation shares held short by investors – that's known as Alliance Data Systems Corporation's "short interest". This figure is 94.7% up from 1.6 million last month.

There are a few different ways that this level of interest in shorting Alliance Data Systems Corporation shares can be evaluated.

Alliance Data Systems Corporation's "short interest ratio" (SIR)

Alliance Data Systems Corporation's "short interest ratio" (SIR) is the quantity of Alliance Data Systems Corporation shares currently shorted divided by the average quantity of Alliance Data Systems Corporation shares traded daily (recently around 1.1 million). Alliance Data Systems Corporation's SIR currently stands at 2.92. In other words for every 100,000 Alliance Data Systems Corporation shares traded daily on the market, roughly 2920 shares are currently held short.

However Alliance Data Systems Corporation's short interest can also be evaluated against the total number of Alliance Data Systems Corporation shares, or, against the total number of tradable Alliance Data Systems Corporation shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Alliance Data Systems Corporation's short interest could be expressed as 0.06% of the outstanding shares (for every 100,000 Alliance Data Systems Corporation shares in existence, roughly 60 shares are currently held short) or 0.072% of the tradable shares (for every 100,000 tradable Alliance Data Systems Corporation shares, roughly 72 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Alliance Data Systems Corporation.

Find out more about how you can short Alliance Data Systems Corporation stock.

Alliance Data Systems Corporation's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Alliance Data Systems Corporation.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Alliance Data Systems Corporation's total ESG risk score

Total ESG risk: 16.19

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Alliance Data Systems Corporation's overall score of 16.19 (as at 01/01/2019) is excellent – landing it in it in the 14th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Alliance Data Systems Corporation is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Alliance Data Systems Corporation's environmental score

Environmental score: 3.12/100

Alliance Data Systems Corporation's environmental score of 3.12 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alliance Data Systems Corporation is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Alliance Data Systems Corporation's social score

Social score: 14.21/100

Alliance Data Systems Corporation's social score of 14.21 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Alliance Data Systems Corporation is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Alliance Data Systems Corporation's governance score

Governance score: 6.37/100

Alliance Data Systems Corporation's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Alliance Data Systems Corporation is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Environmental, social, and governance (ESG) summary

Alliance Data Systems Corporation was last rated for ESG on: 2019-01-01.

Total ESG score 16.19
Total ESG percentile 14.32
Environmental score 3.12
Environmental score percentile 4
Social score 14.21
Social score percentile 4
Governance score 6.37
Governance score percentile 4

Alliance Data Systems Corporation share dividends

12%

Dividend payout ratio: 12.38% of net profits

Recently Alliance Data Systems Corporation has paid out, on average, around 12.38% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.18% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Alliance Data Systems Corporation shareholders could enjoy a 1.18% return on their shares, in the form of dividend payments. In Alliance Data Systems Corporation's case, that would currently equate to about $0.84 per share.

While Alliance Data Systems Corporation's payout ratio might seem low, this can signify that Alliance Data Systems Corporation is investing more in its future growth.

Alliance Data Systems Corporation's most recent dividend payout was on 18 December 2020. The latest dividend was paid out to all shareholders who bought their shares by 12 November 2020 (the "ex-dividend date").

Have Alliance Data Systems Corporation's shares ever split?

Alliance Data Systems Corporation's shares were split on a 1:4 basis on 6 June 2006. So if you had owned 4 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Alliance Data Systems Corporation shares – just the quantity. However, indirectly, the new 300% higher share price could have impacted the market appetite for Alliance Data Systems Corporation shares which in turn could have impacted Alliance Data Systems Corporation's share price.

Alliance Data Systems Corporation share price volatility

Over the last 12 months, Alliance Data Systems Corporation's shares have ranged in value from as little as $20.2524 up to $113.4802. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Alliance Data Systems Corporation's is 2.5827. This would suggest that Alliance Data Systems Corporation's shares are significantly more volatile than the average for this exchange and represent a higher risk.

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Alliance Data Systems Corporation overview

Alliance Data Systems Corporation provides data-driven marketing and loyalty solutions in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and others. It operates through two segments, LoyaltyOne and Card Services. The LoyaltyOne segment offers AIR MILES reward program; short term loyalty program; and loyalty services, which include loyalty consulting, customer analytics, creative services, and mobile solutions. The Card Services segment provides receivable financing services comprising underwriting and risk management; processing services, such as new account processing, bill processing, remittance processing, and customer care; and marketing services to private label and co-brand retail credit card programs. The company captures and analyzes data created during each customer interaction, leveraging the insight derived from that data to enable clients to identify and acquire new customers and to enhance customer loyalty. It serves clients across various end-markets, including financial services, specialty retail, grocery and drugstore chains, petroleum retail, home furnishing and hardware, beauty and jewelry, hospitality and travel, and telecommunications. Alliance Data Systems Corporation was founded in 1996 and is headquartered in Columbus, Ohio.

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